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Tech News (more headlines) 03-15-2014

SMS Mobile Ticket Sharing Introduced By Brown Paper Tickets

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Brown Paper Tickets, the Not-Just-For-Profit online ticketing and event registration service, announces Transfer-to-a-Friend, a patent pending innovation for digital transfer of tickets and event registration using SMS mobile text. Transfer-to-a-Friend is faster and easier than app-enabled digital transfer technology, and a higher percentage of fans can send the 100-percent authenticated mobile tickets to their friends, because it works on any web-enabled mobile device.

"This is next-generation technology for the ticketing business," said William S. Jordan, founder and CTO of Brown Paper Tickets. "Transfer-to-a-Friend is fast, easy, trustworthy, environmentally-conscious, a practical replacement for will call, and it resonates for a new generation of consumers who prefer text messages over email."

Fans who purchase mobile tickets can view them on any web-enabled device, and touch "Transfer-to-a-Friend" to be prompted to enter a destination country and mobile phone number. Transfer-to-a-Friend sends a text message, including the name of the original ticket buyer, inviting the recipient to collect their ticket. With one touch the transfer is complete, if the recipient is logged into their Brown Paper Tickets account. If not, the receiving fan can choose to log in, or create an account, and the ticket is transferred.

Transfer-to-a-Friend leverages Brown Paper Tickets' technology to simplify the transfer process, and scannable bar codes are issued immediately. The Brown Paper Tickets Scanner app for iPhone and Android transforms smartphones into electronic readers for scanning souvenir, print at home, or mobile tickets at the door.

"Cutting-edge technology is a differentiator for events hosted on Brown Paper Tickets," Jordan said. "Unexpected convenience, the industry's lowest ticketing fees and cool technology are a form of excellence in customer service that affect how your fans will experience, talk about and remember your events."

Fans can also re-transfer their ticket, or organize a group to attend any event together by purchasing several tickets, and using Transfer-to-a-Friend to text message them to as many friends as they wish. The tickets are automatically distributed to friends as they claim them, on a first-come, first-served basis.

"Transfer-to-a-Friend simplifies the decision to purchase tickets to any event," Jordan said. "Who says ‘no' to tickets arriving in a text sent by a friend? This would not be the first time that an innovation in technology had the potential to change the way that people connect."

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