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Business News (more headlines) 03-15-2014

AVLA Audio-Video Licensing Agency Inc. Re-brands As Connect Music Licensing

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Effective immediately, the AVLA Audio-Video Licensing Agency Inc. (AVLA) will be known as Connect Music Licensing. The rebranding coincides with the organization's 30th anniversary.

"Our role is to connect rights holders and users, for their mutual benefit, making Connect Music Licensing a perfect name as we undertake continued growth in membership and licensing mandates," says Victoria Shepherd, Executive Director of the organization. "Connect Music Licensing ensures that rights holders get paid for use of their sound recordings and music videos - fairly, quickly and transparently - while providing music users with convenient licensing and rates certainty on account of its vast market share and collective agreements."

Thirty years after it was founded to compensate rights holders for the broadcast of music videos, Connect Music Licensing now provides licenses for uses not yet envisioned in 1984, such as streaming services. With more than 1,800 members, Connect Music Licensing offers easy, efficient access to the vast majority of music in Canada.

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