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Tech News (more headlines) 03-20-2014

Waves Audio Provides MaxxAudio® Mobile Technology For Oppo's Next-Generation Find 7 Smartphone Devices

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— Innovative China-based smartphone manufacturer announces that professional audio enhancements from Waves are employed in flagship smartphone lineup —

TEL AVIV, ISRAEL, March 19, 2014 — Waves Audio, the world-leading developer of audio DSP technologies and a recipient of a Technical GRAMMY® Award, continues its expansion into the international mobile device market, integrating its MaxxAudio® Mobile technologies in the latest smartphone from acclaimed China-based manufacturer Oppo Electronics. By using MaxxAudio, the new Oppo Find 7 devices offer professional-quality sound and performance for audio and communications applications ranging from streaming audio to gaming content and online video clips. Developed to fully utilize the latest in bandwidth data and communications technologies, MaxxAudio on the Find 7 realizes Oppo’s innovative vision for sound experiences on mobile devices by bringing forward a natural sound quality across all audio content and by providing Oppo users the power to customize their sound with professional technologies.

Oppo officially announced its new Find 7 smartphone at a press conference held on March 19, 2014, in Beijing, China. Representatives of Waves Audio were invited on stage, presenting an overview of MaxxAudio Mobile’s powerful processing, with specific references to its roots in recording and media production and its profound advantages for the Find 7 smartphone and its end-users.

“Oppo are always after the most innovative technologies and exceptional sound quality. We have found the best of both in Waves”. Stated Tony Chen, CEO Oppo Electronics “Using MaxxAudio, which is powered by the same professional technologies used by the world’s leading studios and artists, we can now provide high-quality natural sound performance and extended user controls for a premium mobile audio experience on Find 7.”

“Working with Waves, Oppo is setting a new standard of superior audio performance in mobile devices, effectively revolutionizing the Chinese mobile market,” stated Tomer Elbaz, Executive Vice President and General Manager of Waves’ Consumer Division. “Waves MaxxAudio Mobile technologies are instrumental in the performance of these devices. Oppo shares the same passion for high quality audio as Waves, and together, with the introduction of the Find 7, we have set a new benchmark for consumers to expect in future mobile devices.”

Developed over more than 20 years in the professional recording studio and entertainment audio production industries, Waves Audio processing is used in the creation of the world’s most popular music, movie soundtracks, and video games around the world. Leveraging both its professional audio experience and its popular suite of MaxxAudio Mobile audio technologies, Waves is able to adapt professional sound reproduction techniques into consumer products which often suffer from audio quality limitations often inherent in audio file content delivery and physical product design.

For information on MaxxAudio Mobile and other embedded DSP technologies, please visit www.maxx.com. For the latest Chinese-language news on the launch of Oppo Find 7, visit http://world.kankanews.com/device/2014-03-19/4159359.shtml.



Photo caption 1: The Waves MaxxAudio® GUI on the new Oppo Find 7 smartphone.

Photo caption 2: The Waves MaxxAudio® GUI on the new Oppo Find 7 smartphone.

Photo caption 3: Jack Joseph Puig, multi-GRAMMY® Award-winning producer/mixer and Waves Director of Creative Innovation, appears at a press conference on March 19, 2014, in Beijing, China, to help announce the Oppo Find 7 smartphone, which features Waves MaxxAudio® Mobile technologies.

Photo caption 4: Jack Joseph Puig, multi-GRAMMY® Award-winning producer/mixer and Waves Director of Creative Innovation, appears at a press conference on March 19, 2014, in Beijing, China, to help announce the Oppo Find 7 smartphone, which features Waves MaxxAudio® Mobile technologies.

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