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Business News (more headlines) 03-21-2014

MODE Club Launches In Notting Hill - 4th April

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Email: firgas@concretepr.co.uk
Website: http://modecollective.com/

A brand new clubbing and destination experience for London Opening Friday 4th April 2014

Welcome to MODE, a unique music experience and venue that's set to cause tremors across the Capital this spring. A new clubbing concept from the team behind Red Sky, one of 2013's top parties as voted for by Mixmag and nestled away in Notting Hill, MODE seeks to bring a unique mesh of design, cuisine and unrivalled musical programming to London, infusing European clubbing trends and high quality experience for London's fiercely discerning music crowd, promoting a seamless and unregimented experience from early ‘til late. The MODE Experience shall open their doors for the inaugural event on Friday 4th April 2014.

Mixing music with high-end dining, cutting edge sound with unique decor and the promise of the world’s finest DJs and bands gracing MODE, this intimate 700 capacity haven focuses on the all-round experience of culture, fusing intrinsic elements such as art and dining, much like its European contemporaries such as Berghain in Berlin and Trouw in Amsterdam. For MODE, it’s about the ‘experience’ of culture; for those visiting this forward thinking, futuristic hub, it’s set to be an experience of the highest quality.

Set amongst a minimalist design of concrete and metal, the club has been designed to ensure a memorable night by all. Dedicated to Notting Hill’s heritage and burgeoning arts scene, MODE will showcase a series of one-of-a-kind art works, from world-famous street artists such as Obey Giant to Andrew Cross, who has lifted MODE’s exterior to showcase a series of unique 3D LED mapping graphics. A multi-faceted venue, Creative Director Robin Collings – co-founder of Shangri-La – has created a space for hedonistic escapism. This venue has been designed to ensure a memorable night by all, decked out with a custom built, fully charged VOID Soundsystem (featuring the first VOID Stasys X:air in Europe and the first club in the world to utilise the VOID Tri-motion DJ Monitor system), a DJ booth featuring 4 Pioneer CDJ 2000 decks, 2 Technics 1210 vinyl decks and a DJM 900 Nexus set up and RMX 500 effects unit, creating a sonic experience that towers well above the normal standard found in London's sprawling mass of venues, the first ‘extreme’ sound-system to be fitted in a London Club. In the words of VOID themselves:

“To attract the best DJ talent and discerning clubber MODE approached us to create a sonic experience well above and beyond the current norm and set themselves at the forefront of the latest technologies available. A design was specified with consideration to not only how the space will be used a club venue but also how people will use and move around the space socially.”

The musical programming of MODE is set to showcase some of the best live and electronic music names in the world, playing in the shadow of the club's focal point of an authentic, restored church Organ. Keeping in line with Notting Hill's proud and long history with music and culture, patrons of the MODE experience can expect all tastes catered for, from Thursday night's MODE Live! series to unannounced, world class DJs on a Friday night, all whilst enjoying a bespoke and unique social experience involving quality, signature dishes courtesy of Neneh Cherry collaborator, London music luminary and Love Food ambassador Andi Oliver.

In order to create the most exciting experience for the DJ and the audience, MODE has chosen to not release any of the headline DJs on a Friday night and all promotion will be retrospective of each event.

“At MODE, we've created an unrivalled, credible and diverse space. MODE aims to provide an evolving, exciting and credible platform for the world’s most prolific and emerging artists in live and electronic music to showcase their talent” says MODE co-director Jolyon Klean. "We're delivering a premium experience for artists and audience, combining unrivalled production and world class, pin-point precise sound with sharp interior and cutting edge design."

Editor’s Notes
• Combining music, food and experience, MODE seeks to introduce a new clubbing experience to the capital.
• MODE's decor features a hanging Spitfire plane, minimalist decor and a full size cathedral organ acting as a focal backdrop for MODE's high tech lighting and effects rig.
• Featuring unrivalled names providing the soundtrack to the evening, MODE is offering a cutting edge, intimate setting outside of the deluge of East London clubs.
• Thursday night programming to feature live acts and guest comperes
• Friday night brings unannounced, underground acts from the worlds of house and techno to play on MODE's top spec sound-system and equipment.
• MODE set for full launch on April 4th 2014, bringing the latest slice of cutting edge club culture to area’s current renaissance.
• Situated close to Ladbroke Grove and Portobello Road tube stations

Listings information

VENUE: MODE
LAUNCH DATE: 4th April 2014
ADDRESS: 12 Acklam Road, London, W10 5QZ
ENTRY: £20
TIMES: 6pm – 5am
MUSIC POLICY: House, techno, indie, electronic
TRANSPORT: Portobello Road / Notting Hill / Westbourne Park Underground Stations

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