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Video News (more headlines) 03-23-2014

Entertainment Direct Asia Reveals New Video Management And Optimization Suite For China

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Entertainment Direct Asia (EDA) has announced the next phase of its three-pronged strategy designed to make the Shanghai-based startup a major player in China, the world's top online video market.

Under one roof, EDA now offers three key elements for online success in China's fragmented digital content landscape: consumer engagement, content management, and monetization˜all powered by essential optimization tools, analytics, and a robust purpose-built platform.

The first component of EDA's strategy was the introduction of Lojiao, the company's social engagement platform for leading brands, artists, and celebrities. The Lojiao platform enables users, consumers, and fans to interact and engage on web and mobile far beyond just "liking" or "tweeting."

EDA is perfectly positioned to service the exploding online video market in China, where YouTube is blocked and as many as eight alternative video service providers split the almost 450 million viewers who devour 5.7 billion hours of content every month. 76% of people surveyed in China already say they would rather watch online videos than TV.

Gonz Ferrero, CEO of EDA, said, "The online video market in China is exploding at a mind-boggling pace and is evolving very differently than in any other market. There is an incredible pent-up demand for better video management and optimization tools that are not specific to any single one of the many major online video service providers. We're pushing the envelope, and getting a great response."

EDA was conceived and founded by digital media venture studio Designed for Revolution (DFR), whose investors include Dream Incubator, Siemer Ventures, and others.

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