MI2N
Music Industry News Network
SATURDAY, AUGUST 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 03-23-2014

Fender Announces American Design Experience; Innovative Direct-To-Consumer Program Allows Anyone To Personally Design Guitars & Basses

Bookmark and Share
Website: http://www.fender.com/american-design

Fender is pleased to announce the American Design Experience, an innovative new offering on Fender.com that allows consumers to design electric guitars and basses based on Fender's iconic instruments - the Telecaster, Stratocaster, Precision Bass and Jazz Bass guitars. Consumers' personalized designs are then built by hand in Fender's flagship Corona, Calif.-based facility and delivered to their door within 90 days.

The Fender American Design Experience began in 2011 at the Fender Visitor Center in Corona, located adjacent to Fender's factory. There, consumers have been able to hand-select instrument bodies and necks, and personally design their own unique instrument, before having it built and delivered to them within a matter of months. Now, Fender is able to provide this program only to people throughout the United States via an innovative digital platform configurator tool on its website at www.fender.com/american-design.

Several professional artists have designed their own personalized instruments with the American Design Experience, including Neon Trees' Branden Campbell, The Cult's Billy Duffy, thenewno2's Dhani Harrison, Joe Robinson, and Taylor Swift's Amos Heller. Consumers can view these artists' personal designs, and others', on Fender's website for design inspiration.

"This is an opportunity to create something that is at once iconic and uniquely yours," said Heller. "The (American Design Experience) allows me to express myself not only with my playing, but with the design of the instrument itself."

Company founder and music industry innovator, Leo Fender, created some of the most successful and beloved instruments of the 20th century thanks, in part, to his steadfast dedication to an instrument's form and function, which ultimately led to their unique modular designs allowing players to modify various elements of their instruments quickly and easily.

"I've always loved the vintage hot rod vibe that Fender brings with their guitars," said Campbell. "I've often had to buy two different basses to piece together all the features I wanted. Now, I have the option to get what I want the first time."

Within the new online offering, there are multiple options - including body and neck woods and designs, color finishes, pickup and electronics configurations, and more - that lead the user to more than a million potential design outcomes.

"We live in an era of personalization, and few things make a greater statement about people than the music they listen to - your music and how it represents your individual identity," said Justin Norvell, vice president of Marketing for Fender. "Fender's entire existence embodies that very concept, because its instruments have always been modular in construction, which has always made them ideal for individual personalization. And the online American Design Experience is the next level of that whole concept - built to an individual player's specs straight from the factory floor."

Fender American Design Experience instruments are backed by the company's limited lifetime warranty, and come with an upgraded hardshell case, a certificate of authenticity with a dedicated serial number, an official Fender product manual, a collectible American Design Experience booklet, strap, polishing cloth, instrument cable and adjustment wrenches.

Consumers are encouraged to share their personal instrument designs with their friends on Facebook, Twitter or Google+, or save their designs to be built at a later date. For more information and to begin designing a Fender American Design Experience instrument, visit www.fender.com/american-design.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Back To The Roots EP 12"LP

Independent Artist Holds Top 10 Billboard Position At #8

Trump Helps Artist Finish Album

Summer In The City Gets A Little Hotter With Uptempo Pop Romp 'L.A. Nights' From Indie Singer/Songwriter/Producer Ayhan Sahin

MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival

Indie Orlando Artist Craymo Releases Pulse Benefit CD

Vancouver Artist Jordan Waller Announces Debut Single "This Feeling"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"
» CES 2017 Music Contest: Open Call For All Musicians And Artists
» Victory Records Releases Statement On A Day To Remember Court Case
» Digital Domain Jointly Produces Chris Lee's First VR Music Video With Whaley VR And VS MEDIA
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Qixi Festival (Chinese Valentine's Day) Playlist
» MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.