MI2N
Music Industry News Network
MONDAY, DECEMBER 22ND
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 03-29-2014

Peet's Coffee & Tea And Pandora Announce New Partnership To Enhance The Coffee Shop Music Experience

Bookmark and Share

Peet's Coffee & Tea, a premier specialty coffee and tea company, and Pandora, the leading internet radio service, announced a new partnership which marks the first time Pandora will feature partner branded radio stations in a brick-and-mortar environment nationwide. Peet's will now have its own customized radio stations on Pandora that will be played in all of its stores across the U.S. Peet's branded Pandora radio stations-Eclectic Classical, Jazz Giants, Origins, and Melodic Indie-are curated by Peet's music aficionado and 25-year veteran employee Patrick Main. Also, the new Peet's stations will be available to all Pandora listeners.

"In looking at the store experience holistically, we wanted to create an atmosphere that reinforced our commitment to craftsmanship in everything we do," said Debbie Kristofferson, vice president of marketing at Peet's Coffee & Tea. "The combination of songs personally selected by Peet's with Pandora's musicological expertise provides a fresh, constantly evolving music experience."

The partnership with Pandora allowed Peet's not only to refresh the music experience in stores, but also to offer customers more music options. Peet's music aficionado Patrick Main planted the seeds for the Peet's branded Pandora radio stations and will continue to work with Pandora to guide and grow Peet's music expression. In addition, Peet's fans can access the Peet's radio stations directly via their Pandora mobile or desktop application.

Peet's Personalized Pandora Stations

Peet's curated music that is outside the mainstream, yet adventurous and warmly accessible. In working with Pandora, Peet's set guidelines for each station and selected tracks and artists that pair well with their coffees. The music choices are a balance of what's popular and trending, along with a more classic music selection that contributes to an inviting store environment. Here's a sampling of the Peet's branded Pandora radio stations:

* Peet's Melodic Indie includes indie bands like Pinback, Neko Case, and Broken Bells that provide a contemporary, melodic sound and pair well with sweet, bright and fresh coffees such as Peet's Kenya Auction Lot and Café Solano Medium Roast.
* Peet's Jazz Giants reflects Peet's Italian Roast and Espresso Forte Blend with its vigorous, full and lively swing, bebop, hard bop, cool jazz and newer explorations including artists like Miles Davis Quintet, Charlie Parker, Betty Carter, and Jason Moran.
* Peet's Origins blurs borders and enhances Peet's rustic, earthy and vibrant blends including Uzuri African Blend and Gaia Organic Blend. Focused on folk traditions and new music from around the world, artists include Cesaria Evora (Cabo Verde), Dobet Gnahore (Côte d'Ivoire), Franco (Zaire), Gabby Pahinui (Hawai'i), Papi Brandao (Panama), and Armando Garzon (Cuba).
* Peet's Eclectic Classical pays tribute to the broad history of classical music while emphasizing contemporary composers and cutting-edge performers in a music selection that is bold, structured and complex. When paired with Major Dickason's Blend or Peet's French Roast, the tasting and listening experience is symphonic.

"We are excited to partner with Peet's to leverage the power of Pandora's platform to bring to life Peet's musical expression for our active audience of over 75 million monthly listeners and Peet's customers nationwide," said Simon Fleming-Wood, CMO of Pandora.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Darrell Cole's "Swahili" Fights Negative African Stereotypes

The Inspiration Behind The Versions Of "Santa Baby" Remakes... Hint, Never Marilyn Monroe!

China Arts Foundation International 2015 New Year's Concert

EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER

The New Black 7 Release "God Willin' And The Creek Don't Rise" EP

Indie Act Automatik Eden Garner Rave Reviews For Both EP And Video With Their New Release "Gold To Straw"

Luna Sopor Releases Second Album - Cobalt - Rock

EVENTIDE ANNOUNCES H9 MAX



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Ole Receives Indie Publisher Of The Year Award From AIMP
» EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER
» [PIAS] Agrees Deal With Ipecac Recordings
» Award-Winning Documentary Film Featuring Top Drum And Bugle Corps Presents Unique Fundraising Opportunity
» Discover Underground Music On Skunk Radio Live
» ASCAP CEO John LoFrumento Announces Retirement
» Digital Musical Holiday Cards Are All The Rage, And Live365 Has The Solution
» China Arts Foundation International 2015 New Year's Concert
» MATCHSTICKMEN STAND UP TO BULLYING WITH CHARITY SINGLE
» John Fogerty Statement About Current Lawsuit


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Is Nashville's New "It" City Status Threatening Its Musical Roots?
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success
» Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» Spotify Overtakes ITunes In Europe For Kobalt
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched In Beijing
» CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age
» The Modern Musical Magi Of Beijing

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.