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Business News (more headlines) 03-30-2014

How Giving Away Music Might Be The Next Big Move In The Music Industry

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Website: http://zacharybrunomusic.com/
Music: http://zacharybrunomusic.com/2BE5F78A3E93E/Zachary Bruno_Before t[...]
FOR IMMEDIATE RELEASE
March 30, 2013

Contact:
Zachary Bruno
Phone: 214-547-0122
www.zacharybrunomusic.com
zachary@zacharybrunomusic.com

The highly rated solo piano album, Before the Rain, which previously debuted in 2013 was released to the public for free download in late March. A bold move on the part of the musician and composer. But one that could be just a small decision indicating a part of a much larger movement taking hold in the music industry—give away something for free in exchange for exposure and new fans.

Enter Zachary Bruno. A 19 year old solo pianist who entered the industry with big goals and high hopes. The release of his debut album was marked as “an extraordinary beginning to a very promising career in music,” by Kathy Parsons of MainlyPiano.com

After releasing his debut album in the fall of 2013, it became increasingly apparent to Zachary that lasting, long-term growth depended not on the amount of sales, but how large his audience and fan-base was. He dreams of becoming a successful musician—and like many other musicians, making a living through merchandise sales, digital downloads, and touring. But in an already saturated music industry, finding a niche takes time and a lot of hard work... and most of that work requires growing and maintaining a large, devoted fan base.

That was when the idea struck—give away something for free, in exchange for new potential fans and exposure.

“The beautiful thing about it, is that it's a win-win situation for both the artist and the listener,” Zachary says. “The listener finds new music that they're interested in . . . and the artist gains new fans.”

After just the first 24 hours, the digital album had been download, shared, and discovered by many new fans online from around the world including Latvia, the Philippines, the United Kingdom, South Africa, Canada, and the United States—and the number of downloads keeps on growing.

“Free music really could be the next big trend for indpendant artists like myself. And the best part is—it's free . . . who doesn't like free music?”

So the next time you decide to pay to advertise your band, try giving away some free music instead. You might be surprised.

You can download Zachary's full album for FREE on NoiseTrade until April 30th here: http://www.noisetrade.com/zacharybruno/before-the-rain

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