MI2N
Music Industry News Network
WEDNESDAY, AUGUST 31ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 04-01-2014

Lorde Keyboard Player Jimmy Mac Chooses Novation Impulse

Bookmark and Share


Los Angeles, CA, March 31, 2014 – Having scored No.1 success in Australia, the U.S. and the U.K. at just 16 years of age with the single “Royals,” New Zealand singer-songwriter Ella Yelich-O’Connor, known to most as Lorde, is enjoying a level of acclaim and popularity most artists only dream of. She’s the youngest artist to reach No.1 in the U.S. in more than 25 years, and her recently released debut album Pure Heroine has been impressing critics and record buyers alike, not to mention her two recently-acquired GRAMMY®s (for Best Pop Solo Performance and Song of the Year, both at the 56th GRAMMY Awards on January 26, 2014). Her touring keyboardist, Jimmy Mac, uses the Novation Impulse 61 MIDI controller on stage, running through Ableton Live.

After hearing Lorde’s debut EP, Jimmy jumped at the chance of joining her band – although initially wanting to be her drummer, and not her keys player! Having two drummers in the band is not a bad thing, however – Jimmy tells us “it’s nicer and feels real tight, having two drummers – you’re locking really good together.” And most of what Jimmy plays live is percussive – Jimmy uses the drum pads to trigger the vocal samples, and the keys are assigned to drum racks with the samples taken directly from Lorde’s studio recordings on them.

Jimmy says, “We worked with the producer (Joel Little), and he sampled everything off the record for us so we could MIDI map all the synth sounds to the notes. We wanted to make it as live as possible, as opposed to just playing off the track or playing over the top of it. It was a luxury being able to work with him that closely. Everything out of me is everything that’s not drums. I’ve got all the sounds automated for different parts of the song to turn on and off – the effects and program changes are automated as well.”

Having the MIDI inputs and outputs on the Impulse is also an important part of the set. Jimmy adds, “It’s good having the MIDI options on the Impulse – there’s so much side-chaining from the album, and we can do it live now from Ben’s electronics into the Impulse. We couldn’t do it live before. The reason why I like the Impulse is that the pads are really big – and there’s lights around them! There are other keyboards with pads that don’t have any lights, and you can’t see anything on stage because it’s black on black. It’s so easy to use – everything’s just assigned to everything. So simple.”

Photo Caption: New Zealand singer-songwriter Lorde, performing with her keyboardist Jimmy Mac, who uses the Novation Impulse 61 MIDI controller on stage, running through Ableton Live.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

"Your Desert My Mind" Is The Latest Album From Punk Rockers The Mutants Released By Killer Tracks

Are The PondHawks Chicago's Best Kept Music Secret?

Back To The Roots EP 12"LP

Independent Artist Holds Top 10 Billboard Position At #8

Trump Helps Artist Finish Album

Summer In The City Gets A Little Hotter With Uptempo Pop Romp 'L.A. Nights' From Indie Singer/Songwriter/Producer Ayhan Sahin

MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"
» CES 2017 Music Contest: Open Call For All Musicians And Artists
» Victory Records Releases Statement On A Day To Remember Court Case
» Digital Domain Jointly Produces Chris Lee's First VR Music Video With Whaley VR And VS MEDIA
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Qixi Festival (Chinese Valentine's Day) Playlist
» MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.