MI2N
Music Industry News Network
SUNDAY, MAY 29TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 04-01-2014

Lorde Keyboard Player Jimmy Mac Chooses Novation Impulse

Bookmark and Share


Los Angeles, CA, March 31, 2014 – Having scored No.1 success in Australia, the U.S. and the U.K. at just 16 years of age with the single “Royals,” New Zealand singer-songwriter Ella Yelich-O’Connor, known to most as Lorde, is enjoying a level of acclaim and popularity most artists only dream of. She’s the youngest artist to reach No.1 in the U.S. in more than 25 years, and her recently released debut album Pure Heroine has been impressing critics and record buyers alike, not to mention her two recently-acquired GRAMMY®s (for Best Pop Solo Performance and Song of the Year, both at the 56th GRAMMY Awards on January 26, 2014). Her touring keyboardist, Jimmy Mac, uses the Novation Impulse 61 MIDI controller on stage, running through Ableton Live.

After hearing Lorde’s debut EP, Jimmy jumped at the chance of joining her band – although initially wanting to be her drummer, and not her keys player! Having two drummers in the band is not a bad thing, however – Jimmy tells us “it’s nicer and feels real tight, having two drummers – you’re locking really good together.” And most of what Jimmy plays live is percussive – Jimmy uses the drum pads to trigger the vocal samples, and the keys are assigned to drum racks with the samples taken directly from Lorde’s studio recordings on them.

Jimmy says, “We worked with the producer (Joel Little), and he sampled everything off the record for us so we could MIDI map all the synth sounds to the notes. We wanted to make it as live as possible, as opposed to just playing off the track or playing over the top of it. It was a luxury being able to work with him that closely. Everything out of me is everything that’s not drums. I’ve got all the sounds automated for different parts of the song to turn on and off – the effects and program changes are automated as well.”

Having the MIDI inputs and outputs on the Impulse is also an important part of the set. Jimmy adds, “It’s good having the MIDI options on the Impulse – there’s so much side-chaining from the album, and we can do it live now from Ben’s electronics into the Impulse. We couldn’t do it live before. The reason why I like the Impulse is that the pads are really big – and there’s lights around them! There are other keyboards with pads that don’t have any lights, and you can’t see anything on stage because it’s black on black. It’s so easy to use – everything’s just assigned to everything. So simple.”

Photo Caption: New Zealand singer-songwriter Lorde, performing with her keyboardist Jimmy Mac, who uses the Novation Impulse 61 MIDI controller on stage, running through Ableton Live.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

John Keenan’s New Album, "The Illusion Of Logic" All Set To Make Buzz In June

Rachel Espendez Releases Her Spin On Shawn Mendes' Pop Hit Song "Stitches"

Colectivo Bunka Worldwide Releases USB Vol. 6th Special Anniversary Edition

Registration Closing For 21st Annual USA Songwriting Competition

"Live & Die": Alessandro Bagagli Announces His New Album Out June 10, 2016

Jazz & Beyond Reinterpretation Of Pink Floyd's The Dark Side Of The Moon

Indie Folk Artist Releases Cancer Tribute



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Universal Audio And Fender Musical Instruments Announce Development Partnership
» Emerald City Glistens Like A Gem With Beautiful New Studio By Carl Tatz Design
» Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show In Downtown Los Angeles
» Utor Goes Global With Snapchat
» FULLEE LOVE’S SINGLE "SURFBOARD CALI" CONTINUES ITS MOMENTUM WITH 105 RADIO ADDS, 58 IN ROTATION, WHILE CONTINUING ITS STEADY PACE
» Dominic Pandiscia Appointed CEO Of PledgeMusic As The Leading Artist-to-Fan Platform Embraces Growth And Expansion
» Bandzoogle Releases Powerful Theme Design Customization Tools
» TAMC - The Asia Music Conference
» Ep 'Undeniable' On Target For Hot Summer Drop
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM
» Brownswood Launches Second "Future Bubblers" Music Discovery Program
» MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation
» Kobalt Offers Creators Real-Time Earnings & Data Reporting
» New Online Ticketing System In Hong Kong Offers Enhanced User Experience And Lower Promoter Fees
» Ryan West Video Shows How To Add 'Transformer Color' In A Mix
» Tou-JAM Presents Legendary DJ Scratchy
» AdShare Appoints June Zhan Head Of New Taiwan Office
» CMA Research Shows Country Music Consumers Spend More On Music
» Dippso.com Blurs The Line Between Search & Streaming
» Nominations Now Open For 2017 She Rocks Awards
» Planetrox China 2016 Semi-Final

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.