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Business News (more headlines) 04-02-2014

Top YouTube Music Partner Rumblefish Breaks 1 Billion Monthly Views, Boasts 5 Million Copyrights Under Management

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Email: krista@commstrat.com
Website: http://www.rumblefish.com
Rumblefish (www.rumblefish.com), the leader in micro-licensing and YouTube royalty administration, is demonstrating unprecedented growth, further cementing its commanding presence in the space.

Videos using Rumblefish-licensed music now receive more than 1 billion monthly views on YouTube and can spike to upwards of 1.4 billion monthly views (January 2014). The company expects to regularly surpass 1.5 billion monthly views in the coming months. The company attributes much of the growth in views to its strong micro-licensing business, which licenses up to 80,000 new video soundtracks each day, driving YouTube views and revenue for music providers that are represented by the service.

The Rumblefish music catalog -- the largest collection of copyright-cleared songs in the world -- has amassed 5 million copyrights for use in online videos on YouTube and other social sites.

"We've cracked the code and can now reliably drive substantial growth in YouTube revenues for our music provider partners," said Paul Anthony, founder and CEO of Rumblefish. "The Rumblefish platform leverages our proprietary YouTube royalty administration tools, our micro-licensing business and our incredible staff, which has consistently driven well over a billion views. Those are hard-earned results we're very proud of."

Tracy Maddux, CEO of CD Baby, the world's largest distributor of independent music, commented: "Rumblefish is the most experienced provider of YouTube music royalty administration, period. The company's micro-licensing and sync licensing platform, along with the tools and team they've brought together, have driven meaningful value for our creators, allowing us to deliver more than $1.2 million in royalties to our artists over a very short period of time."

About Rumblefish
Rumblefish is the leader in micro-licensing and YouTube royalty administration. Its micro-licensing platform allows social video networks, video applications and marketplaces to offer soundtrack functionality on web, tablet and mobile offerings providing access to the world's largest copyright-cleared soundtrack catalog of more than 5 million copyrights. The company makes soundtracks for online social video easy and legal, and has had over 65 million videos use its music as soundtracks, resulting in millions of dollars in royalties for its artists. Rumblefish clients include Google, Vimeo, Animoto, SocialCam, Vizify and Poptent; partners include CD Baby, Concord Music Group and APM. The company can be found at www.rumblefish.com and has offices in Portland, OR, San Francisco and Los Angeles.

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