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Music Events (more headlines) 04-04-2014

SNOWBALL FESTIVAL TRANSFORMING THE LIVE MUSIC EXPERIENCE WITH IBEACON TECHNOLOGY

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Website: http://www.snowballmusicfestival.com
SNOWBALL FESTIVAL TRANSFORMING THE LIVE MUSIC EXPERIENCE WITH iBEACON TECHNOLOGY
Brainitch Solutions, Estimote and FOMO Media Join Forces for First of its Kind App Empowering Concert Goers

April 04, 2014 — Denver, CO. Attendees at theSnowBall Music Festival (http://snowballmusicfestival.com) at Mile High Stadium will a have a first of its kind live music experience this weekend. The festival is using the latest mobile technology to help attendees spend less time on their phones and more time enjoying the live experience. By utilizing iBeacon-driven proximity-based messages and delivering hyper relevant content users are able to live in the moment without any fear of missing out. This is all made possible by the official SnowBall Music Festival mobile app

Los Angeles-based music technology start-up BrainItch Solutions (http://www.brainitch.com) has orchestrated the implementation of Estimote’s iBeacons (http://estimote.com/) into FOMO Media’s (http://fomomedia.com/) real time event-based mobile apps. Bluetooth® Low Energy has create a whole new level of micro-location awareness that will allow users to receive even more personalized experience on-site. Dozens of these beacons, strategically placed throughout the festival, will trigger vital messages and content when it is most relevant. Music fans rocking at SnowBall will be part of the first ever outdoor festival to integrate Estimote’s iBacon technology.

SnowBall has taken this innovative new technology and created a first of its kind experience, allowing concertgoers to experience live music in a totally new way. By integrating their biggest sponsors into the app platform and allowing artists to share content directly with festival goers, they have created a truly dynamic digital compliment to their already incredible event. Tinder, Souls in Action, Kind Health Bars, Uber, VaporX are all contributing to help hook up event attendees with products, activities and activities like never before.

"Our collaboration with Estimote and FOMO Media is defined by a common goal to serve music fans with an incredible concert experience by using cutting edge technological solutions. I mean we’re in the digital age, right?,” said Todd Terrazas Founder, BrainItch Solutions.

The SnowBall Music Festival app is available for free download at the iTunes Store: https://itunes.apple.com/us/app/snowball-music-festival/id843550010?mt=8 and at Google Play: https://play.google.com/store/apps/details?id=com.fomomedia.snowball.

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