MI2N
Music Industry News Network
MONDAY, AUGUST 31ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 04-09-2014

Live Nation And Motorola Extend Relationship

Bookmark and Share

Live Nation Entertainment and Motorola announced an extension of their relationship with the launch of The Discovery Project. Continuing with their mission to engage electronic dance music (EDM) fans across multiple live event, social media and mobile platforms, this project provides a unique way for fans to share personal stories of self-expression in EDM. For more information please visit www.discoveryproject.com.

By participating in The Discovery Project, contestants compete for the once-in-a-lifetime chance to have their individual creations displayed at select Insomniac events. There are four categories: music, costume design, art installation and stage design. One person from each category will win the opportunity to meet with a mentor and will see his or her creations revealed at the festival in front of thousands of attendees.

"We're always striving to provide an over-the-top, unparalleled live entertainment experiential bond between fans and brands," said Russell Wallach, president of media and sponsorship, Live Nation Entertainment. "We saw the success of the Moto X Kandi Shop and LED towers with Motorola and wanted to build upon that. With that in mind, the natural next step was to find a way for attendees to become more than just spectators. We want them to become actual creators and curators of our festival content as well."

The winners of the Discovery Project DJ competition are DJ/producers Blaus, brothers from San Francisco. As part of their prize, they had the opportunity to perform at a recent Insomniac event and participated in a mentoring session with DJ Laidback Luke and a Moto X Mentor.

"From a marketing and branding standpoint, there is an intuitive synergy that we couldn't be more excited about," said Barry Smyth, director marketing communications, Motorola. "Our brand is about self-expression and so is The Discovery Project. It gives us a chance to recognize and reward music enthusiasts' own artistic endeavors, and for them to experience how our products and music accessories can support and enhance their creative work."

Originally launched in December, this Live Nation and Motorola partnership marks the first time that a brand targeted fan experiences that celebrate the EDM culture, music and lifestyle. It includes the installation of the first ever Moto X Kandi Shop, where event attendees designed their own Kandi bracelets on festival sites, and the construction of a 6-story tall LED tower, with spectacular light displays. Additional partnership initiatives will continue to emerge throughout the year at various Live Nation EDM events.

Insomniac Founder & CEO, Pasquale Rotella said: "These events are all about creativity, individuality and expression. You see it in the performances, in what attendees wear, in the elaborate stage designs, the festival grounds themselves and the intricate pyrotechnics. Now, we're taking it to the next level by bringing yet another way for fans to experience our festivals."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR


IES 15 - The Indie Entertainment Summit A Resounding Success

Dirty Lowdown & Dominican Don To Release New Single Tributing Michael Jackson

Melissa B. Signs Worldwide Exclusive Publishing Agreement With USA Media Rights


UNITY Electronic Music Festival Is Coming!


EASTWEST Offers Free Trial And Streamlined Pricing For Composer Cloud Subscribers

Zaena Morisho Releases New Video "MI NA WE" - FUSING AFRO ROOTS

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» OpenLIVE Launches Australia's First Hi-Resolution Music Download Store
» Japanese Auto Maker And Musical Instrument Manufacturer Partner To Co-Develop Electric Sports Car Driving Sound
» Arizona Progressive Art Rock Band With Our Arms To The Sun Sign With Fade To Silence Records
» D.O.A. Releases Controversial “Pipeline Fever” Video
» BLACKFOOT GYPSIES RELEASE “HANDLE IT” TO GLOBAL RADIO EXCLUSIVELY VIA AIRPLAY DIRECT
» The Talkhouse Hires Brenna Ehrlich As Managing Editor
» SUISA Builds Online Portal With The Appway Platform For Swiss Songwriters, Composers And Music Publishers
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» New Album Release From Angela Predhomme: 'Will'
» Voodoo Sex Cult Announce Their Sponsorship With Coldcock Whiskey


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» Beijing's FakeMusicMedia And Pilot Music Announce New Label
» UNITY Electronic Music Festival Is Coming!
» Second Hand Rose Rocked At Paléo Festival Nyon
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.