MI2N
Music Industry News Network
SATURDAY, MAY 23RD
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 04-09-2014

Live Nation And Motorola Extend Relationship

Bookmark and Share

Live Nation Entertainment and Motorola announced an extension of their relationship with the launch of The Discovery Project. Continuing with their mission to engage electronic dance music (EDM) fans across multiple live event, social media and mobile platforms, this project provides a unique way for fans to share personal stories of self-expression in EDM. For more information please visit www.discoveryproject.com.

By participating in The Discovery Project, contestants compete for the once-in-a-lifetime chance to have their individual creations displayed at select Insomniac events. There are four categories: music, costume design, art installation and stage design. One person from each category will win the opportunity to meet with a mentor and will see his or her creations revealed at the festival in front of thousands of attendees.

"We're always striving to provide an over-the-top, unparalleled live entertainment experiential bond between fans and brands," said Russell Wallach, president of media and sponsorship, Live Nation Entertainment. "We saw the success of the Moto X Kandi Shop and LED towers with Motorola and wanted to build upon that. With that in mind, the natural next step was to find a way for attendees to become more than just spectators. We want them to become actual creators and curators of our festival content as well."

The winners of the Discovery Project DJ competition are DJ/producers Blaus, brothers from San Francisco. As part of their prize, they had the opportunity to perform at a recent Insomniac event and participated in a mentoring session with DJ Laidback Luke and a Moto X Mentor.

"From a marketing and branding standpoint, there is an intuitive synergy that we couldn't be more excited about," said Barry Smyth, director marketing communications, Motorola. "Our brand is about self-expression and so is The Discovery Project. It gives us a chance to recognize and reward music enthusiasts' own artistic endeavors, and for them to experience how our products and music accessories can support and enhance their creative work."

Originally launched in December, this Live Nation and Motorola partnership marks the first time that a brand targeted fan experiences that celebrate the EDM culture, music and lifestyle. It includes the installation of the first ever Moto X Kandi Shop, where event attendees designed their own Kandi bracelets on festival sites, and the construction of a 6-story tall LED tower, with spectacular light displays. Additional partnership initiatives will continue to emerge throughout the year at various Live Nation EDM events.

Insomniac Founder & CEO, Pasquale Rotella said: "These events are all about creativity, individuality and expression. You see it in the performances, in what attendees wear, in the elaborate stage designs, the festival grounds themselves and the intricate pyrotechnics. Now, we're taking it to the next level by bringing yet another way for fans to experience our festivals."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Dyne Side Is Officially The First Winner Of The Muzicol Revolution

Heavy Russia: Young Metal Act "Gravity Rain" Announce Crowdfunder For "Artifacts Of Balance"

Are You A Professional Musician Or Talented Composer? Help Xhail Find You

Vocalist/Songwriter Halie Loren Explores Transformation And Self-Realization On Soulful Release, Butterfly Blue - Available June 9 Via Justin Time Records

Eurovision Contestant Tamar Kaprelian Releases New Single "Yours To Keep" On EP Through Killer Tracks' Artists Series

Chinese Rockers Second Hand Rose "Crossing Boundaries" World Tour

Deadline Looms For 20th Annual USA Songwriting Competition



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MMF Canada Announce New Travel Bursary For Ontario Managers
» Rocktron Introduces New Hush Product
» BLACHAWK RECORDS TO RELEASE NEW COMPILATION CD “THE MOVEMENT” THIS SUMMER!
» Barefoot Launches "Masters Of The Craft" Video Series
» Rdio Launches "Rdio Select"
» ASCAP Appoints Clara Kim As EVP And General Counsel
» Are You A Professional Musician Or Talented Composer? Help Xhail Find You
» Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» POPULAR CCM GROUP THE KATINAS RELEASES NEW SINGLE
» NY Artist JES Debuts ThingLink Interactive Video With ITunes Store Inside Facebook Timeline


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» Second Hand Rose "Crossing Boundaries" World Tour
» CMW Live Touring Summit: Interview With Elliott Lefko
» Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding
» Founder Of Beijing Oi! Punk And MiSanDao Front Man Passes Away
» The New Wave Of Chinese Contemporary Art: Identity, Irreverence And Forward-Looking
» Tommy Hilfiger New Store Opening In Beijing, China
» Stones Fans Rejoice - 2015 Tour Dates Announced
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.