MI2N
Music Industry News Network
TUESDAY, SEPTEMBER 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 04-09-2014

Live Nation And Motorola Extend Relationship

Bookmark and Share

Live Nation Entertainment and Motorola announced an extension of their relationship with the launch of The Discovery Project. Continuing with their mission to engage electronic dance music (EDM) fans across multiple live event, social media and mobile platforms, this project provides a unique way for fans to share personal stories of self-expression in EDM. For more information please visit www.discoveryproject.com.

By participating in The Discovery Project, contestants compete for the once-in-a-lifetime chance to have their individual creations displayed at select Insomniac events. There are four categories: music, costume design, art installation and stage design. One person from each category will win the opportunity to meet with a mentor and will see his or her creations revealed at the festival in front of thousands of attendees.

"We're always striving to provide an over-the-top, unparalleled live entertainment experiential bond between fans and brands," said Russell Wallach, president of media and sponsorship, Live Nation Entertainment. "We saw the success of the Moto X Kandi Shop and LED towers with Motorola and wanted to build upon that. With that in mind, the natural next step was to find a way for attendees to become more than just spectators. We want them to become actual creators and curators of our festival content as well."

The winners of the Discovery Project DJ competition are DJ/producers Blaus, brothers from San Francisco. As part of their prize, they had the opportunity to perform at a recent Insomniac event and participated in a mentoring session with DJ Laidback Luke and a Moto X Mentor.

"From a marketing and branding standpoint, there is an intuitive synergy that we couldn't be more excited about," said Barry Smyth, director marketing communications, Motorola. "Our brand is about self-expression and so is The Discovery Project. It gives us a chance to recognize and reward music enthusiasts' own artistic endeavors, and for them to experience how our products and music accessories can support and enhance their creative work."

Originally launched in December, this Live Nation and Motorola partnership marks the first time that a brand targeted fan experiences that celebrate the EDM culture, music and lifestyle. It includes the installation of the first ever Moto X Kandi Shop, where event attendees designed their own Kandi bracelets on festival sites, and the construction of a 6-story tall LED tower, with spectacular light displays. Additional partnership initiatives will continue to emerge throughout the year at various Live Nation EDM events.

Insomniac Founder & CEO, Pasquale Rotella said: "These events are all about creativity, individuality and expression. You see it in the performances, in what attendees wear, in the elaborate stage designs, the festival grounds themselves and the intricate pyrotechnics. Now, we're taking it to the next level by bringing yet another way for fans to experience our festivals."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Marcus Darc Hurts 'Em Bad With "Hail Mary" Tupac Rap Challenge

Rob Chiarelli "Winning" Another #1 Album

Project-TO - The White Side, The Black Side

Viral Artist Bryson Morris Considered To Be The Next MattyB Of Hip Hop

80s Retro Album From JIVE64 Completes The Nostalgic Vibes Started With 'Stranger Things'

Candice Russell Releases New EP

"Your Desert My Mind" Is The Latest Album From Punk Rockers The Mutants Released By Killer Tracks



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» New York Media Festival Returns To Manhattan
» The Humanistic Museum Rock And Roll Art Journey
» French Music Legends Magma Release DVD Of First Tour Of China "Nihao Hamtaï - Magma In China"
» Nasty Wizard Recordings Release: Thug Mills (AUS) & Chinese Football (CHN)
» BandLab Acquires MONO
» Canadian Rock Band Ménage "Lost In China" Tour
» British Electro-pop Trio Ooberfuse "The Globetrotters" China Tour
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.