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SFX Acquires Management And Creative Agencies, Expanding Ways For Artists And Fans To Connect
SFX Entertainment, Inc., the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, announced acquisitions that will markedly change how artists and fans connect.
The game-changing acquisitions of these cutting-edge management and creative agencies will enhance and expand the activities of FX-1, SFX's in-house marketing solutions platform for artists and brand partners.
The acquisitions of TMWRK Management, The Meta Agency and Learned Evolution will provide additional ways for all players in the explosive EMC field to create unique and individual methods to connect to the fans of EMC. With the previously completed acquisitions of companies like FameHouse, Arc90, and PayLogic, fans, artists and supporters of EMC now have one central place to create personalized programs to connect everyone on the planet who is interested in EMC.
Robert FX Sillerman, Chairman and CEO of SFX Entertainment, commented, "FX-1 represents our vision to bring a full-service solution to our creative partners and our fans. EMC is the highly personal language of the millennial generation. By bringing together these talented people and their capabilities, SFX can now help artists, producers, labels and companies connect in the most authentic and helpful way. TMWRK adds career development expertise for those desiring that assistance. The Meta Agency and Learned Evolution give us an extraordinary level of creative design talent to support any development effort imaginable."
TMWRK is one of the leading management and DJ-, producer- and artist-representation companies in electronic music. TMWRK is renowned as a leader in creative artist marketing, representing major talent such as Diplo, A-Trak, Dillon Francis, Flosstradamus, Claude VonStroke and recently Grammy-nominated Producer of the Year Ariel Rechtshaid, as well as many others. It has developed many leading marketing partnerships, including Diplo's partnership with Blackberry and A-Trak's with Adidas.
TMWRK, which has offices in New York and Los Angeles, was formed in 2011 when founders Kevin Kusatsu and Andrew McInnes merged their management companies. The two had met years earlier, while working at Sony Music.
The Meta Agency manages visual, experiential and interactive artists who design for events, brand activations and permanent installations. Founded in 2010, it has 16 leading interactive design, technology, visual arts, motion graphics and video companies in its portfolio. The acquisition gives SFX close ties to leading creative communities globally, which drives experiential design as well as next generation technological solutions in an increasingly digital and social world.
Learned Evolution is a digital branding and marketing agency that specializes in multidisciplinary design, social media marketing and technology-driven experiences. Founded in 2006, it developed the marketing and communications platform for Brooklyn Bowl and many others, and owns the #FEED franchise, a partnership with Twitter, which launched at SXSW in 2012.
The Meta Agency and Learned Evolution were both founded by Justin Bolognino, a leading brand strategist, who also serves as creative director.
Justin Bolognino commented, "The opportunity to partner with SFX allows us an unprecedented opportunity to give our artists the broadest exposure to the fastest growing creative, technological and experiential platform of electronic music. We see the opportunities to bring leading experiential solutions to life with SFX's deep bench of marketing partners and we hope to make our artists as famous as the DJ/ Producers that grace the SFX stages around the globe."
Andrew McInnes, CEO of TMWRK, added, "Partnering with SFX gives us more opportunities to help our artists grow in multiple ways. Kevin and I put our artists first. Our focus will continue to be on the music they make and provide an environment for their careers to grow in whichever creative path they choose to endeavor into. With this partnership and the universal commitment of everyone at SFX to maintain our artist-first commitment, this is a major opportunity for TMWRK and our artists."
Previous acquisitions which are part of the FX--1 platform include FameHouse, a leading digital marketing agency specializing in the music and entertainment industry; Arc90, a product design and development agency; and two leading and innovative ticketing companies, PayLogic, which has sold more than 20 million tickets to fans from more than 150 countries for events in more than 20 countries, and Flavorus, which has more than 5,000 partners and is the go-to ticketing solution for EMC events.