MI2N
Music Industry News Network
THURSDAY, JULY 24TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 04-15-2014

Gaining MOMENTUM: Sennheiser Launches “biggest-ever Consumer Campaign”

Bookmark and Share
Email: jeff@hummingbirdmedia.com
Website: http://www.hummingbirdmedia.com
Old Lyme, CT, April 15, 2014 – Sennheiser’s acclaimed headphone range is gaining MOMENTUM with a social video project, tapping into the relevant mindset of the young, affluent target audience. Driven by the theme “What’s Your MOMENTUM?”, Sennheiser, together with Spotify, will present 100 videos that showcase the life and work of some of the world’s most inspirational people – musicians, artists, inventors – sharing their projects and unique achievements and inviting others to share their own stories.

Aimed at driving awareness of its premium MOMENTUM headphone range, Sennheiser’s biggest ever consumer campaign will use social media and online advertising to boost the MOMENTUM brand. The main theme of the campaign is “uncompromised authenticity and substance”, which provides an emotional association with headphones’ key selling points of quality and performance. The campaign will reach 24 million active users across 56 countries, and aims to generate an audience of 5 million that engage further via the campaign landing page or on social media.

Audio specialist Sennheiser will heavily promote the campaign via its Facebook, Twitter and YouTube channels and through online advertising and branding on Spotify itself. From the start, the campaign will also directly support sales activities by dealers and retailers, introducing the “What’s Your MOMENTUM?” concept to customers in stores through point of sales materials, driving sales through increased brand recognition and desire to purchase.

People with MOMENTUM:

Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and pioneer in innovative music, Imogen Heap: for Sennheiser, these people have MOMENTUM. Together with Spotify, the audio specialist will present 100 extraordinary people that have a connection to sound, exploring their creativity and their passion for their work, showing how they define their own personal MOMENTUM.

These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and that has uncompromised authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM campaign.

As well as showing amazing stories of creativity and determination from around the world, the campaign will use social media and user-generated content to drive participation and viral uptake. “We would like our customers and all those with a passion for sound to engage with the concept, share it, and help it grow,” explains Stefanie Reichert, Director, Strategic Marketing at Sennheiser. To drive this social aspect of the campaign, Sennheiser is asking “What’s your MOMENTUM?“ – inviting people to watch the films and upload their own seven-second videos to showcase their creativity. A core part of the project is building “video chains” – where users can connect their videos to other stories that share the same themes or ideas – creating self-made chains of inspirational stories. Videos can be uploaded to www.sennheiser-momentum.com or via a dedicated “What’s Your MOMENTUM” mobile app.

Sennheiser will award prizes to the best submissions and to the most engaged voters for videos on the site, which will include “money can’t buy” music-themed city break experiences, MOMENTUM headphones and six-month Spotify Premium subscriptions.


Taking the MOMENTUM to the point of sale:

This first phase of the campaign will run until July 2014 and aim to boost awareness of the MOMENTUM range with the target group of young urban trendsetters. To directly support sales activities by dealers and retailers right from the start, the campaign will bring the MOMENTUM idea to customers in stores. Point of sale materials, including posters and displays, will feature the MOMENTUM campaign as well as selected testimonials from the MOMENTUM videos appropriate to the market. The second phase of the campaign – running from September to December 2014 to drive sales into the holiday season – will be characterized by an even stronger sales focus, retargeting the contacts made during the course of the campaign.

By introducing the MOMENTUM family in 2013 and 2014, Sennheiser launched a range of high-quality headphones that provide a real alternative for discerning consumers. They bring a unique combination of uncompromising sound performance, premium materials and understate design.


About Sennheiser:

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at www.sennheiserusa.com.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014

MusicDish*China Booking Second China Tour For French Jazz Singer Clotilde Rullaud

Longreef, Friend Movement And Abijack Management Join Forces For Launch Of Powerful "Battle Plan" Single And Video

MISSING LINK MUSIC ON ED SHEERAN'S #1 ALBUM

Chaz DePaolo Live: One Night In IONA

Maybe Mars Presents: The XP Sound Vol.1

CONVICTS TAKE ON CONGRESS

Da Phatfunk Clique Releases More Funk Jazz On The Violin!



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MusicDish*China Launches Song Promotion Service For China
» Stanton SCS.4DJ USB Mixstation With Version 5.0 Software On Display At Summer NAMM 2014
» Big Fuss Records To Continue Helpful Music Artist Program In 2015
» Envivio Powers Transmission Of NRJ HITS France In Ultra HD TV Over Digital Terrestrial Television
» Pandora Internet Radio Hits Two Million Listeners In ANZ In Under Two Years
» Island Records Promotes Eric Wong To Executive Vice President/General Manager, Island Records
» NASTRAQ -- The New Platform For Monetizing Entertainment
» Rotosound Announces String Change Clinics With Bassist Jim Houghton
» New White Mic Music Single "Cheers" Brings The Party To You!
» Ed Roman Receives Two AMG Heritage Awards Nominations


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)
» KANO Premiere At New York Asia Film Fest (Chinese Version)
» Over 90% Of Adults Support The Provision Of Music In Schools
» Why Branding Is More Important Than Ever
» Executive Wach: Tracktion Software Corporation, Liberace Foundation, McNally Smith College Of Music, SPIN, WSOU, Guitar Center
» "Overheard 3" And "Golden Chickensss" Took The Stage At New York Asian Film Festival (Chinese Version)
» Exclusive Interview With Up-&-Coming Beijing Indie Heat Mark
» Aloft Hotels Launches Global Search For Emerging Music Talent
» MusicDish*China Enlists Chinese Music Sites Wa3 And Ximalaya For 'China Life' Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.