MI2N
Music Industry News Network
SATURDAY, AUGUST 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 04-16-2014

OpenAura Opens Platform To Content Owners

Bookmark and Share
Website: http://www.openaura.com
SAN FRANCISCO, California— April 16, 2014 — OpenAura, the platform that aggregates and syndicates authentic artist identity content, is now open to professional content owners worldwide. Starting today at openaura.com, content owners can contribute images and other content to an artists' Digital Aura and tap into a new distribution channel and revenue stream.

The first content owners to join the platform include: The Associated Press, Beggars Group (4AD, Matador Records, Rough Trade and XL Recordings), Exclaim!, FILTER Magazine, Getty Images, !K7, The Orchard, PictureGroup, Pitchfork Media, and Sony Music Entertainment.

Professional content owners and creators can visit openaura.com and apply to become a content partner, at no cost to them. Once approved, they can submit content to any artist via the platform’s upload and management tools, making that content available for artists to curate into their Digital Aura. Artists are also now able to upload their own exclusive content through the platform's free tools. This high quality collection of premium, social and artist-owned content is made accessible to apps and services through the recently launched OpenAura API. 50% of the revenue earned from the service is shared with the content owners and artists who partner with the platform.

“With the addition of Content Partners to our platform we’re moving towards our goal of aggregating and syndicating the richest, most authentic set of artist-identity content available. This is the first marketplace that connects content owners to the artists that inspire their work for exposure and distribution directly to fans through the many places where they experience entertainment," said OpenAura founder and CEO Kevin Arnold. “We look forward to working with these leading content owners and professional creators everywhere to enable a new revenue stream and distribution channel for their content and to power the next-generation of artist-fan experiences online.”

“Artists from our labels have always created strong visual identities, so being able to extend this directly into music services is a big step forward,” said Simon Wheeler, Digital Director, Beggars Group. “This will enable services to deliver a richer contextual experience to music fans - OpenAura is creating new commercial opportunities and fan experiences that will add more value to the digital landscape.”

“OpenAura gives Pitchfork the ability to extend our images and reviews to our readers based on the artists they follow," said Chris Kaskie, President, Pitchfork Media. “There’s no better audience for our content than the fan when they are listening to and thinking about the artists we write about. We’re excited to be a part of the platform and help enable more engaging and modern fan experiences online.”
The premium content contributed by content owners and artists to OpenAura complements the existing foundation aggregated from social sources. This launch completes the introduction of the platform’s suite of core components: aggregation and curation tools for artists, upload and management tools for content owners and APIs for syndication to apps and services. OpenAura is available to content owners starting today. For more information and to get started, visit www.openaura.com/contentpartners.

About OpenAura

OpenAura™ is a visual content management platform where artists control and make money from their digital identity—amazing photos, artwork, info, and more—giving fans an engaging, dynamic experience on music apps, services, and websites worldwide. With OpenAura, artists can control how they’re represented online to millions of fans, and earn revenue from the licensing of that content. Music services, apps, and websites licensing the platform can offer visionary fan experiences that create more consumption and interaction with music. And fans can connect more deeply to the music and artists they love.

OpenAura is free to join and shares revenue with the artists, labels, photographers, and others who participate in the platform. Headquartered in San Francisco, the company was founded by Kevin Arnold—formerly founder/CEO of the Independent Online Distribution Alliance (IODA) and creator of the Noise Pop Festival—and is seed-funded by Sony Music Entertainment. To learn more, visit www.openaura.com, on Facebook, and Twitter at @OpenAura.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Back To The Roots EP 12"LP

Independent Artist Holds Top 10 Billboard Position At #8

Trump Helps Artist Finish Album

Summer In The City Gets A Little Hotter With Uptempo Pop Romp 'L.A. Nights' From Indie Singer/Songwriter/Producer Ayhan Sahin

MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival

Indie Orlando Artist Craymo Releases Pulse Benefit CD

Vancouver Artist Jordan Waller Announces Debut Single "This Feeling"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"
» CES 2017 Music Contest: Open Call For All Musicians And Artists
» Victory Records Releases Statement On A Day To Remember Court Case
» Digital Domain Jointly Produces Chris Lee's First VR Music Video With Whaley VR And VS MEDIA
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Qixi Festival (Chinese Valentine's Day) Playlist
» MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.