MI2N
Music Industry News Network
TUESDAY, OCTOBER 24TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 04-19-2014

The Internet Radio Revolution Has Arrived

Bookmark and Share

A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to follow. Recognizing new opportunities to reach and engage with these audiences, national and local advertisers are shifting budget into Internet radio services. At the same time, new technologies such as Interactive Audio Ads are also emerging to take advantage of voice-activated consumer engagement and conversion opportunities. "The Internet Radio Revolution Has Arrived" outlines how a combination of changes driven by platforms, services, audiences and advertisers is reinventing audio.

"Shifts in consumer behavior are causing advertisers to set aside spending specifically for this channel."

"Listening hours are moving quickly to Internet Radio and audio consumption as mobile opens up new possibilities for consumer engagement," said Rick Ducey, managing director of BIA/Kelsey. "Shifts in consumer behavior are causing advertisers to set aside spending specifically for this channel."

For this report BIA/Kelsey defines the Internet steaming audio market as streaming radio services such as Pandora or Spotify, and Broadcast Radio Station Streaming, whether simulcast or not. Either may provide advertising supported audio services that may be linear.

BIA/Kelsey's U.S. Consumer Commerce Monitor research measures the advertising effectiveness of radio. The most recent survey shows that almost 30 percent of Americans cite broadcast radio as one of their top sources for making local shopping decisions, ahead of digital channels like mobile deals, display, or social media.

XAPPmedia Chief Marketing Officer Bret Kinsella added, "At over $16 billion in revenue, radio is a large advertising market. As consumers migrate to Internet radio, billions of ad dollars are shifting to new audio platforms. Internet radio also presents new opportunities for two-way engagement and direct consumer conversion creating more value than traditional radio advertising. BIA/Kelsey's analysis highlights the dramatic shift that is gaining momentum today."

This new report, sponsored by XAPPmedia, highlights how these forces will redefine the Internet streaming audio market over the next generation and reviews the economics of the whole opportunity.

This complimentary report can be downloaded here: http://www.biakelsey.com/Research-and-Analysis/Reports/Sponsored-Research/The-Internet-Radio-Revolution-Has-Arrived.asp.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

The Phoenix Keeps Rising!

Sheep Got Waxed First Tour in China

Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

Harmonica Extraordinaire Sugar Blue Performs In Beijing

Wreckshop Nation Releases Big Moe 4 Ever, A Tribute Documentary To A Legendary Southern Hip Hop Artist

Roger D'Arcy Releases New Album 'House Of Heads'

Hybrid Studios Announces Online Mastering Services



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Coversion, The Sync-Focused Covers Catalog, Launches In North America
» Sampling Techniques For Modern Musicians With Yeuda Ben-Atar
» Universal Music Group Launches Accelerator Engagement Network
» Aneek's Urban Voice To Be Presented In Hollywood
» Global Women's Empowerment Network Launches GWEN Radio And GWEN.Live Website
» Drew Blakeley Announced As VP Of 117 Management
» Soundplate Launch Free Spotify Playlist Submission System
» Rising Singer/Songwriter Julia Michaels To Receive Breakthrough Artist Award At Music Biz 2018 In Nashville
» Out Of This World! The Dawn Of Science Fiction Television Releases For Halloween
» Reservoir Extends Deal With Multi-Platinum, Award-Winning Songwriter-Producer Jamie Hartman


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» UK Music Proposes Law To Protect Music Venues
» FUGA Accelerates Growth With 6m Investment
» Vinyl Evangelist Jack White To Keynote 'Making Vinyl'
» Sync-Focused Covers Catalog Coversion Launches In North America
» Deezer Joins With Esports Team FNATIC For First-Ever Music Partnership
» Most Girls Smell Good Music Promotion Masterclass And Launch Party
» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China
» SOCAN And Muzooka To Streamline Live Show Reporting For Artists
» Submit Proper Signs Up SRD For Fulfilment
» Harmonica Extraordinaire Sugar Blue Performs In Beijing
» Will One Genre Rule Them All? China's Love Affair With EDM
» China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.