MI2N
Music Industry News Network
THURSDAY, MARCH 30TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 04-19-2014

The Internet Radio Revolution Has Arrived

Bookmark and Share

A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to follow. Recognizing new opportunities to reach and engage with these audiences, national and local advertisers are shifting budget into Internet radio services. At the same time, new technologies such as Interactive Audio Ads are also emerging to take advantage of voice-activated consumer engagement and conversion opportunities. "The Internet Radio Revolution Has Arrived" outlines how a combination of changes driven by platforms, services, audiences and advertisers is reinventing audio.

"Shifts in consumer behavior are causing advertisers to set aside spending specifically for this channel."

"Listening hours are moving quickly to Internet Radio and audio consumption as mobile opens up new possibilities for consumer engagement," said Rick Ducey, managing director of BIA/Kelsey. "Shifts in consumer behavior are causing advertisers to set aside spending specifically for this channel."

For this report BIA/Kelsey defines the Internet steaming audio market as streaming radio services such as Pandora or Spotify, and Broadcast Radio Station Streaming, whether simulcast or not. Either may provide advertising supported audio services that may be linear.

BIA/Kelsey's U.S. Consumer Commerce Monitor research measures the advertising effectiveness of radio. The most recent survey shows that almost 30 percent of Americans cite broadcast radio as one of their top sources for making local shopping decisions, ahead of digital channels like mobile deals, display, or social media.

XAPPmedia Chief Marketing Officer Bret Kinsella added, "At over $16 billion in revenue, radio is a large advertising market. As consumers migrate to Internet radio, billions of ad dollars are shifting to new audio platforms. Internet radio also presents new opportunities for two-way engagement and direct consumer conversion creating more value than traditional radio advertising. BIA/Kelsey's analysis highlights the dramatic shift that is gaining momentum today."

This new report, sponsored by XAPPmedia, highlights how these forces will redefine the Internet streaming audio market over the next generation and reviews the economics of the whole opportunity.

This complimentary report can be downloaded here: http://www.biakelsey.com/Research-and-Analysis/Reports/Sponsored-Research/The-Internet-Radio-Revolution-Has-Arrived.asp.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

The INTERNATIONAL BOOKING AGENTS DIRECTORY Has Just Been Released

Worldwide Premier Of Sylvia Bennett's New Album For You

Killer Tracks Launches New Production Music Label - ICON With 16 New Album Releases

Mega Ran Takes To UK For Spring Tour

Hybrid Studios And Orange County Production House Hold ReverbNation Sweepstakes

Auditions For All Music Fest And Sustainability Conference Announced

COUNTDOWN TO BET Pre-Party & VIP BET AFTERPARTY Are Two Exciting INDUSTRY EVENTS & Opportunities For 'NEXT TO BLOW' ARTISTS To Perform BET AWARDS Weekend June 24-25 In L.A.



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Entertainment Goes Pay Monthly For The First Time As Access Trumps Ownership
» ROLI Releases Beta Version Of BLOCKS Dashboard
» Heart Dance Scores Several Nominations At Prestigious Award Show
» Audiam + SOCAN Provide New YouTube Service
» WXPN Names Talia Schlanger As New Host Of World Cafe Syndicated Music Radio Program
» Kevin Kelleher Named Chief Operating Officer Of Sony Music Entertainment
» Fan-Powered Event Crowdsourcing Platform Stagelink Expands To The United States Of America
» Calgary's YYC Music Awards 2017 Submissions Now Open!
» Dominique De Beau Presents Her New Track 'All I Want'
» 25 Artists Up For Best Independent Album Of The Year In Europe


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Jackson Wong Named As Managing Director Of Warner Music China
» Avex Group Rediscovers Mainland China Market
» Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY
» Earl & The Steadies Sign With MusicDish For Representation In China
» Armada Night - China
» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'
» Music Marketing Agency Syn Launches Beijing Office
» Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production
» World Blues & Roots Band Harper And Midwest Kind China Tour
» ASCAP Expands Asia-Pacific Strategy
» Why Do So Many Music Technology Startups Fail?
» New Report Debates Future Of Arts & Culture Ticketing

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.