MI2N
Music Industry News Network
MONDAY, FEBRUARY 8TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Web Events (more headlines) 04-19-2014

Youku Tudou Beta Launches Interactive Entertainment Platform

Bookmark and Share

Youku Tudou Inc., China's leading Internet television company, recently launched the beta version of an interactive entertainment platform, "Xingmen (www.xingmeng.com)", that will enable millions of fans to directly connect with their favorite celebrities, musicians, and grassroots talents. The interactive product, available for use on PC and later on mobile, enables viewers to watch live broadcasts of concerts, performances, and other entertainment while simultaneously engaging in online chat, comments, and the gifting of virtual goods. Other crowd-rewarding features and live video chat will soon be available.

One key mission of the platform is for it to serve as a launchpad for stars and grassroots talents who can open their own channels on the platform, enabling them to cultivate broader fan bases, generate shared revenues from the sale of virtual goods and, depending on their popularity, have the chance to be a part of Youku Tudou's in-house produced microfilms, web serials, variety shows, and other entertainment, which normally attract millions of views. Since inception, Youku and Tudou have enabled numerous undiscovered actors, musicians, and other talents to gain widespread fame in China. Many have made it to TV stations, including CCTV's famous Chinese New Year Gala.

Cultivating undiscovered talent as well as experimenting with interactive online platforms are a part of Youku Tudou's DNA. In 2009, the Internet television company held a live webcast of a music concert sponsored by Nokia. Later in 2013 and 2014, Youku Tudou live broadcast concerts from Psy and Lincoln Park. Youku Tudou has also been incorporating interactive features, including the sale of virtual goods and voting, into its online content as part of an effort to elevate viewer experience and monetize the gigantic traffic.

"The interactive entertainment platform is an extension of Youku Tudou's ongoing efforts to innovate entertainment with interactive features," said Yang Weidong, President of Tudou. "It also reaffirms our commitment to supporting talents at the grassroots level and to building a sustainable direct-to-consumer revenue source, leveraging our existing community of more than 450 million users."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Fortune Empire Records Is Proud To Announce The Akademia Music Award Winning EP, Recession Proof 2 Diamond By Young Fortune

Award-Winning Texas Singer/Songwriter DeDe To Release Dream Of You Feb. 12, 2016

Runway 27, Left Wins The Akademia Music Award For Best Blues Song

Instrumental Rock Guitarist Mike Dekleva Releases His Debut Four-Song EP, Synergy

The 21st Annual USA Songwriting Competition Kicks Off

KickShark Launches Groundbreaking SoloAmp Personal Sound Column Stage Amplification System At The 2016 NAMM Show

Get Loose "Wiggle"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Japan Government To Tackle Copyright Infringement
» IZotope Wins Multiple NAMM TEC Awards
» Sony Music Entertainment Sign Nigerian Musician Davido To A Worldwide Deal
» MusicDishTV Review: Dangerous Rob MV "WOW"
» Los Angeles Based Radio Station Is Looking For Music Artists To Join The Team
» Peermusic Appoints Carter Armstrong To Senior Vice President Of Film And Television
» Musicbed Makes Songs From Legendary Sun Records Artists Available For Online Licensing For The First Time
» The 21st Annual USA Songwriting Competition Kicks Off
» Singer-Songwriter Junior Wright Releases EP '666'
» Raquel Aurilia Headed To Music City To Perform In Nashville During CRS Week


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» "Up" Wang Li Bao The Night Of Rock And Finance
» Alibaba's Gao Xiaosong To Participate In Keynote Q&A At Midem 2016
» Serve The People! Serve The Rock! China's Post-Cultural Revolution "Yaogun"
» THIS World Music Festival @ Formosa
» BodyMemory New York Launch Reception Flux Factory
» HOT POT - Spicy Little Art Festival
» MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour
» MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory
» MusicDish*China Brings Japan-Bound Canadian Bands To China
» The Jessica Stuart Few China Tour
» Top 10 Industry Podcast
» MusicDish*China And AAW Partner On Canadian Guitarist Lyric Dubee China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.