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Label News (more headlines) 04-22-2014

Runtastic Partners With Universal Music Group To Create Ultimate Music Compilation

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Website: http://www.realwire.com/releases/Runtastic-Partners-With-Universa[...]
Industry Leaders Join Forces to Produce Fitness-Focused Playlist Featuring Top Artists

This week Runtastic - an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness - announced a new partnership with Universal Music Group. The fitness leader and the music powerhouse have teamed up to create a fitness-focused music compilation featuring premium recordings from world-famous artists.

"We strive to bring our users top-quality and added-value in everything we do," said Florian Gschwandtner, CEO and Co-Founder of Runtastic. "Universal Music Group is the number one music content company worldwide, and we are thrilled to provide our users with an experience that only a partnership of this caliber can offer."

Runtastic Music - Running Vol. 1 is the first collaboration released by the two market leaders. Featuring an array of songs from top artists such as Swedish House Mafia, Bastille and more, the songs have been hand-selected by music and fitness experts to offer users the ideal BPM for working out. The compilation is now available for purchase on iTunes, Google Play, Amazon, Musicload, Saturn, 7digital and in other digital music stores.

"We are delighted to be working with Runtastic, the world market leader in the fitness app industry, on this trendsetting collaboration. We both believe firmly that the combination of high-quality, motivating music with a digital, fitness-focused lifestyle can exponentially improve an individual's emotional and physical life experience," said Moritz Trapp, Universal Music General Manager Catalogue Marketing.

Through the advanced music-playing options and Powersong feature available in the just-launched Runtastic 5.0 app, users can listen to Running Vol. 1 while working out to boost motivation, focus, length of activity and calories burned.

"Music has been scientifically-proven to impact exercise time, intensity and overall outcome," said Gschwandtner. "By partnering with the global leader in music, we can now offer our users an unparalleled listening experience to help push them to achieve optimal results."

To celebrate the new partnership and provide users with even more motivation in the coming months, each Running Vol. 1 purchase will also include a 5k Power Mix and 10k Power Mix. Additional music compilations from Runtastic and Universal Music Group will be available to users soon.

The compilation will be available on the following dates, in the following markets:
Australia & New Zealand: Friday, April 18
United Kingdom: Monday, April 21
United States & Canada: Tuesday, April 22
For details on further markets, please contact our spokespeople for details!

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