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Business News (more headlines) 04-26-2014

SFX Entertainment Acquires Perryscope Productions

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SFX Entertainment, Inc., the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, announced today it has acquired Perryscope Productions, LLC, a New York-based full-service licensing and merchandise company, to implement its strategy for all SFX brands and events.

"Bob Sillerman and his senior management team have assembled some of the brightest visionaries and brand builders in live entertainment, resulting in festivals and events that are the new gold standard"

With the acquisition, Perryscope founder and principal Norman Perry and his team will oversee and direct all aspects of SFX's global merchandise operations.

"Norman Perry is a true innovator in merchandising," said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. "He will expand the brand awareness of our many SFX properties and ensure high-quality, cutting-edge merchandise and collectibles will be available at events and wherever EMC fans shop."

Perry has had an extensive career as both a live event promoter and a pioneer in entertainment merchandising, be it at events or through the sale of a wide array of lifestyles products in online and retail stores around the world. Over the years, his clients have included a diverse lineup, including Pink Floyd, Genesis, Tom Petty and the Heartbreakers, The Rolling Stones, AC/DC, The Police and the festival that started it all - Woodstock. Perryscope has also represented theatrical properties, including The Who's Tommy, Spider-Man: Turn Off The Dark and A Night With Janis Joplin, as well as family shows, such as Yo Gabba Gabba! Live!

"Bob Sillerman and his senior management team have assembled some of the brightest visionaries and brand builders in live entertainment, resulting in festivals and events that are the new gold standard," Perry said. "It will be a great experience to transform their ideas and show concepts into wearables, collectibles and memories for EMC fans across the world."


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