MI2N
Music Industry News Network
SUNDAY, JANUARY 25TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 04-26-2014

DDB New York Launches Endangered Song Project For The Smithsonian's National Zoological Park And Conservation Biology Institute

Bookmark and Share
Website: http://www.endangeredsong.si.edu

DDB Worldwide, part of Omnicom Group (NYSE), and The Smithsonian's National Zoological Park and Conservation Biology Institute announced the launch of the Endangered Song Project, an analog-meets-digital awareness campaign that calls upon 400 participants to use their social media strength to spread the message that there are only 400 Sumatran tigers left in the wild.

The National Zoo and DDB's New York office partnered with Atlantic Records indie rock band Portugal. The Man to distribute a previously unreleased song titled "Sumatran Tiger." The song was lathe-cut onto 400 custom polycarbonate records designed to degrade after a certain amount of plays. With no other copies in existence, the 400 participants are tasked with digitizing and sharing the song through their social channels with the hashtag #EndangeredSong. Breeding the song socially will help save it from extinction, thus raising awareness about the critically endangered Sumatran tigers and need for conservation efforts.

Matt Eastwood, Chief Creative Officer of DDB New York, said, "It is our hope that through the Project, the carefully selected participants will be galvanized to share the song along with the frightening statistic for the Sumatran tigers."

The campaign will be supported through a dedicated website, www.endangeredsong.si.edu, which features a real-time update of all the social conversations surrounding the project, more about the initiative and how people can help perpetuate the song.

The list of the 400 participants involved in the Endangered Song Project includes a wide range of music artists, noted bloggers, wildlife conservationists, and other social media influencers who were asked to share the song, spread the message and help ignite change.

"Announcing this initiative on Earth Day is a powerful way to share our on-going commitment to securing a future for not only wild tigers but other endangered species," said Pamela Baker-Masson, Associate Director of Communications at the Smithsonian's National Zoological Park and Conservation Biology Institute. "As scientists explore new and innovative ways to conserve wildlife, so must we partner in new and unexpected ways to build awareness and inspire action. Simply put, our job is to save species and ensure a sustainable future for the world we share with all animals."

John Gourley of Portugal. The Man, commented, "Growing up in Alaska, we were surrounded by wildlife and the beauty of the natural world. We learned that we couldn't take these things for granted. Thus the message of this project was very personal to us as a band, and we jumped at the chance to use our music to spread the urgent message of a species in danger of extinction."

With less than 400 left in the wild, Sumatran tigers are the smallest surviving tiger subspecies. Listed as critically endangered by the International Union for Conservation of Nature, these majestic creatures are found in forests of Borneo and Sumatra. The two major threats to Sumatran tigers are habitat loss and poaching. In addition, deforestation increases the chances of tiger-human conflict. The Smithsonian's National Zoo and Conservation Biology Institute supports conservation efforts, like the Global Tiger Recovery Program, which is working to double the number of wild tigers by 2022. Together with the GTRP, the Smithsonian hosts courses to train people charged with patrolling tiger ranges to monitor for potential conflicts and ultimately help protect tigers.

The National Zoo's Sumatran tigers participate in the Association of Zoos and Aquariums' Species Survival Plan. The SSP makes breeding recommendations for tigers in accredited zoos to preserve their genetic diversity. Those tigers serve as an insurance population for the approximately 400 wild Sumatran tigers. The National Zoo has bolstered the Sumatran tiger population in human care to date with 15 cubs.


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MarilynMusic Welcomes You To A Creative And Fruitful 2015

The Beijing Underground Showcase No1

"An Afternoon Of Artist Development" With Appearances And Panels With GRAMMY®-Winners Colbie Caillat And Toby Gad To Be Held In Anaheim

IQzic Music Discovery And Funding Platform Announces January 26th Launch

Cosmpolitan Country Artist, Rhea Francani, Releases Debut Single "Dizzy" To World Market January 20, 2015

Chinese Singer Ruhan Jia Heads To Paris To Introduce Her Album "Smile"

Hyphenics Presents Transmission In Shanghai, January 30 2015

Hip-Hop/Reggae Music Group BIMB Family Creates New Sub-Genre "Dub 2.0"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Shazam Announces $30 Million Investment At $1 Billion Valuation
» Back To The Future Sounds: Moog Recommences Manufacturing Large Format Modular Synthesizers
» Nettwerk Music Group Acquires Robot Of The Century Music
» Introducing: Uphoric, The Global Festival Television Network
» GIVE ME A BREAK Radio Our Guest Thom Bresh
» PledgeMusic Names Alissa Crevier To Global Head Of Brand
» New Parlor Guitars Website Launched
» MODEST MOUSE SET TO HEADLINE Tampa’s Gasparilla Music Festival 2015
» 10th Anniversary CD Reissue & First Time Vinyl Release Of The Landmark Pink Floyd Tribute Album Back Against The Wall!
» The Doobie Brothers To Receive Music Biz 2015 Chairman’s Award


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Red Bull Music Academy Sessions Kicks Off China Tour
» Red Bull Music Academy Accepting Applications For Paris Academy
» Nasty 8-bit Zombie GUIGUISUISUI Begins 2015 Tour
» Hyphenics Presents Transmission At Shanghai's URVC
» Vintage King Launches "Make Your Mark" Video Series
» Music Therapy May Provide Hope To Alzheimer And Parkinson Sufferers
» Asia Society: Shanghai / New York: Future Histories
» Is Nashville's New "It" City Status Threatening Its Musical Roots?
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.