MI2N
Music Industry News Network
WEDNESDAY, FEBRUARY 10TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 04-29-2014

Imogen Heap Has MOMENTUM, Pushing Music Production Into The Beyond With Her Latest Wearable Technology Project, Mi.Mu

Bookmark and Share
Email: jeff@hummingbirdmedia.com
Website: http://www.hummingbirdmedia.com
Old Lyme, Conn.— April 29, 2014: Earlier this month, audio specialist Sennheiser announced its MOMENTUM campaign, which together with Spotify highlights one hundred unique sound stories from all over the world: stories about creators with MOMENTUM, people who push the world forward with their creative passions. The stories feature artists, innovators and entrepreneurs in the truest sense, and these stories will help inspire others to uncover their own unique MOMENTUM

The story of Imogen Heap is the latest in this series of inspiring stories. Imogen embodies the ideals of the new Sennheiser campaign by stretching the boundaries of traditional performance and by engaging with fans using 'the power of the glove.'

An eclectic and eccentric pioneer in today's music scene, Imogen Heap is considered by some to be the epitome of a 'digital diva.' Her talent spans from songwriting to elaborate live multi-instrumental improvisations that build on her unique voice, classical training and unusual tech-saaviness. View Imogen's MOMENTUM video here, which explains how she employs wearable technology to convey her unique musical expression.

The Mi.Mu glove takes musicians from behind the computer screens, keyboards, and buttons they have become so dependent on, bringing them to center stage. Using the dexterity and mobility of the human body as both an instrument and a music controller, this wearable technology enables artists break down the barriers between musicians and machines, and between performers and audiences. This ultimately shifts the paradigm of how songs can be made and performed in a live setting.

“The Gloves are my dream come true, beautiful wearable-tech garments, that allow me to break the barrier between me: the musician, the creative and elements of my chosen computer software instruments, effects or workstation," she says. "I can now bring those sounds 'out of the box', gesturally, expressively and wirelessly where I've found other external controllers have failed."

Working with a team of scientists, designers and coders for over four years, Imogen recently started a Kickstarter campaign with the objective of making the gloves available to other artists and creators: "This was initially a personal passion project but after various demos and performances with the gloves, tons of people have expressed their desire to get their hands in a pair of their own, so we're making them available to other creatives on our Kickstarter campaign. I hope they liberate many other musicians as they've done for me! It's amazing to be able to sculpt sound out of thin air!”

Imogen's stage performance is equally as innovative when it comes to power consumption and the environment. Recently she started a revolution in concert touring, hosting a 'green' live silent gig whereby all the electricity was generated entirely from renewable sources on site, and all audio pushed through wireless headphones.

Imogen Heap has MOMENTUM and was chosen by Sennheiser to be part of this campaign, which is designed to serve as creative inspiration to others.

What's your MOMENTUM?

As part of the MOMENTUM campaign, Sennheiser is inviting anyone to share their creativity by contributing their own videos on www.sennheiser-momentum.com and by watching the MOMENTUM videos. Visitors can vote for their favorite stories and add their own seven-second MOMENTUM film to a video chain that inspired them, or that shares the same themes or ideas as their own submission. To take part in the MOMENTUM project, videos can be uploaded between April 2, 2014 and July 31, 2014.

Those who inspire the most successful chains, creators of the most successful videos, and people who vote over ten times in a week will be eligible for a weekly prize drawing for a pair of MOMENTUM headphones and a six month subscription to Spotify Premium. As part of the campaign, Sennheiser will also award 'ultimate sound experience' trips to New York, London and Tokyo.

To learn more, watch the films or to submit videos, visit www.sennheiser-momentum.com. Even more MOMENTUM videos can be found on www.youtube.com/sennheisermomentum.


About Imogen Heap:

Imogen Heap is a British singer-songwriter and composer. She is known for her work as part of the musical duo Frou Frou and her four solo albums, which she writes, produces, and mixes. Her hit records, such as signature track ‘Hide & Seek’, have populated movies and TV shows, accompany dance and theatre performances and more recently, Heap is being sampled by a whole new generation of young rappers and producers, including American singer, Jason Derulo.

Now, in demand and at the peak of already 15 years of diversified career experiences, she is enjoying exploring how her ‘musical ecosystem’ can have a positive impact by getting involved in creative projects that think big and outside the box. More information on her the Mi.Mu glove project can be found here: https://www.kickstarter.com/projects/mimu/mimu-glove-for-music.


About Sennheiser:

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at http://www.sennheiserusa.com.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Second Hand Rose Goes Down Under On New Zealand Tour

Tricia Greenwood Announces Free Downloads Of 'Baby, You're My Valentine' & More

Forget Wine & Roses: Celebrate Valentine's Day With Breakup Redemption Single 'Since You’ve Been Gone' From Award-Winning Artist David Keeley

Fortune Empire Records Is Proud To Announce The Akademia Music Award Winning EP, Recession Proof 2 Diamond By Young Fortune

Award-Winning Texas Singer/Songwriter DeDe To Release Dream Of You Feb. 12, 2016

Runway 27, Left Wins The Akademia Music Award For Best Blues Song

Instrumental Rock Guitarist Mike Dekleva Releases His Debut Four-Song EP, Synergy



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Japan Government To Tackle Copyright Infringement
» IZotope Wins Multiple NAMM TEC Awards
» Sony Music Entertainment Sign Nigerian Musician Davido To A Worldwide Deal
» MusicDishTV Review: Dangerous Rob MV "WOW"
» Los Angeles Based Radio Station Is Looking For Music Artists To Join The Team
» Peermusic Appoints Carter Armstrong To Senior Vice President Of Film And Television
» Musicbed Makes Songs From Legendary Sun Records Artists Available For Online Licensing For The First Time
» The 21st Annual USA Songwriting Competition Kicks Off
» Singer-Songwriter Junior Wright Releases EP '666'
» Raquel Aurilia Headed To Music City To Perform In Nashville During CRS Week


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» "Up" Wang Li Bao The Night Of Rock And Finance
» Alibaba's Gao Xiaosong To Participate In Keynote Q&A At Midem 2016
» Serve The People! Serve The Rock! China's Post-Cultural Revolution "Yaogun"
» THIS World Music Festival @ Formosa
» BodyMemory New York Launch Reception Flux Factory
» HOT POT - Spicy Little Art Festival
» MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour
» MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory
» MusicDish*China Brings Japan-Bound Canadian Bands To China
» The Jessica Stuart Few China Tour
» Top 10 Industry Podcast
» MusicDish*China And AAW Partner On Canadian Guitarist Lyric Dubee China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.