MI2N
Music Industry News Network
TUESDAY, AUGUST 22ND
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Career Announcements (more headlines) 05-03-2014

Avid Reinforces Commitment To Innovation And Customer Engagement With Appointment Of Chief Marketing Officer

Bookmark and Share

Avid announced that marketing executive Jennifer Smith has been named senior vice president and chief marketing officer (CMO), based in the company's Burlington, MA headquarters. A key member of Avid's Executive Leadership Team, Smith's appointment underscores Avid's commitment to furthering its industry innovation and close collaboration with customers.

Reporting directly to Avid president and CEO Louis Hernandez, Jr., Smith will be responsible for driving all aspects of Avid's worldwide market presence and growth, including its strategic positioning, go-to-market strategies, and all marketing disciplines within the organization. Her role will be vital in fulfilling the Avid Everywhere vision to help media organizations and content creators connect with their audiences more powerfully and efficiently than ever before through innovative technologies such as the industry-changing Avid MediaCentral Platform. Smith will also oversee Avid's strategic collaboration with customers via the Avid Customer Association.

"Jennifer has a reputation for inspiring creativity, deepening customer relationships, and driving value in global technology organizations," said Hernandez. "We welcome her fresh ideas, strategic thinking, customer focus, and results-oriented approach as Avid continues its journey to help shape the future of the media industry and redefine what our customers can achieve in media creation, distribution, and monetization around the world."

Smith brings fifteen years of senior management experience in technology marketing at major software companies both in the U.S. and internationally. She joins Avid from Progress Software, where she held increasingly senior leadership roles on the marketing team before becoming the company's chief marketing officer and senior vice president, and where she led a very successful re-branding initiative. Before her seven years at Progress, Smith held marketing leadership positions in several different companies in Europe, including Peoplesoft and Microsoft.

"My driving philosophy is to create close alignment among marketing, product and sales teams to bring demonstrated value to our customers and partners," Smith noted. "I am pleased to be joining a team that is so committed to innovation and customer success; and I look forward to being part of delivering on the promise of the Avid Everywhere vision and recapturing the imagination of the industry."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Roger D'arcy Release 'Ordinary Man' As The First Track From His New Album The House Of Heads On August 24

Hybrid Studios Joins Earthquaker Devices Studio Program

A Timeless Voice And A Violin - A Duet Like No Other

Caspar McCloud Releases First Acoustic Worship Album "Pictures Of Jesus"

Missing Link Music Signs Bluegrass Songwriter Of The Year Daryl Mosley

Missing Link Music Signs Jazz Icon Najee

The Village People's Iconic Cowboy Randy Jones Sets Summer On Fire With A Cascade Of Remixes For Single 'Hard Times'



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» GoDigital Media Group Completes 20mm Series B Funding For Cinq Music
» Roland Virtual Sonics & Sony Pictures Post Production Services Collaborate On Development Of RAINLINK™ Virtual Music Application
» Warner Music Group Acquires Selected Songkick Assets
» Reach Records Announces The Launch Of New Video Series The Vault
» Musicians Support CLASSICS Act
» Rani Hancock Named President Of Sire Records
» Viberate Will Enable Musicians To Charge For Their Performances In Cryptocurrencies
» Submissions Open For The Music Producers Guild Awards 2018
» Suburban Symphony Release Debut Single "Stepping Stones" On Hilltown Records
» Missing Link Music Signs Jazz Icon Najee


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» What's Next In Music? Focuses On China
» Because Acquires Majority Of Former London Records Catalogue
» BMG Expands In Canada To Build Its Records Business
» Live Nation Responds To Growing Demand For Electronic Music In Asia With New Business Unit
» Streaming Music Services Help UK Entertainment Double Its Growth Rate
» Paul Rosenberg Named CEO Of Def Jam Recordings
» PPL And PRS For Music Launch Music Recognition Technology Pilot
» Discogs Releases 2017 Mid-Year Marketplace Analysis Nielsen Vs. Discogs - Database Highlights
» MusicDish Review: Kenn Rowell Music Video "It's Good To Be Back"
» Fake Artists And Fake Streams: Fact Or Fiction?
» Legendary Rock Group Journey To Sponsor IndyCar Driver Ryan Norman
» Viberate Enables Musicians To Charge For Their Performances In Cryptocurrencies

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.