MI2N
Music Industry News Network
FRIDAY, JULY 25TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 05-07-2014

Hal Leonard Publishes Music 4.0: A Survival Guide For Making Music In The Internet Age

Bookmark and Share
Website: http://www.halleonardbooks.com
Everything you knew about the music business has changed again!

Montclair, NJ (May 7, 2014) – Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the best-selling Music 3.0, by Bobby Owsinski. With the addition of fresh interviews from several of today’s successful music industry innovators, Owsinski reveals new and proven pathways to success in the modern music world. Music 4.0 is for the musician overwhelmed by the seemingly never-ending options of the fast evolving Internet, and along with some new high- and low-tech tips for inexpensive marketing and promotion, the book answers the following questions, and more:

How are streaming music royalties determined and why is your payout less than you expected?
Why is streaming music considered the savior of the music business by many industry insiders?
How is money being made from YouTube and how you can benefit from its current “Wild West” mentality?
Who are your customers and fans and how can you reach them?
What are the most up-to-date ways of marketing your music in this new world?
Who are the new industry players and why would they want to talk to you?
What's your brand and how do you develop it?
How are Facebook, Twitter, and YouTube best used as marketing tools specifically for your music?
What are the new technologies being introduced that will influence how you sell and market your work?
Included in this new edition is a chapter about the new economics of streaming music, which includes information that simply can’t be found in one place anywhere else. Music 4.0 is an aggregation of concepts about the new music business in the Internet age and the information is organized and presented in a way everyone can understand.

SocMedia_cover

Also available is Owsinski’s Social Media Promotions for Musicians - The Manual for Marketing Yourself, Your Band, and Your Music Online. This book focuses on promoting your work via social networks and how to communicate with your fans and clients in the right way in various channels. The book reveals insider tips and tricks that will help to gain more fans and followers, increase views, and grow ticket and merchandise sales.

About the author
Producer/engineer BOBBY OWSINSKI is one of the best-selling authors in the music recording industry, with 23 books that are now staples in audio recording, music, and music business programs in colleges around the world, including The Music Producer’s Handbook, The Touring Musician’s Handbook, How to Make Your Band Sound Great, and many others. He is also a contributor to Forbes, writing on the new music business. His popular blogs have nearly 5 million visits, and he’s appeared on CNN and ABC News as a music branding and audio expert. More information at bobbyowsinski.blogspot.com and bobbyowsinski.com. He lives in Los Angeles.

For more information, please visit http://www.halleonardbooks.com - Hal Leonard Books - An Imprint of Hal Leonard

Music 4.0
$24.99 (US)
Inventory #HL 00122318
ISBN: 9781480355149 Width: 8.5", length: 11.0"
296 pages

Social Media Promotion for Musicians
$29.95 (US)
Inventory #HL 00126957
ISBN: 9781480387355
Width: 8.5", length: 11.0"
304 pages

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014

MusicDish*China Booking Second China Tour For French Jazz Singer Clotilde Rullaud

Longreef, Friend Movement And Abijack Management Join Forces For Launch Of Powerful "Battle Plan" Single And Video

MISSING LINK MUSIC ON ED SHEERAN'S #1 ALBUM

Chaz DePaolo Live: One Night In IONA

Maybe Mars Presents: The XP Sound Vol.1

CONVICTS TAKE ON CONGRESS

Da Phatfunk Clique Releases More Funk Jazz On The Violin!



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MusicDish*China Launches Song Promotion Service For China
» Stanton SCS.4DJ USB Mixstation With Version 5.0 Software On Display At Summer NAMM 2014
» Big Fuss Records To Continue Helpful Music Artist Program In 2015
» Envivio Powers Transmission Of NRJ HITS France In Ultra HD TV Over Digital Terrestrial Television
» Pandora Internet Radio Hits Two Million Listeners In ANZ In Under Two Years
» Island Records Promotes Eric Wong To Executive Vice President/General Manager, Island Records
» NASTRAQ -- The New Platform For Monetizing Entertainment
» Rotosound Announces String Change Clinics With Bassist Jim Houghton
» New White Mic Music Single "Cheers" Brings The Party To You!
» Ed Roman Receives Two AMG Heritage Awards Nominations


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)
» KANO Premiere At New York Asia Film Fest (Chinese Version)
» Over 90% Of Adults Support The Provision Of Music In Schools
» Why Branding Is More Important Than Ever
» Executive Wach: Tracktion Software Corporation, Liberace Foundation, McNally Smith College Of Music, SPIN, WSOU, Guitar Center
» "Overheard 3" And "Golden Chickensss" Took The Stage At New York Asian Film Festival (Chinese Version)
» Exclusive Interview With Up-&-Coming Beijing Indie Heat Mark
» Aloft Hotels Launches Global Search For Emerging Music Talent
» MusicDish*China Enlists Chinese Music Sites Wa3 And Ximalaya For 'China Life' Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.