MI2N
Music Industry News Network
SUNDAY, JUNE 17TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 05-11-2014

Pandora Introduces Promoted Stations

Bookmark and Share

Pandora, the leading Internet radio service, has announced the beta launch of a new advertising solution Promoted Stations. Promoted Stations are native ad units designed to help advertisers drive Pandora listeners to custom content. Created by Pandora for ten national advertisers, they seamlessly integrate into a listener's station list under "Stations You Might Like." This announcement marks the first time that Pandora has natively integrated an ad product within a listener's station list.

"We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences"

Currently, Promoted Stations are being served to roughly 10 percent of Pandora's 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the "Stations You Might Like" sections of their playlists. This allows listeners browsing for their next listening experience to consider a brand's content alongside existing and other recommended stations.

"We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences," said Lizzie Widhelm, Vice President of Digital Advertising at Pandora. "Promoted Stations make it easier for listeners to explore the unique content we create with brands and give advertisers the opportunity to extend the reach of their content, as well as the time spent with their brand."

Pandora created the Promoted Stations feature after seeing increasing demand for custom content from advertisers. Pandora consults with advertisers to produce content in a variety of ways based on the listening experience brands want to create for their respective audiences. This can entail custom content from an artist or a mix of songs powered by Pandora's Music Genome Project.

Advertisers in the beta launch include: Kleenex Brand, SKECHERS USA Inc., StubHub, Taco Bell,, and Toyota Motor Sales (TMS).

Pandora will continue to grow the number of brands participating in the beta rollout and to test the positioning of promoted stations within the station list. Listener exposure to Promoted Stations will grow throughout the year as Pandora fine-tunes the listener experience. All Promoted Stations will feature the personalized listening and advertising experience that users have when they visit every station on Pandora.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

2018 Summer Additions Come To Hybrid Studios

Plunky's "Love Makes Us Better" Video Is Cosmic Jazz-Funk

Deadline Looms - The 23rd Annual USA Songwriting Competition

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Capitol Studios Launches Online Mixing, Mastering And Vinyl-Cutting Services
» Audionamix Launches Pre-Sale For XTRAX STEMS Windows Version
» Hollywood Heavyweights Launch New Christian Music Label
» RADIO AND TV PERSONALITY GAZ REYNOLDS LAUNCHES NEW VLOG SERIES ON YOU TUBE
» National Indie Radio (WNIR) Is Open For Submissions
» Exactuals Adds Jeff Van Driel And Mark Montgomery To Advisory Board
» Edge Music Network Announces Partnership Agreement & Launch Of "Artist Pages"
» Deadline Looms - The 23rd Annual USA Songwriting Competition
» Japanese Prog Ensemble Yuka & Chronoship Announce The Release Of Their New Album SHIP
» Katie Garibaldi And Anna Haas Team Up Again And Win In IndieFEST Film Awards


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Screen Music Connect To Explore The Music Of Film, Television And Interactive Media
» Fred Casimir To Develop BMG's Global Recordings Business
» 13 Music Label Sold To MTN
» CISAC 2018 Annual Report
» MusicDish Announces A Love Electric 2018 China Tour
» Darcus Beese Named President Of Island Records
» Avant-Garde Label Maybe Noise Launches In Beijing
» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour
» Hollywood Heavyweights Launch New Christian Music Label
» Pop Artist Ava King Releases New Single
» NetEase Cloud Music Sign Distribution Partnership With B2 Music
» Skype And Mixcloud Launch "Connecting..." Podcast Series

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2018 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.