MI2N
Music Industry News Network
WEDNESDAY, JULY 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 05-11-2014

Pandora Introduces Promoted Stations

Bookmark and Share

Pandora, the leading Internet radio service, has announced the beta launch of a new advertising solution – Promoted Stations. Promoted Stations are native ad units designed to help advertisers drive Pandora listeners to custom content. Created by Pandora for ten national advertisers, they seamlessly integrate into a listener's station list under "Stations You Might Like." This announcement marks the first time that Pandora has natively integrated an ad product within a listener's station list.

"We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences"

Currently, Promoted Stations are being served to roughly 10 percent of Pandora's 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the "Stations You Might Like" sections of their playlists. This allows listeners browsing for their next listening experience to consider a brand's content alongside existing and other recommended stations.

"We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences," said Lizzie Widhelm, Vice President of Digital Advertising at Pandora. "Promoted Stations make it easier for listeners to explore the unique content we create with brands and give advertisers the opportunity to extend the reach of their content, as well as the time spent with their brand."

Pandora created the Promoted Stations feature after seeing increasing demand for custom content from advertisers. Pandora consults with advertisers to produce content in a variety of ways based on the listening experience brands want to create for their respective audiences. This can entail custom content from an artist or a mix of songs powered by Pandora's Music Genome Project.

Advertisers in the beta launch include: Kleenex Brand, SKECHERS USA Inc., StubHub, Taco Bell,, and Toyota Motor Sales (TMS).

Pandora will continue to grow the number of brands participating in the beta rollout and to test the positioning of promoted stations within the station list. Listener exposure to Promoted Stations will grow throughout the year as Pandora fine-tunes the listener experience. All Promoted Stations will feature the personalized listening and advertising experience that users have when they visit every station on Pandora.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide

Canadian Artist Hennie Bekker Brings Benefits Of Music Therapy In Latest New Age Album

"Wanna Be Happy?" enjoys Top Spot For 45 Weeks

Grammy Nominated Producer, George Nash Jr., Launches New Music Company To Support Peace And Healing

Return Of The R&B Soul Bands!

Heavy #16 In Hong Kong 4 August 2016

Call-For-Songs For Chinese Valentine's Day (Qixi Festival)



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» FINANCE COMPANY ROOTED IN THE MUSIC INDUSTRY PAVING THE WAY WITH THE RETURN OF “BOWIE BONDS”
» PMC Speakers Launches The Hear More Tour
» Garage Rock Lives With Bongo Boy Records Out Of The Garage Volume Two
» Kangol Expands Content Offering With Video Series And Downloadable Mixtapes On Radio Kangol
» Broadcasters Support Anticipated Government Conclusions In Antitrust Review Of ASCAP And BMI Consent Decrees
» ILS Group Appoints Experienced Music Executive Eric Alper As Director Of Media Relations
» U.S. Justice Department Shuts Shut Down Kickass Torrents, Arrests Principal Operator
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry
» Canadian Artist Hennie Bekker Brings Benefits Of Music Therapy In Latest New Age Album
» YB16 – Yamaha Band Competition 2016


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry
» GUIGUISUISUI Release 'Wu Xing' EP
» Viacom TV Launches New Artist Discovery Platform
» Heavy #16 In Hong Kong 4 August 2016 - Hard Rock & Metal Goodness
» Millennials Turn From Radio To Embrace Streaming
» The Underground Summer Festival In Hong Kong
» Research Finds Audible Differences With High-Resolution Audio
» Morbid Goats Farewell Tour And Digital Album Release
» Alisa Apps Files Lawsuit Against Universal Music Group And John Newman
» MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature
» Andreas Carlsson Becomes Advisor And Investor In Soundtrap
» Adva Mobile Fan Engagement Score (ES)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.