MI2N
Music Industry News Network
TUESDAY, APRIL 28TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 05-11-2014

Pandora Introduces Promoted Stations

Bookmark and Share

Pandora, the leading Internet radio service, has announced the beta launch of a new advertising solution Promoted Stations. Promoted Stations are native ad units designed to help advertisers drive Pandora listeners to custom content. Created by Pandora for ten national advertisers, they seamlessly integrate into a listener's station list under "Stations You Might Like." This announcement marks the first time that Pandora has natively integrated an ad product within a listener's station list.

"We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences"

Currently, Promoted Stations are being served to roughly 10 percent of Pandora's 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the "Stations You Might Like" sections of their playlists. This allows listeners browsing for their next listening experience to consider a brand's content alongside existing and other recommended stations.

"We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences," said Lizzie Widhelm, Vice President of Digital Advertising at Pandora. "Promoted Stations make it easier for listeners to explore the unique content we create with brands and give advertisers the opportunity to extend the reach of their content, as well as the time spent with their brand."

Pandora created the Promoted Stations feature after seeing increasing demand for custom content from advertisers. Pandora consults with advertisers to produce content in a variety of ways based on the listening experience brands want to create for their respective audiences. This can entail custom content from an artist or a mix of songs powered by Pandora's Music Genome Project.

Advertisers in the beta launch include: Kleenex Brand, SKECHERS USA Inc., StubHub, Taco Bell,, and Toyota Motor Sales (TMS).

Pandora will continue to grow the number of brands participating in the beta rollout and to test the positioning of promoted stations within the station list. Listener exposure to Promoted Stations will grow throughout the year as Pandora fine-tunes the listener experience. All Promoted Stations will feature the personalized listening and advertising experience that users have when they visit every station on Pandora.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Let's Rock This Game! Music Marathon Rocks China

Aminita Satori Releases "Where Language Fails" As Intellectual Stoners Rejoice

"Musicians At Play" Foundation Debuts With First Concert - "The Vintage Masters Of Swing" Headlines The Broad Stage In Santa Monica On June 13th

Chinese Rockers Second Hand Rose To Perform Paleo Festival, One Of Europe's Largest Music Events

ArtistMax To Present Three-Day Artist Development Sessions At LAs Legendary Village Studios

Piece Of The Rack: Eventide H3000 Factory Plug-In $150 Off

IQzic Music Discovery Platform Now Open To All

Eventide Announces H9 Max Spring Giveaway



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» IFPI Publishes Digital Music Report 2015
» IConnectivity Releases IConnectAUDIO4+
» UMG And Class Action Attorneys Propose Settlement Agreement On Digital Download Royalties
» CMT Announces Plans To Produce Its First-Ever Music Video For An Artist
» Fair Play Fair Play Act Introduced To Address Musician And Label Compensation
» Outline Names Luca Giaroli Business Development Manager
» Overstock.com Rocks Style With Live Bret Michaels
» The 20th Annual USA Songwriting Competition Accepting Entries
» Through Trials And Tribulations, New York Rock Outfit THE ROYAL GUARD Set To Debut Powerful Sophomore Album
» Canadian Singer/Songwriter Billy Grima Signs With MTS Management Group


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Rock In Rio Teams With Fanstang To Stream Festival In Mainland China And Integrate Chinese Music Into Future Shows
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» ReverbNation And SESAC To Nurture Emerging Artists
» Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.