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Business News (more headlines) 05-12-2014

NQ Mobile's NQ Live And NQ Music Radar To Provide Innovative Music Experience And Audio Search, Discovery And Recognition On HTC One (M8) Harman Kardon Edition, Exclusively From Sprint

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NQ Mobile's NQ Live and NQ Music Radar to Provide Innovative Music Experience and Audio Search, Discovery and Recognition on HTC One (M8) Harman Kardon edition, exclusively from Sprint

NQ Mobile, a leading global provider of mobile Internet services, announced that NQ Live will provide the default music user experience on Sprint's new HTC One (M8) Harman Kardon edition. Sprint also has extended its strategic collaboration with NQ Mobile and selected NQ Music Radar as the music search, discovery and recognition technology for the device. This deal augments the previously announced strategic collaboration between the companies for NQ Live to power Sprint Live, a new content and experience platform for Sprint Android devices.

Under terms of the deal, Sprint will deliver the NQ Live-powered music user experience, called Music Live, along with Music Radar fully integrated with Sprint Music Plus on the HTC One M8 Harman Kardon edition, shipping this month.

NQ Live deepens user engagement, delivering personalized content and functionality directly to the mobile desktop in real time.

Music Live allows Sprint customers to discover new music, read industry news, and purchase or stream their favorite songs. It also features 'live' interactive wallpaper, plus instant music recognition and discovery. Music Live showcases best-in-class music products and services via a live, interactive home screen experience with easily accessible and corresponding full screen overlay.

"NQ Mobile has proved to be a strong technology partner for Sprint as we bring to market new innovative experiences like Music Live," said David Owens, senior vice president-Product Development, Sprint. "As mobile takes over as consumers' primary access point to entertainment and information, we look forward to working with NQ Mobile to design seamless, consistent and enjoyable mobile device experiences."

Launched in October 2013, Music Radar currently services more than 7 million daily unique searches. With advanced audio recognition, including the ability to discover matching audio files from input that is sung or hummed, Music Radar has gained rapid organic user acquisition while attracting high-profile partners.

"Mobile devices are becoming even more essential to our everyday lives, and, as they evolve, so must the experiences they support," said Gavin Kim, president - International and chief commercial officer, NQ Mobile. "The future of mobile isn't about apps as much as it is about interactivity, immersion and effortlessly personalized content delivery. We're elated to be working with Sprint to produce the next generation of mobile experiences."

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