MI2N
Music Industry News Network
FRIDAY, JUNE 23RD
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 05-16-2014

Spanish Broadcasting System Launches Mega 96.3FM In Los Angeles, California

Bookmark and Share

Spanish Broadcasting System, Inc. announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles' Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Formerly, Latino 96.3FM, the new Mega 96.3FM began broadcasting today, supported by imaging from the international superstars, Shakira, Romeo Santos and Enrique Iglesias. Directly targeting the Los Angeles millennial generation, Mega 96.3FM's captivating mix of Spanish-Rhythmic-Pop positions the station as the most innovative and cutting edge format in the marketplace. The music mix will provide an upbeat blend of pop hits, pop ballads and Bachata, and will also feature a tropical feel, giving today's listeners the variety they appreciate. Mega 96.3FM is the country's first Latino general market radio station that appeals to all Hispanics.

Mega 96.3FM becomes the third SBS Radio station to broadcast a market-specific version of the "Mega" brand that has a proven track record of being #1 in New York and Puerto Rico and is recognized as one of the most successful brands in radio broadcasting history. The new Mega 96.3FM station will benefit from a stronger signal, a stronger brand and a stronger format. Mega 96.3FM will leverage SBS' multi-platform assets as well as its vast infrastructure and relationships to create special events, one-of-a-kind national and local promotions, innovative technologies and products by artists such as Shakira, Romeo Santos, Alejandro Fernandez, Enrique Iglesias, Ricky Martin, Prince Royce, Ricardo Arjona, Wisin & Yandel and many more.

"Spanish Broadcasting System has consistently pushed beyond the traditional boundaries of radio to reach millions of Latinos through a premiere combination of broadcast, online and mobile assets, as well as a dynamic and growing live entertainment platform," said Raul Alarcon, President, CEO and Chairman of SBS. "Our strong connections with the top-talent in Latino pop music and our proven promotional and programming expertise has supported our efforts to expand our brands nationally and extend our audience. Wherever Latinos want to access our content, we'll be there with the most innovative formats via broadcast, online and live."

"Radio is both our history and the foundation upon which we will continue to grow our company moving forward," continued Mr. Alarcon. "As we evolve our company, we will continue to serve our increasingly diverse audience and local communities with the best content music, news, emergency information, and public service -- wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else."

"Our extensive research in the Los Angeles market showed a need for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America," stated Jesus Salas, EVP of Programming of SBS Radio. "We are confident Mega 96.3FM will become an instant favorite among the Angelenos."

In addition to its revolutionary music format, Mega 96.3FM will also feature some of the hottest and most dynamic on-air talent in Los Angeles. The talent line-up will be announced in the coming days.

"We are very excited to introduce Mega 96.3FM to Los Angeles," stated Bill Shadorf, VP West Coast Market Manager of SBS. "With this refreshing of the brand and format we will meet the needs of a wide variety of listeners in the nation's largest Hispanic radio market."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

First Acts For ADE LIVE Announced: Hercules & Love Affair, Fatima Yamaha, Anna Of The North, Phlake, Vessels And More

Gospel Blues Singer/Songwriter, Kimberlee M. Leber, Reveals How To 'Fight The Good Fight Of Faith' In Her New Music Video

IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC

Houston-Based Rapper Vile Intentionz And Guitar Instrumentalist Seismic Anamoly Release Their Latest Thought-Provoking Single "Solidz N Stripez"

'Where Is Your Heart?' From Award-Winning Album 'Pop' Released By NYC-Based Young Pals Music

Baserock Launches Immersive Bass-Frequency Backpack

GrooveShine New Album - So Cal Acoustic Funk Reggae & Instrumentals



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Merlin Member Survey 2017
» Baserock Launches Immersive Bass-Frequency Backpack
» Killer Tracks Launches GUM Tapes
» MusicDish Review: Kenn Rowell Music Video "It's Good To Be Back"
» Edison Research: Broadcast Radio Controls More Than Three-Fifths Of Canadian Listening
» China Music Licensing Pioneer Mathew Daniel Moves To NetEase Cloud Music
» IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC
» THE BIRTHPLACE OF COUNTRY MUSIC KICKS OFF A SUMMER OF PERFORMANCES, CAMPS AND WORKSHOPS
» Suzann Christine's New Single "Dope Queen"
» Legendary Musician Proud To Be Named New Animals Asia Ambassador


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing
» ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights
» Supreme Court Rules Unanimously In Favor Of The Slants
» Longtail Music Provides An Alternative To The On-Demand Algorithm
» Magna Entertainment Invests In Rock Icon Label Loud & Proud Records
» Analysis Of Merlin's Revenue Distributions
» Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR
» Vivid Seats Reveals Summer Concert Pricing Preview
» Nick Brodeur Wins Studio Package From ReverbNation
» The Changing Face Of China's Music Market
» China Music Licensing Pioneer Mathew Daniel Moves To NetEase Cloud Music
» MusicDish Music Video Review: "CPR (Start Again)" By Metaract

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.