MI2N
Music Industry News Network
WEDNESDAY, MARCH 4TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 05-16-2014

Spanish Broadcasting System Launches Mega 96.3FM In Los Angeles, California

Bookmark and Share

Spanish Broadcasting System, Inc. announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles' Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Formerly, Latino 96.3FM, the new Mega 96.3FM began broadcasting today, supported by imaging from the international superstars, Shakira, Romeo Santos and Enrique Iglesias. Directly targeting the Los Angeles millennial generation, Mega 96.3FM's captivating mix of Spanish-Rhythmic-Pop positions the station as the most innovative and cutting edge format in the marketplace. The music mix will provide an upbeat blend of pop hits, pop ballads and Bachata, and will also feature a tropical feel, giving today's listeners the variety they appreciate. Mega 96.3FM is the country's first Latino general market radio station that appeals to all Hispanics.

Mega 96.3FM becomes the third SBS Radio station to broadcast a market-specific version of the "Mega" brand that has a proven track record of being #1 in New York and Puerto Rico and is recognized as one of the most successful brands in radio broadcasting history. The new Mega 96.3FM station will benefit from a stronger signal, a stronger brand and a stronger format. Mega 96.3FM will leverage SBS' multi-platform assets – as well as its vast infrastructure and relationships – to create special events, one-of-a-kind national and local promotions, innovative technologies and products by artists such as Shakira, Romeo Santos, Alejandro Fernandez, Enrique Iglesias, Ricky Martin, Prince Royce, Ricardo Arjona, Wisin & Yandel and many more.

"Spanish Broadcasting System has consistently pushed beyond the traditional boundaries of radio to reach millions of Latinos through a premiere combination of broadcast, online and mobile assets, as well as a dynamic and growing live entertainment platform," said Raul Alarcon, President, CEO and Chairman of SBS. "Our strong connections with the top-talent in Latino pop music and our proven promotional and programming expertise has supported our efforts to expand our brands nationally and extend our audience. Wherever Latinos want to access our content, we'll be there with the most innovative formats via broadcast, online and live."

"Radio is both our history and the foundation upon which we will continue to grow our company moving forward," continued Mr. Alarcon. "As we evolve our company, we will continue to serve our increasingly diverse audience and local communities with the best content – music, news, emergency information, and public service -- wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else."

"Our extensive research in the Los Angeles market showed a need for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America," stated Jesus Salas, EVP of Programming of SBS Radio. "We are confident Mega 96.3FM will become an instant favorite among the Angelenos."

In addition to its revolutionary music format, Mega 96.3FM will also feature some of the hottest and most dynamic on-air talent in Los Angeles. The talent line-up will be announced in the coming days.

"We are very excited to introduce Mega 96.3FM to Los Angeles," stated Bill Shadorf, VP West Coast Market Manager of SBS. "With this refreshing of the brand and format we will meet the needs of a wide variety of listeners in the nation's largest Hispanic radio market."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Award-Winning Soprano Andrea Plamondon Releases New EP 'Lady Of The Leaves', A Trilogy Of Arias

MusicDish Review: Marilyn Music Single "Smoke And Mirrors"

Andre Xcellence! & American Commission Release The Official Video For "Game Of Thrones"!

Anouschka Bridges African Pop With Western Songwriting

GRAMMY Gold For Rob Chiarelli

Soundizers Announces The Release Of StereoMonoizer

Free Eventide Looper For All H9 Owners For Limited Time

Robert Kramer Releases "Branded" For Valentines Day



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Kobalt Closes $60 Million In Funding To Scale Its Technology And Services For Songwriters, Artists And Rights Owners Globally
» Sennheiser Brings Transcendent Audio To Public Television For Front And Center Entertainment’s Speakeasy
» Brooklyn-Based Music Incubator Signs Kerchief To Artist Development & Distribution Deal
» MusicDish Review: "Games Of Thrones" Music Video By Andre Xcellence
» The Free Radio Alliance Rejoins The Fight To Oppose The Performance Tax
» ASCAP Promotes John Johnson To SVP, Licensing
» WorldArts Launches As The First-Ever Digital Discovery Platform Connecting Artists With Music Fans And Exclusive Opportunities For Worldwide Exposure
» Berklee Hosts Its 10th Annual SXSW Party: Boston And Beyond On Thursday, March 19
» TheRealDBlake To Release New 2015 "Mixtape & Music Video"
» HAIDUK Entering Studio To Record Follow Up Album To 'Spellbook'


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» GoaProductions Presents 2015 Spirit Tribe Gathering
» Conductor Long Yu Announces The Creation Of A New Music Canon - COMPOSE 20:20
» China Arts Foundation International 2nd Annual Chinese New Year Gala
» Avent Studio: A Touch Of Beijing Art In NYC
» Hampton Hotels Leverages Music And Emotion
» Ebook And Music Downloads Stagnate While Mobile Games And Videos See Strong Growth
» BakerHostetler Files Copyright Infringement Complaints For Freeplay Music Against Multi-Channel Networks
» Tim Lies Releases Chengjsihan Song For Chinese New Year
» CISAC Releases 2015 Global Collections Report
» Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity
» Asian Song Placements On Colectivo Bunka Compilation By MusicDish
» Sanlitun's FUBAR: The Latest Entry In Beijing's Live Music Scene

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.