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Music Events (more headlines) 05-24-2014

Miller Launches Global Search For New Superstar DJ

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The hunt is on for the world's next superstar DJ as Miller Genuine Draft launches Miller SoundClash - a global search for dance music's new heavyweight talent. With shortlisted DJs jetting off to perform at the live final in Las Vegas, the world's greatest party city and the epicentre of the EDM scene, the global winner will go on to perform ahead of one of the world's most famous DJs at Vegas' prestigious Marquee Club.

Hooking up with Mixcloud, the world's leading digital platform for DJs, Miller SoundClash is calling out to DJs in every corner of the globe to submit their best work to be judged by iconic dance music publication DJ Mag Regional and Country finalists will be flown to Las Vegas where they will compete against other shortlisted DJs in the Miller SoundClash live final, an exclusive industry event held at Marquee Dayclub.

The global Miller SoundClash winner will be selected live at the event by industry elite and will win the opportunity of a lifetime going on to perform live in support of one of the world's biggest names in EDM at DJ Mag's 'Top 100 DJs In The World' party at the famous Marquee Club.

For the Miller SoundClash champion, it won't just stop in Las Vegas. Miller Genuine Draft will continue to present world class opportunities to the winner, making them an MGD Global Ambassador, supporting their path to fame and helping provide a platform to launch their DJ career.

Discussing the partnership, Steve Arkley, Miller Genuine Draft's Global Brand Director, said: "Miller Genuine Draft is at the heart of the world's greatest electronic dance music experiences and Miller SoundClash sees us supercharging engagement with emerging talent in the global nightlife scene. We're extremely excited to be giving all DJs across the world the chance to showcase their skills to a global audience. What aspiring DJ wouldn't want to win the chance to light up the nightlife of one of the world's greatest party cities?"

Simon Kelly, Head of Digital Media at DJ Mag said: "We're excited to be joining Mixcloud to unearth the best up and coming DJs from around the globe and support the first ever Miller SoundClash winner. We'll be looking for entries to be dynamic, energetic and original and we're excited to hear what entrants have to offer. As well as their mixing talents, we're also looking for people with star potential who can really get the crowd going and who recognise the importance of connecting with EDM fans."

Miller Genuine Draft is already well-established in the world of electronic dance music, having experienced global success with the annual Miller Music Tour, its ground-breaking partnerships with leading EDM artists such as Sebastian Ingrosso, and its partnership with the DJ Mag Top 100 Clubs 2014. Miller Genuine Draft encapsulates the energy and excitement of the world's greatest cities at night and Miller SoundClash will yet again provide DJs and fans with once-in-a-lifetime experiences into 2015 and beyond.

Mixes can be submitted now at www.mixcloud.com/competitions/millersoundclash/. Entrants with over 100 listens by 31st May will be judged by DJ Mag and the shortlisted DJs going to Vegas will be announced in June.

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