Music Industry News Network
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 05-28-2014

Creating MOMENTUM For Peace: Artist Pedro Reyes Builds Musical Instruments From Weapons

Bookmark and Share
Email: jeff@hummingbirdmedia.com
Website: http://www.hummingbirdmedia.com
Old Lyme, CT, May 28, 2014 – We would all like to see violence give way to peace, and killing to creation. Mexican sculptor Pedro Reyes wants to show the world that this is possible by transforming confiscated weapons into musical instruments. A new short film from Sennheiser explores the incredible art of Pedro Reyes as part of the audio specialist’s MOMENTUM project, which seeks to showcase the life and work of some of the world’s most inspirational people, sharing their projects and unique achievements in the world of sound.

For Sennheiser, Pedro Reyes embodies the spirit of MOMENTUM. With his unique artistic vision and passion, he is realising the dream of turning violence into peace. His work takes thousands of guns – the embodiment of violence – and turns them into the essence of peace, participation and unity. These guns, many of which have been fired in anger, are now fully functioning musical instruments.

The short film ‘Disarm’, named after Reyes’ current exhibition, is one of many inspiring sound stories presented by Sennheiser together with Spotify through the ‘What’s your MOMENTUM?’ social video project. It explores Pedro Reyes’s work creating fully functioning musical instruments from the same weapons that caused so much destruction through Mexico’s years of drug violence. Reyes’ ‘Disarm’ is an exhibition of works that include guitars, saxophones, drums and even a full-sized marimba that replaces wooden keys with sections of gun barrels, painstakingly sawn down to create the perfect notes in the musical scale.

“A musical instrument is something that constantly generates life, when you play, everyone who listens will connect to the music and to one another. The ‘Disarm’ project took an object made for killing and transformed it into an instrument for creativity,” explained Pedro Reyes. “Weapons produce fear in the world and music is precisely the opposite, it’s truthful. I would like to see artists all over the world transforming weapons into musical instruments. I believe in the power of art to produce change.”

The MOMENTUM film about Pedro Reyes also explores a recurrent theme in Pedro Reyes’s career – ideas of renewal, rebirth and sustainability. As well as instruments that can themselves be used to compose and perform music – offering endless possibilities for creativity – Reyes’ previous projects have seen guns reformed into shovels to plant trees.

“This spirit of creativity, inspiration and determination makes Pedro Reyes the embodiment of what Sennheiser seeks to explore and celebrate through the ‘What’s your MOMENTUM?’ project”, said Anaseth Martínez, Marketing Manager at Sennheiser Mexico. The social video project from Sennheiser together with Spotify presents 100 inspirational ‘sound stories’ of trend-setting individuals – musicians, artists, and inventors from around the world – that all share a connection to sound.

The films focus on their unique, uncompromising commitment to innovation, and the way in which each individual embodies a spirit of MOMENTUM, or the drive to stay one step ahead of the crowd. However, presenting the sound stories is just the start – the project also invites viewers to create their own user-generated responses to the sound stories that show their own inspirational stories and interpretation of MOMENTUM.

“Pedro Reyes wants others to be able to take the instruments he has made and in turn create their own art, inspiring other artists to take his ideas forward to build a movement. Similarly, a core part of ‘What’s your MOMENTUM?’ is inspiring others and encouraging them to take an idea and play it forward. We are seeking to build ‘video chains’ – where users can connect their videos to other stories that share the same themes or ideas,” explains Uwe Cremering.

Viewing the sound stories and uploading videos is possible via the campaign microsite at www.sennheiser-momentum.com. Participants can win music-themed city break experiences, MOMENTUM headphones and six-month Spotify Premium subscriptions.

About Sennheiser:

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at http://www.sennheiserusa.com.

Bookmark and Share

back | top

MusicDish Advertising Network

Mi2N Music PR

Celebrate Music For Women's History Month With Taking Back Eden

Award-Winning Soprano Andrea Plamondon Releases New EP 'Lady Of The Leaves', A Trilogy Of Arias

MusicDish Review: Marilyn Music Single "Smoke And Mirrors"

Andre Xcellence! & American Commission Release The Official Video For "Game Of Thrones"!

Anouschka Bridges African Pop With Western Songwriting

GRAMMY Gold For Rob Chiarelli

Soundizers Announces The Release Of StereoMonoizer

Free Eventide Looper For All H9 Owners For Limited Time

MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
» Kobalt Closes $60 Million In Funding To Scale Its Technology And Services For Songwriters, Artists And Rights Owners Globally
» Sennheiser Brings Transcendent Audio To Public Television For Front And Center Entertainment’s Speakeasy
» Brooklyn-Based Music Incubator Signs Kerchief To Artist Development & Distribution Deal
» MusicDish Review: "Games Of Thrones" Music Video By Andre Xcellence
» The Free Radio Alliance Rejoins The Fight To Oppose The Performance Tax
» ASCAP Promotes John Johnson To SVP, Licensing
» WorldArts Launches As The First-Ever Digital Discovery Platform Connecting Artists With Music Fans And Exclusive Opportunities For Worldwide Exposure
» Berklee Hosts Its 10th Annual SXSW Party: Boston And Beyond On Thursday, March 19
» TheRealDBlake To Release New 2015 "Mixtape & Music Video"
» HAIDUK Entering Studio To Record Follow Up Album To 'Spellbook'

Get your music news covered...
Have your press release written
by the pros at Mi2N

» GoaProductions Presents 2015 Spirit Tribe Gathering
» Conductor Long Yu Announces The Creation Of A New Music Canon - COMPOSE 20:20
» China Arts Foundation International 2nd Annual Chinese New Year Gala
» Avent Studio: A Touch Of Beijing Art In NYC
» Hampton Hotels Leverages Music And Emotion
» Ebook And Music Downloads Stagnate While Mobile Games And Videos See Strong Growth
» BakerHostetler Files Copyright Infringement Complaints For Freeplay Music Against Multi-Channel Networks
» Tim Lies Releases Chengjsihan Song For Chinese New Year
» CISAC Releases 2015 Global Collections Report
» Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity
» Asian Song Placements On Colectivo Bunka Compilation By MusicDish
» Sanlitun's FUBAR: The Latest Entry In Beijing's Live Music Scene

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.