MI2N
Music Industry News Network
TUESDAY, JULY 22ND
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 05-31-2014

Corona Launches Global Partnership With SFX

Bookmark and Share

SFX Entertainment, Inc. and Anheuser-Busch InBev announced Corona SunSets, a new music experience bringing together top DJs and rising stars in celebration of the world's beaches.

"We're thrilled to be launching Corona SunSets, an integrated global campaign bringing together our love for the beach, great music, and a commitment to restoring and protecting beaches all around the world."

The beach is a part of Corona's DNA. Corona SunSets Festivals - created in partnership with FX1, SFX's in-house marketing agency - will reinforce and build upon Corona's long-standing association with the beach around the world.

Kicking off yesterday at the International Music Summit in Ibiza, Corona SunSets Festivals will travel to the beaches of Europe, Mexico, and Canada. The world's top DJs will join Corona on the world's most beautiful beaches, creating the Sound of the Beach at the crossroads of Balearic beat and deep house.

In partnership with Beatport, Corona will also invite rising DJs from worldwide markets outside the U.S. to co-create and shape the soundtrack that defines the future Sound of the Beach. The DJ career of one's dreams waits at www.coronasunsets.com.

Corona and SFX will also work together to restore the pristine nature of beaches around the world and to protect them for future generations. Through a partnership with Blue Flag, a leading environmental NGO, Corona Save The Beach will catalyze communities to advocacy and action. With every beach adopted and restored, the shared effort of those involved will be recognized through access to Corona SunSets Festivals.

Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment, said, "Partnering with a brand with so much soul was a perfect opportunity for our in-house agency FX1. Once we understood the strategic opportunity, we worked with our teams in Amsterdam and New York, specifically the Nachtlab agency and Fame House social media team, to collaborate on finding a fully integrated solution for Corona. We're pleased to be working with the Corona team on this tremendous programme, and we look forward to bringing the sound of the beach to music fans around the world."

Miguel Patricio, Chief Marketing Officer, AB InBev, said: "We're thrilled to be launching Corona SunSets, an integrated global campaign bringing together our love for the beach, great music, and a commitment to restoring and protecting beaches all around the world."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014

MusicDish*China Booking Second China Tour For French Jazz Singer Clotilde Rullaud

Longreef, Friend Movement And Abijack Management Join Forces For Launch Of Powerful "Battle Plan" Single And Video

MISSING LINK MUSIC ON ED SHEERAN'S #1 ALBUM

Chaz DePaolo Live: One Night In IONA

Maybe Mars Presents: The XP Sound Vol.1

CONVICTS TAKE ON CONGRESS

Da Phatfunk Clique Releases More Funk Jazz On The Violin!



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MusicDish*China Launches Song Promotion Service For China
» Stanton SCS.4DJ USB Mixstation With Version 5.0 Software On Display At Summer NAMM 2014
» Big Fuss Records To Continue Helpful Music Artist Program In 2015
» Envivio Powers Transmission Of NRJ HITS France In Ultra HD TV Over Digital Terrestrial Television
» Pandora Internet Radio Hits Two Million Listeners In ANZ In Under Two Years
» Island Records Promotes Eric Wong To Executive Vice President/General Manager, Island Records
» NASTRAQ -- The New Platform For Monetizing Entertainment
» Rotosound Announces String Change Clinics With Bassist Jim Houghton
» New White Mic Music Single "Cheers" Brings The Party To You!
» Ed Roman Receives Two AMG Heritage Awards Nominations


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)
» KANO Premiere At New York Asia Film Fest (Chinese Version)
» Over 90% Of Adults Support The Provision Of Music In Schools
» Why Branding Is More Important Than Ever
» Executive Wach: Tracktion Software Corporation, Liberace Foundation, McNally Smith College Of Music, SPIN, WSOU, Guitar Center
» "Overheard 3" And "Golden Chickensss" Took The Stage At New York Asian Film Festival (Chinese Version)
» Exclusive Interview With Up-&-Coming Beijing Indie Heat Mark
» Aloft Hotels Launches Global Search For Emerging Music Talent
» MusicDish*China Enlists Chinese Music Sites Wa3 And Ximalaya For 'China Life' Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.