MI2N
Music Industry News Network
WEDNESDAY, AUGUST 31ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 05-31-2014

Live Music And Theater Fans Turn To Mobile Devices To Guide Performance-Going Experiences From Ticketing To Post-Show

Bookmark and Share

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released results from "Raising the Curtain on Mobile," an in-depth study that shows that 89 percent of live entertainment seekers conducted mobile activities in direct relation to performances they have attended in the last six months. Further underscoring how mobile plays a critical role in helping concert promoters, theater producers and other performance marketers reach target audiences, the research demonstrates that these mobile activities occur at all stages throughout the live performance-going process - including pre-show planning and post-show activities.

"There is no question that mobile has become a central part of live entertainment events," said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. "Whether learning about the next big rock concert to hit town or planning a trip to see the hottest show on Broadway, consumers who adore live performances are turning to mobile devices as part of the entertainment experience - signaling that marketers and agencies need to include mobile in their media strategy, if they want to successfully reach prospective ticket buyers."

Key takeaways include:

* Mobile rivals TV as the preferred media channel for getting information on live performances (60% mobile vs. 53% TV)
* 41 percent purchase concert and show tickets directly through mobile devices
* Over three quarters (78%) use mobile to help plan trips to shows
* 22 percent "check in" at a live performance via social apps
* Nearly a third (31%) use mobile to make plans for before or after a show

"The mobile as a medium offers brands the benefit of conducting hyper targeted, native ad campaigns that are personal, location and context-aware in addition to eliciting immediate responses," said Atul Satija, Vice President, Revenue and Operations, InMobi. "This study demonstrates why live-performance marketers should be investing in mobile advertising more than any other medium."

The research also spotlights the importance of cross-screen strategies among marketers trying to reach live music and theater aficionados, with 90 percent of this coveted group turning to mobile for more information after seeing or hearing an ad elsewhere. And when it comes to viewing mobile ads about upcoming concerts or other shows, live performance-goers prefer ads that:

* Showcase video, sound and photos (40%)
* Feature performance dates and information (40%)
* Offer special deals or promotions (34%)
* Feature favorite stars and performers (33%)

"Clearly, the mobile experience at live performances has gone well beyond waving around a mobile screen with the image of a fired up lighter," said Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB. "With live entertainment seekers leveraging mobile throughout all the phases of going to a show, marketers should pay keen attention to the insights offered in this research. Investing in mobile could be the difference between a full house and a flop."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

"Your Desert My Mind" Is The Latest Album From Punk Rockers The Mutants Released By Killer Tracks

Are The PondHawks Chicago's Best Kept Music Secret?

Back To The Roots EP 12"LP

Independent Artist Holds Top 10 Billboard Position At #8

Trump Helps Artist Finish Album

Summer In The City Gets A Little Hotter With Uptempo Pop Romp 'L.A. Nights' From Indie Singer/Songwriter/Producer Ayhan Sahin

MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"
» CES 2017 Music Contest: Open Call For All Musicians And Artists
» Victory Records Releases Statement On A Day To Remember Court Case
» Digital Domain Jointly Produces Chris Lee's First VR Music Video With Whaley VR And VS MEDIA
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Qixi Festival (Chinese Valentine's Day) Playlist
» MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.