MI2N
Music Industry News Network
FRIDAY, APRIL 29TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 05-31-2014

Live Music And Theater Fans Turn To Mobile Devices To Guide Performance-Going Experiences From Ticketing To Post-Show

Bookmark and Share

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released results from "Raising the Curtain on Mobile," an in-depth study that shows that 89 percent of live entertainment seekers conducted mobile activities in direct relation to performances they have attended in the last six months. Further underscoring how mobile plays a critical role in helping concert promoters, theater producers and other performance marketers reach target audiences, the research demonstrates that these mobile activities occur at all stages throughout the live performance-going process - including pre-show planning and post-show activities.

"There is no question that mobile has become a central part of live entertainment events," said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. "Whether learning about the next big rock concert to hit town or planning a trip to see the hottest show on Broadway, consumers who adore live performances are turning to mobile devices as part of the entertainment experience - signaling that marketers and agencies need to include mobile in their media strategy, if they want to successfully reach prospective ticket buyers."

Key takeaways include:

* Mobile rivals TV as the preferred media channel for getting information on live performances (60% mobile vs. 53% TV)
* 41 percent purchase concert and show tickets directly through mobile devices
* Over three quarters (78%) use mobile to help plan trips to shows
* 22 percent "check in" at a live performance via social apps
* Nearly a third (31%) use mobile to make plans for before or after a show

"The mobile as a medium offers brands the benefit of conducting hyper targeted, native ad campaigns that are personal, location and context-aware in addition to eliciting immediate responses," said Atul Satija, Vice President, Revenue and Operations, InMobi. "This study demonstrates why live-performance marketers should be investing in mobile advertising more than any other medium."

The research also spotlights the importance of cross-screen strategies among marketers trying to reach live music and theater aficionados, with 90 percent of this coveted group turning to mobile for more information after seeing or hearing an ad elsewhere. And when it comes to viewing mobile ads about upcoming concerts or other shows, live performance-goers prefer ads that:

* Showcase video, sound and photos (40%)
* Feature performance dates and information (40%)
* Offer special deals or promotions (34%)
* Feature favorite stars and performers (33%)

"Clearly, the mobile experience at live performances has gone well beyond waving around a mobile screen with the image of a fired up lighter," said Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB. "With live entertainment seekers leveraging mobile throughout all the phases of going to a show, marketers should pay keen attention to the insights offered in this research. Investing in mobile could be the difference between a full house and a flop."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

New Album "Believe In His Promises" The Mighty Men Of Faith

Award Winning Guitarist Actor Releases New CD

Zen2u Releases Album "Echoes Of Industry"

Gathering Time Sweeps March Folk Radio Chart

NYC-Based Producer & Songwriter Ayhan Sahin Releases Fourth Single 'Love Everybody' From Award-Winning Album 'Pop'

MusicDish*China @ MEF Connects China

The Blue Danes Release Highly Anticipated Debut Album "Invisible And Untouchable"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Universal Audio And Fender Musical Instruments Announce Development Partnership
» Emerald City Glistens Like A Gem With Beautiful New Studio By Carl Tatz Design
» Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show In Downtown Los Angeles
» Utor Goes Global With Snapchat
» FULLEE LOVE’S SINGLE "SURFBOARD CALI" CONTINUES ITS MOMENTUM WITH 105 RADIO ADDS, 58 IN ROTATION, WHILE CONTINUING ITS STEADY PACE
» Dominic Pandiscia Appointed CEO Of PledgeMusic As The Leading Artist-to-Fan Platform Embraces Growth And Expansion
» Bandzoogle Releases Powerful Theme Design Customization Tools
» TAMC - The Asia Music Conference
» Ep 'Undeniable' On Target For Hot Summer Drop
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China @ GMIC Beijing 2016
» Venues Refuse To Pay Songwriters While Profiting From Their Music
» Streaming Is More Than A Wave, It's Now The Sea In Which The Music Business Swims
» Beijing-based Alpine Decline Release "Life's A Gasp" On Maybe Mars Records
» GigCave Reaches Milestones Of 10,000 EPKs And 35,000 Artists
» MusicDish*China Premieres Rainbow Chan's Music Video "Nest"
» Tourism Promotions Board Philippines Partners MTV To Bring Back The Award-Winning MTV Music Evolution Manila
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills
» Girls With Guitars #8
» Abigail Washburn: The China Update
» Submissions Now Open For The 2016 She Rocks Summer NAMM Showcase In Nashville
» TAMC - The Asia Music Conference

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.