MI2N
Music Industry News Network
MONDAY, MAY 25TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Career Announcements (more headlines) 05-31-2014

The Edge And Bono Join The Board Of Fender Musical Instruments Corporation

Bookmark and Share

The Edge and Bono, two pioneers of rock music, have joined Fender Musical Instruments Corporation's board of directors.

The Edge and Bono, best known as the guitarist and lead singer for the seminal band U2, bring a unique blend of experience in music, entertainment, business and advocacy to the 68-year-old music company. As members of the board, they will carry on the tradition of Fender as a creator of iconic musical instruments and will guide the company as it pursues new strategies to grow through increased engagement with fans.

"By adding The Edge and Bono to the board of Fender, we are taking an important step toward building a company that is able to meet its potential as a business and a brand," said Bill McGlashan, Fender co-chairman. "The music world is changing and Fender is undergoing a transformation into a better music company."

"While the company's strength is rooted in its history as a maker of authentic, iconic musical instruments, Fender is also a music company. The Edge's track record as a guitarist and an innovator of unique sounds through his use of technology makes him an ideal partner to grow Fender's brand," said Mark Fukunaga, Fender co-chairman. "Bono is a visionary in the music world who also has business acumen and creativity that will help Fender thrive."

"This is something of a kid in a candy store situation for me. I've been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I'm most interested in working with the Fender design team on some new ideas," said The Edge.

Bono added, "Wherever you go in the world Fender is a standard bearer, not just for excellence in technology and craft, but for the influence of American culture. This made-in-USA company has at its heart innovation...the iconoclasm of Jimi Hendrix, the subtle sweet murmurings of Bill Frisell, as well as the most roadworthy loudspeaker on earth. When a festivalgoer wears a Fender t-shirt, they are saying a lot about themselves. They love music; they're independent-spirited, they're proud of this truly American company, a nexus of technology and culture which, in the end, can't be copied no matter how hard the giants try. I'm excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft."

As founding members of the band U2, The Edge and Bono are leaders in rock music. Over five decades, the band has established itself as one of the best-selling music artists of all time with albums such as War, The Unforgettable Fire, The Joshua Tree and Achtung Baby. In addition to U2, both men have followed their passions. The Edge launched Music Rising, a foundation created to revive the music scene in New Orleans after the destruction of Hurricane Katrina. Bono is a well-known activist in the fight against extreme poverty and preventable disease, co-founding The ONE Campaign and (RED). By joining the board of Fender, The Edge and Bono are carrying on the tradition of U2 working with the company. In 2011, bassist Adam Clayton collaborated with the company to build a Fender Custom Shop Limited Edition Signature Precision Bass guitar.

The Edge and Bono joining the board of Fender is the most recent development in the company's revitalization and transformation. In April, the company announced Bob Roback as president and named him to the board of directors. Roback was most recently the Chief Executive Officer of Dashbox and is overseeing the development of Fender's digital strategy to engage directly with musicians and music fans.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Dyne Side Is Officially The First Winner Of The Muzicol Revolution

Heavy Russia: Young Metal Act "Gravity Rain" Announce Crowdfunder For "Artifacts Of Balance"

Are You A Professional Musician Or Talented Composer? Help Xhail Find You

Vocalist/Songwriter Halie Loren Explores Transformation And Self-Realization On Soulful Release, Butterfly Blue - Available June 9 Via Justin Time Records

Eurovision Contestant Tamar Kaprelian Releases New Single "Yours To Keep" On EP Through Killer Tracks' Artists Series

Chinese Rockers Second Hand Rose "Crossing Boundaries" World Tour

Deadline Looms For 20th Annual USA Songwriting Competition



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MMF Canada Announce New Travel Bursary For Ontario Managers
» Rocktron Introduces New Hush Product
» BLACHAWK RECORDS TO RELEASE NEW COMPILATION CD “THE MOVEMENT” THIS SUMMER!
» Barefoot Launches "Masters Of The Craft" Video Series
» Rdio Launches "Rdio Select"
» ASCAP Appoints Clara Kim As EVP And General Counsel
» Are You A Professional Musician Or Talented Composer? Help Xhail Find You
» Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» POPULAR CCM GROUP THE KATINAS RELEASES NEW SINGLE
» NY Artist JES Debuts ThingLink Interactive Video With ITunes Store Inside Facebook Timeline


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» Second Hand Rose "Crossing Boundaries" World Tour
» CMW Live Touring Summit: Interview With Elliott Lefko
» Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding
» Founder Of Beijing Oi! Punk And MiSanDao Front Man Passes Away
» The New Wave Of Chinese Contemporary Art: Identity, Irreverence And Forward-Looking
» Tommy Hilfiger New Store Opening In Beijing, China
» Stones Fans Rejoice - 2015 Tour Dates Announced
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.