MI2N
Music Industry News Network
FRIDAY, DECEMBER 19TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Career Announcements (more headlines) 05-31-2014

The Edge And Bono Join The Board Of Fender Musical Instruments Corporation

Bookmark and Share

The Edge and Bono, two pioneers of rock music, have joined Fender Musical Instruments Corporation's board of directors.

The Edge and Bono, best known as the guitarist and lead singer for the seminal band U2, bring a unique blend of experience in music, entertainment, business and advocacy to the 68-year-old music company. As members of the board, they will carry on the tradition of Fender as a creator of iconic musical instruments and will guide the company as it pursues new strategies to grow through increased engagement with fans.

"By adding The Edge and Bono to the board of Fender, we are taking an important step toward building a company that is able to meet its potential as a business and a brand," said Bill McGlashan, Fender co-chairman. "The music world is changing and Fender is undergoing a transformation into a better music company."

"While the company's strength is rooted in its history as a maker of authentic, iconic musical instruments, Fender is also a music company. The Edge's track record as a guitarist and an innovator of unique sounds through his use of technology makes him an ideal partner to grow Fender's brand," said Mark Fukunaga, Fender co-chairman. "Bono is a visionary in the music world who also has business acumen and creativity that will help Fender thrive."

"This is something of a kid in a candy store situation for me. I've been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I'm most interested in working with the Fender design team on some new ideas," said The Edge.

Bono added, "Wherever you go in the world Fender is a standard bearer, not just for excellence in technology and craft, but for the influence of American culture. This made-in-USA company has at its heart innovation...the iconoclasm of Jimi Hendrix, the subtle sweet murmurings of Bill Frisell, as well as the most roadworthy loudspeaker on earth. When a festivalgoer wears a Fender t-shirt, they are saying a lot about themselves. They love music; they're independent-spirited, they're proud of this truly American company, a nexus of technology and culture which, in the end, can't be copied no matter how hard the giants try. I'm excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft."

As founding members of the band U2, The Edge and Bono are leaders in rock music. Over five decades, the band has established itself as one of the best-selling music artists of all time with albums such as War, The Unforgettable Fire, The Joshua Tree and Achtung Baby. In addition to U2, both men have followed their passions. The Edge launched Music Rising, a foundation created to revive the music scene in New Orleans after the destruction of Hurricane Katrina. Bono is a well-known activist in the fight against extreme poverty and preventable disease, co-founding The ONE Campaign and (RED). By joining the board of Fender, The Edge and Bono are carrying on the tradition of U2 working with the company. In 2011, bassist Adam Clayton collaborated with the company to build a Fender Custom Shop Limited Edition Signature Precision Bass guitar.

The Edge and Bono joining the board of Fender is the most recent development in the company's revitalization and transformation. In April, the company announced Bob Roback as president and named him to the board of directors. Roback was most recently the Chief Executive Officer of Dashbox and is overseeing the development of Fender's digital strategy to engage directly with musicians and music fans.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Darrell Cole's "Swahili" Fights Negative African Stereotypes

The Inspiration Behind The Versions Of "Santa Baby" Remakes... Hint, Never Marilyn Monroe!

China Arts Foundation International 2015 New Year's Concert

EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER

The New Black 7 Release "God Willin' And The Creek Don't Rise" EP

Indie Act Automatik Eden Garner Rave Reviews For Both EP And Video With Their New Release "Gold To Straw"

Luna Sopor Releases Second Album - Cobalt - Rock

EVENTIDE ANNOUNCES H9 MAX



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Ole Receives Indie Publisher Of The Year Award From AIMP
» EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER
» [PIAS] Agrees Deal With Ipecac Recordings
» Award-Winning Documentary Film Featuring Top Drum And Bugle Corps Presents Unique Fundraising Opportunity
» Discover Underground Music On Skunk Radio Live
» ASCAP CEO John LoFrumento Announces Retirement
» Digital Musical Holiday Cards Are All The Rage, And Live365 Has The Solution
» China Arts Foundation International 2015 New Year's Concert
» MATCHSTICKMEN STAND UP TO BULLYING WITH CHARITY SINGLE
» John Fogerty Statement About Current Lawsuit


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success
» Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» Spotify Overtakes ITunes In Europe For Kobalt
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched In Beijing
» CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age
» The Modern Musical Magi Of Beijing
» World's Most Influential Electronic Music Figureheads Head To Asia

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.