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Tech News (more headlines) 06-03-2014

Record Factory Powers Up With SSL AWS Hybrid Console/Controller

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Website: http://www.solidstatelogic.com/

“The AWS was the only console that could meet our expectations”

SEOUL, SOUTH KOREA – Record Factory Music Academy, a state-of-the-art music production education facility in downtown Seoul, South Korea, is delivering real-world experience to students with the addition of a Solid State Logic AWS 924 Hybrid Console/Controller to its newly built studios. The AWS 924 is the centrepiece of Record Factory’s studios and an essential component of its comprehensive curriculum, providing students with a hands-on education using the industry’s leading creative tools.

More than 1,000 students have gained a unique and innovative education since Record Factory Music Academy was established. Through hands-on workshops covering everything from MIDI production to in-studio engineering and music video creation, Record Factory is gaining a reputation for its advanced programs and knowledgeable faculty. The academy recently opened one of the largest private music production facilities in South Korea, near the renowned Seoul Arts Center. The new studio, says Mr. Jong Hee Park, Record Factory CEO, had to provide the most contemporary, cutting-edge methods of music production, coinciding with the calibre of the school’s courses. With that in mind, the AWS was the only choice for the academy’s audio console.

“We considered a number of other consoles to equip Record Factory’s studios,” says Mr. Park. “But the AWS was the only one that could meet our expectations. Our mission is to give students real-world experience in a rapidly changing music scene, so we needed to build a very modern and innovative studio. The AWS is perfect for our studio because of its hybrid design that excels in both analogue and digital-based production. It’s like having both an analogue console and a very well made DAW controller together. It allows our students to concentrate on the sound, rather than struggling with a mouse and keyboard.

“The console’s small footprint allowed two additional isolation booths to be added in the control room,” continues Mr. Park. “Our instructors and students are amazed by its clever ergonomic design, flexibility and, of course, signature sound, which is absolutely amazing. We especially love the high-input headroom and pristine signal path. The AWS definitely has the warmth and musical harmonic character that we expect from a highly respected analogue console.”

According to Mr. Park, the AWS’s sonic excellence was immediately apparent to the engineers when they routed previously recorded audio through the console. “The difference was obvious,” he explains. “We actually decided to remix some of our in-the-box mixes because we love the extra sparkle that we could only get from the AWS. The clarity was so great, it felt like we had removed curtains between the mix engineer and the speakers.”

For more information on Record Factory, visit www.recordfactory.co.kr and www.facebook.com/recordfac.

Solid State Logic is the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for music, broadcast, live and post production professionals. For more information about our award-winning products, please visit: www.solidstatelogic.com.

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