MI2N
Music Industry News Network
WEDNESDAY, APRIL 25TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 06-07-2014

T-Mobile Extends Relationship With SFX Entertainment

Bookmark and Share

SFX Entertainment, Inc. and T-Mobile US, Inc. announced an extension of their marketing alignment with an 18-month program focused on building a deep cultural connection with the millennial audience through investments in festivals, media and custom events.

"Working with SFX, we're building new ways to reach customers and take on music in our typical bold Un-carrier style."

The new deal builds on the recently announced partnership that SFX and T-Mobile have created with SYCO Entertainment to produce Ultimate DJ, a pioneering television show revolving around the booming electronic music culture and showcasing and cultivating fresh new EMC DJ/producer talent and creative event production skills.

"Electronic Music is really the soundtrack of the technology revolution, and T-Mobile understands that better than anyone in their category," said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. "Building on the revolution they have created with their Un-Carrier movement, this program helps T-Mobile connect more deeply with their audience in a way that is authentic and lasting."

As part of the new marketing program, T-Mobile will become the exclusive mobile partner to SFX in the USA. The mobile company, renowned for it's revolutionary Un-Carrier marketing campaign, will partner in 2014/15 with leading SFX festivals TomorrowWorld, Electric Zoo and in 2015 will add the newly established Mysteryland which takes place on the original Woodstock grounds in New York.

"Electronic music is white hot right now, and T-Mobile customers are using their Un-carrier freedom to stream their tunes from anywhere on our lightning-fast network," said John Legere, CEO T-Mobile. "Working with SFX, we're building new ways to reach customers and take on music in our typical bold Un-carrier style."

Further, T-Mobile will partner across SFX integrated media assets as well as partnering with Beatport on its upcoming Beatport Evolution Radio Show, which is a partnership with Clear Channel.

SFX and T-Mobile will also partner to create original event concepts within the electronic music category.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian

Richie Sambora Returns To Ovation Guitars With Signature Double Neck Guitar Benefitting Youth Music Charity

FLOW Announce The Arrival Tour And IMA / ZMR Award Nominations

Joseph L Young Returns To His First Love, The Saxophone, In "Every Moment" Releasing March 30



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Spotify Makes Motion To Restrict Communication Between Wixen Music Publishing, Inc., Its Clients, And Their Attorneys
» Say Hello To Volareo: A Streaming Speaker That Pays Musicians When You Clap
» MarilynMusic Places Five New Songs With Altino Music
» VidaPrimo Debuts Latin Music Channel On XUMO
» "Whiskey And Cigarettes Show" Nominated For 2018 New Music Awards
» Reservoir Promotes Rell Lafargue To President And Chief Operating Officer
» Independent Music Magazine Indie Band Guru Launches Indiegogo Campaign
» The International Music Consulting Firm GINGIO Hosts Events At January NAMM And Awards Week
» Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio
» Runway 27, Left: Planned Release Of Third Album 'Triple Story' In Spring 2018


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Skype And Mixcloud Launch "Connecting..." Podcast Series
» ASCAP Revenues Top $1.144 Billion In 2017
» Puma Unveils Drum Machine Inspired Sneaker
» BMG Appoints New Creative Directors In Nashville
» Live.me Launches Its First Live Musical Themed Content Series
» Warner Music Group Acquires Sodatone
» Round Hill Music And Zync Sign Madge To Joint Venture
» PPL And PRS For Music Launch Licensing Joint Venture
» Music Festivals And Conferences Pledge To Tackle Gender Inequality
» Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK
» ICE And Facebook Reach Multi-Territory Music Licensing Agreement
» B-Reel Named Top 10 Most Innovative Company In Music By Fast Company

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2018 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.