MI2N
Music Industry News Network
SATURDAY, AUGUST 29TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 06-07-2014

T-Mobile Extends Relationship With SFX Entertainment

Bookmark and Share

SFX Entertainment, Inc. and T-Mobile US, Inc. announced an extension of their marketing alignment with an 18-month program focused on building a deep cultural connection with the millennial audience through investments in festivals, media and custom events.

"Working with SFX, we're building new ways to reach customers and take on music in our typical bold Un-carrier style."

The new deal builds on the recently announced partnership that SFX and T-Mobile have created with SYCO Entertainment to produce Ultimate DJ, a pioneering television show revolving around the booming electronic music culture and showcasing and cultivating fresh new EMC DJ/producer talent and creative event production skills.

"Electronic Music is really the soundtrack of the technology revolution, and T-Mobile understands that better than anyone in their category," said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. "Building on the revolution they have created with their Un-Carrier movement, this program helps T-Mobile connect more deeply with their audience in a way that is authentic and lasting."

As part of the new marketing program, T-Mobile will become the exclusive mobile partner to SFX in the USA. The mobile company, renowned for it's revolutionary Un-Carrier marketing campaign, will partner in 2014/15 with leading SFX festivals TomorrowWorld, Electric Zoo and in 2015 will add the newly established Mysteryland which takes place on the original Woodstock grounds in New York.

"Electronic music is white hot right now, and T-Mobile customers are using their Un-carrier freedom to stream their tunes from anywhere on our lightning-fast network," said John Legere, CEO T-Mobile. "Working with SFX, we're building new ways to reach customers and take on music in our typical bold Un-carrier style."

Further, T-Mobile will partner across SFX integrated media assets as well as partnering with Beatport on its upcoming Beatport Evolution Radio Show, which is a partnership with Clear Channel.

SFX and T-Mobile will also partner to create original event concepts within the electronic music category.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR


IES 15 - The Indie Entertainment Summit A Resounding Success

Dirty Lowdown & Dominican Don To Release New Single Tributing Michael Jackson

Melissa B. Signs Worldwide Exclusive Publishing Agreement With USA Media Rights


UNITY Electronic Music Festival Is Coming!


EASTWEST Offers Free Trial And Streamlined Pricing For Composer Cloud Subscribers

Zaena Morisho Releases New Video "MI NA WE" - FUSING AFRO ROOTS

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» New Survey Shows Users Willing To Pay Much More For Their Audio Streaming Services
» iQIYI Launches China's First Dolby Audio Content Service For IPhone, IPad, And IPod Touch
» MPress Records & Spin Cycle Media Present: MPressFest CMJ 2015
» Veronika Releases Most Anticipated Video For Single "CAMERA"
» COLLEGE RADIO DAY 2015 REGISTRATION IS NOW OPEN - FREE!
» Universal Music Appoints Franck Villet As Chief Operating Officer Asia
» YouTube Adds 1K Royalty-Free Songs To YouTube Audio Library
» Bridging The Musical Traditions Of The East And West
» Shy Wear Reveal New Track "Beat Them Up"
» Ambassador Of Music City David Andersen Achieves Career Milestone


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» Beijing's FakeMusicMedia And Pilot Music Announce New Label
» UNITY Electronic Music Festival Is Coming!
» Second Hand Rose Rocked At Paléo Festival Nyon
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.