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Business News (more headlines) 06-14-2014

Ticketmaster Transforms Mobile Ticketing

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Ticketmaster, a division of Live Nation Entertainment, launched their completely new mobile app for the iPhone, allowing fans access to all of their available, verified ticket options for sale from venues, fans and other resellers. The new Ticketmaster App is engineered to optimize the mobile ticketing experience for fans making every step-to find, buy, transfer and then use their phone as their ticket-easier.

"This app offers fans the best selection of event tickets available as it provides, for the first time on mobile, all of their available, verified ticket options," said Mike Lane, vice president of mobile products for Ticketmaster. "Not only does our app provide the biggest selection of event tickets, it also offers fans the richest feature set in the industry, all re-engineered to help fans easily find, buy, transfer and sell their tickets. And on the day of the event, the app allows fans' iPhones to become the ticket."

The new Ticketmaster App includes features that are entertainment industry firsts, including: Sell/Transfer to send or sell tickets directly to friends and other fans; an anti-fraud animated watermark so venues know what mobile tickets are authentic; Swipe to Buy, swipe left to quickly buy tickets; and access to both primary and resale tickets providing the most comprehensive selection of available tickets for live events.

The app also has great personalization features that will make sure fans never miss a presale or an onsale opportunity. The redesigned 'Favorites' will help fans keep track of the artists, events and venues they care most about and there are an increased number of easy-to-use filters.

Fans with iOS 7 can download the new Ticketmaster App for free in the iTunes store.

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