MI2N
Music Industry News Network
THURSDAY, DECEMBER 8TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Career Announcements (more headlines) 06-14-2014

Patricia Parra Joins Shazam As Chief Marketing Officer

Bookmark and Share

Shazam announced that Patricia Parra has joined the company as its Chief Marketing Officer and will report to the CEO, Rich Riley. As CMO, Parra will drive the brand vision, craft the marketing and communications strategies and lead the overall marketing function for the company. This includes enriching Shazam's user experience to deliver increased benefits to the 450 million current devotees, and leading the continued expansion of Shazam into multiple entertainment and content services as a global engagement brand. Parra will be based in New York.

"Patricia has a rare combination of fluency in technology, design and marketing coupled with a deep understanding of how to deliver value to our users," said Shazam CEO, Rich Riley. "Patricia's extensive background in television, her track record leading innovative and creative global campaigns, as well as her understanding of digital entertainment platforms makes her an ideal addition to our leadership team. There's no one better than Patricia to translate Shazam's value for television and other real life use cases and increase engagement among our hundreds of millions of users. She will be critical to our success as we rapidly innovate to connect our users with the world around them."

"I have always sought to help build the future of entertainment experiences. I am incredibly excited about my new role as Shazam's Chief Marketing Officer because Shazam is redefining how people interact with the world around them," said Parra. "Shazam already has a strong reputation for a great music discovery experience that sets the standard for others to follow. I look forward to helping Shazam continue to move into new areas and build upon its existing success."

Parra brings more than 15 years of experience in consumer marketing for entertainment and digital brands. Parra joins Shazam from OUYA where she served as the CMO for the popular gaming start-up and Kickstarter darling. Before OUYA she was Head of Content Marketing at Hulu where she led global brand strategy, original series campaigns and launched new products such as Hulu Latino and Hulu Japan. Prior to Hulu, Parra was part of the Digital Network Distribution team at HBO, where she was instrumental in the implementation and marketing of revolutionary entertainment products including HBO On Demand and HBO GO.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig

Toronto's K-Slick Realeases New Music Video

Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!

Anthony Caceres Releases Smooth Jazz Single "A Very Special Christmas"

Atlanta-based Rapper Chris Jamez New Single "Street Soldiers"

VersusMedia Launches New Website For Its Film Music Service

Lost Elysium Launches Their Newest Single From Woodstock New York



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Global Royalties For Creators Reach Record High Of €8.6 Billion
» Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig
» IFPI'S 'Investing In Music' Report Shows Record Labels Invest Us$4.5 Billion Annually In A&R And Marketing
» MusicDishTV Review: J.Ovanni Music Video "Lap Dance"
» IHeartMedia Launches First Ever - And Only - Interactive On Demand Radio Services, 'iHeartRadio Plus' & 'iHeartRadio All Access'
» VidaPrimo Appoints Stephen Brooks Executive Vice President And General Manager
» Stingray Music Launches Free Online Music Player
» Spotify’s Troy Carter First Keynote Speaker Announced For Music Biz 2017 From May 15-18 In Nashville
» Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!
» Natalie Jean Nominated For Her Song "Mon Ange"


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Viberate.com Statistical Resource For Music Professionals
» Proper Becomes European Hub For Believe, Picks Up Glitterbeat
» Inaugural MAMA Creators' Forum In Hong Kong
» Live Streaming Eagle I Stallian "Reckless Gods" China Tour
» Koto-toting Jazz-Folk Trio The Jessica Stuart In Beijing
» BMG And Alibaba Music Deepen Music Partnership
» Ambient Chill Out Night @ Dada Beijing
» Warner/Chappell Names Monica Lee President, Asia-Pacific
» Sub Terra #3 - 12th November Promises
» Deadline Upcoming: USArtists International 2016-2017
» Fashion Rocks First Time In Asia
» Elenore "Into The Shadow" Tour Continues In Beijing And Shanghai

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.