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Pensado Awards Debuts June 28 Honoring New Breed Of Music Makers
Pictured at Fairfax Recording Studios, formerly Sound City, are (L-R) Vintage King founders Mike and Andrew Nehra, "Pensado's Place" producer Herb Trawick and host Dave Pensado. Photo by David Goggin.
Over the past three years, Pensado's Place has become one of the most watched professional audio programs on the Internet. The weekly interview show, hosted by the one-man hit-making mix machine Dave Pensado, has now spawned an annual celebration of music makers.
The inaugural Pensado Awards, presented by Pensado's Place and Vintage King, takes place on June 28, at The Fairmont Miramar in Santa Monica, California. With a mission of recognizing the people who make and control the sounds, the award show features a unique judging panel made up of artists, producers and engineers that will select the winners.
To recognize this new generation of non-traditional music makers, the Pensado Awards is comprised of groundbreaking categories including the OMG Mix of the Year, Game Changer Producer Award, Break Thru Songwriter, Spin Doctor DJ, and the Unique Project Studio Award.
Handling the hosting duties will be a group of mixers and producers including Chris Lord-Alge (Green Day, Prince, David Bowie), Young Guru (Jay Z, Beyonce), Marcella Araica (Britney Spears, Madonna) and singer/songwriter Lisa Loeb.
"We founded these awards to acknowledge the professionals, as well as the talented newcomers," said Dave Pensado. "As an engineer and mixer myself, I am acutely aware that so many of the most talented people in the industry never get the recognition they deserve."
"The hybrid music maker of today is a composer, a songwriter, an engineer and a producer," says Herb Trawick, Pensado's manager and co-host of the weekly show. "An entire generation of people now do it all. Our goal with the Pensado Awards is to recognize the professionals working in the non-artist sector of mainstream audio - the hugely creative producers, engineers, and educators who are reshaping the music industry."
The brilliance and hard work of these producers, songwriters, DJs, engineers, mixers, live wizards and behind-the-scenes technicians in audio are now being given the spotlight. Over 100 leading music makers and manufacturers, representatives from 75 countries and 100 schools are active supporters and participants in the Pensado Awards. The live awards show will be followed one week later by a global online broadcast.
Committee members for the Pensado Awards include Al Schmitt, Alex Da Kid, Andrew Scheps, Brad Blackwood, Da Internz, Joe Barresi, Luca Pretolesi, Manny Marroquin, Steven Slate, Young Guru, Tony Maserati, Rose Mann-Cherney, and Greg Wells.
Supporting the awards is an important group of sponsors vital to the music industry: Avid, Vintage King, The Recording Academy Producers & Engineers Wing, Audio-Technica, Slate Digital, Blackbird Academy, Barefoot Sound, Recording Radio Film Connection, Blackout, Studio 202, and others.
Learn more about the Pensado Awards: http://pensadoawards.com/
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