MI2N
Music Industry News Network
THURSDAY, DECEMBER 8TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Video News (more headlines) 06-25-2014

Hiccup Media Rocks Music Biz With Featured Video Content  For Its Biggest Acts

Bookmark and Share
Email: ray@rightwordmedia.com
Website: http://www.hiccupmedia.com
Working closely with major record labels such as RCA and Epic, Hiccup Media has become an indispensable creative resource for crafting engaging, conceptually driven video content, graphics packages and more for music’s biggest stars.

“There’s such a high demand for content today, not just music videos, but content that takes fans where most can’t go – backstage, into the recording studio or on the set of their latest music video,” Nicholas Robespierre, Vice President, Video Production at RCA Records says. “It’s the kind of content that demands a creative studio that is nimble and able do a lot of things well. Sometimes we need a live action production, sometimes we need an animation or graphics package, sometimes an edit. That’s why we’ve worked with Hiccup for nearly 7 years – they can do it all.”

Recent Hiccup music work includes a 30-minute documentary about the making of Michael Jackson’s latest posthumous release “Xscape” that recently aired on BET; a behind the scenes look at guitarist Santana’s latest music video that ties into World Cup 2014; the iconic music video “Goldie” for hip hop artist A$AP Rocky; and an array 2-3 minute promotional pieces for Gavin DeGraw, Cage The Elephant and Sleeper Agent, to name a few. 

Additionally, Hiccup director John Poliquin’s work on Universal Music artist Hedley’s video “Anything” was nominated for 4 MuchMusic Video Awards, including Best Director. 

Agency Mindset:
For Hiccup Creative Director Rob Simone, the primary reason for Hiccup’s success in the music industry centers on a creative agency mindset that emphasizes a conceptual approach in sync with the artists’ image, music, website, photos, etc.

“We are first and foremost a creative agency,” Simone says. “While we do amazing production and post work, we don’t come to these projects with a post or production mindset. We think like an agency, and for our music work that means looking closely at the artist as a whole and coming up with a conceptual approach that works for them.”

For Chief Creative Officer Michael Cruz, the challenge for the company’s music projects centers on tight deadlines (sometimes as little as a few days), and volume (as many as 10 different projects in the pipeline in a given month). The secret, Cruz notes, is the Hiccup workflow and a creative team that’s been refined over the years like a finely tuned instrument.

“We’ve really perfected the process,” Cruz says. “It’s not easy to work on as many music projects as we do and give each of them their own unique look and feel, especially given the deadlines and budgets, but we’ve managed to make it work, and in the process become a major player in this competitive arena.”


About Hiccup Media:
In 2006, we believed that brands were developing a need for a different type of agency. With the growing demands for video, mobile and content in general, a secondary more nimble firm was becoming more of a necessity. Hiccup Media was founded to meet that demand. We believe that broadcast work and non-broadcast work are equally important and dually essential pieces of a brand’s strategy. Therefore, we develop creative timing and cost solutions that make sense in today’s industry and we never sacrifice quality. For more info go to http://www.hiccupmedia.com. 


Web Resources:
Click here to view Hiccup Media website:
http://www.hiccupmedia.com
https://www.facebook.com/Hiccup.Media

Click here to check out Hiccup Media’s recent music work:
http://vimeopro.com/hiccupmedia/music-work

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig

Toronto's K-Slick Realeases New Music Video

Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!

Anthony Caceres Releases Smooth Jazz Single "A Very Special Christmas"

Atlanta-based Rapper Chris Jamez New Single "Street Soldiers"

VersusMedia Launches New Website For Its Film Music Service

Lost Elysium Launches Their Newest Single From Woodstock New York



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Global Royalties For Creators Reach Record High Of €8.6 Billion
» Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig
» IFPI'S 'Investing In Music' Report Shows Record Labels Invest Us$4.5 Billion Annually In A&R And Marketing
» MusicDishTV Review: J.Ovanni Music Video "Lap Dance"
» IHeartMedia Launches First Ever - And Only - Interactive On Demand Radio Services, 'iHeartRadio Plus' & 'iHeartRadio All Access'
» VidaPrimo Appoints Stephen Brooks Executive Vice President And General Manager
» Stingray Music Launches Free Online Music Player
» Spotify’s Troy Carter First Keynote Speaker Announced For Music Biz 2017 From May 15-18 In Nashville
» Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!
» Natalie Jean Nominated For Her Song "Mon Ange"


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Viberate.com Statistical Resource For Music Professionals
» Proper Becomes European Hub For Believe, Picks Up Glitterbeat
» Inaugural MAMA Creators' Forum In Hong Kong
» Live Streaming Eagle I Stallian "Reckless Gods" China Tour
» Koto-toting Jazz-Folk Trio The Jessica Stuart In Beijing
» BMG And Alibaba Music Deepen Music Partnership
» Ambient Chill Out Night @ Dada Beijing
» Warner/Chappell Names Monica Lee President, Asia-Pacific
» Sub Terra #3 - 12th November Promises
» Deadline Upcoming: USArtists International 2016-2017
» Fashion Rocks First Time In Asia
» Elenore "Into The Shadow" Tour Continues In Beijing And Shanghai

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.