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Web Events (more headlines) 07-04-2014

Soundrop Unveils Show.Co, A Marketing Campaign Tool For Digital Music

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Soundrop introduced Show.co, the first modern marketing campaign tool designed for digital music. Show.co pairs content alongside key marketing goals to turn listeners into fans, and fans into revenue opportunities for artists and labels.

Social media platforms like Facebook, SoundCloud and Twitter give artists more ways to reach and engage potential fans. YouTube, Spotify and iTunes provide direct ways to monetize that fanbase. But all of that takes time and effort. Show.co works with each of these platforms and many others to create sleek and effective digital campaigns easily, even for artists who would rather spend their time making music.

Show.co is also the most label-friendly campaign tool available. Target precise marketing goals with a comprehensive campaign builder. Glean smart insights through a robust analytics tool which collects every byte of data and makes it available for you to crunch or export in a variety of ways. You can even track listeners throughout a campaign and remarket to them later in order to drastically improve the efficiency of your overall marketing budget.

The Fan Activation Cycle
Every day, artists rely on their music to turn listeners into fans. For the artist, this three-step cycle starts with promotion, then moves to engagement and finally to activation. Show.co is the first marketing tool to target each stage in the Fan Activation Cycle to help artists and labels build and prosper from fan relationships.

Promote.
Show.co emphasizes your content. Choose from YouTube videos, SoundCloud tracks or upload your own audio directly. When visitors come to a Show.co responsive site or embeddable widget, no matter the device they use to access it, they are never more than one click away from hearing your music.

Engage.
Choose from more than 12 targeted goals to display alongside your content. As listeners enjoy your content they are also shown these conversion cards. Collect emails, and grow followers and subscribers on Facebook, Twitter, Instagram, YouTube, Spotify, SoundCloud, Tumblr and more.

Activate.
Build and strengthen your fan relationships across key services with those conversion cards. Highlight options for visitors to buy your content on select download sites like iTunes, Amazon and Beatport, or stream music from licensed sources like Spotify, Deezer or Beats Music. You can even show visitors upcoming concerts in their city with one click to ticketing.

"Soundrop has always been about helping artists and fans connect," said Jørn Haanæs, CEO, Soundrop. "Today we're taking that to a new level with Show.co. We looked at the pain points artists and labels face when trying to promote a new track, expand existing fan bases or strengthen the fan relationships that ultimately lead to revenue. Then we built a tool to solve those problems. We want to help artists and labels achieve results that deliver real value and create a positive impact."

Get started
Sign up for a free, 14-day trial at http://show.co. Setting up your first campaign is easy and intuitive - and the results look great on every device. Worried about costs? Show.co has a price tier that fits every budget. Subscriptions can be paid monthly or annually with a discount.

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