MI2N
Music Industry News Network
SUNDAY, FEBRUARY 26TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 07-12-2014

SFX And T-Mobile Extend Partnership To Further Access US Millennial Audience

Bookmark and Share

SFX Entertainment, Inc. and T-Mobile US, Inc. announced an expansion of their previously announced marketing partnership, with T-Mobile becoming a sponsor of SFX's most iconic festivals: TomorrowWorld, Electric Zoo and Mysteryland, in 2014 and 2015.

"At the start of every revolution, there are pioneers who lead the way"

TomorrowWorld, the second edition of which is scheduled for September 26Ė28 in Atlanta, Georgia, is one of the fastest growing U.S. dance music festivals. With more than 120,000 visitors in its first year, TomorrowWorld is expected to attract 150,000 visitors to this year's festival, featuring Avicii, Kaskade, Skrillex, TiŽsto and Hardwell, among many more artists. It is the sister of the colossal European event, Tomorrowland.

Electric Zoo is New York City's electronic music festival. Taking place on Randall's Island during Labor Day Weekend, the event has become one of the top destinations for performing DJs and electronic music fans on the east coast. Headliners for the Aug 29-31 event include David Guetta, Dada Life, Nicky Romero and Dimitri Vegas & Like Mike.

In 2015, T-Mobile will add Mysteryland, the Woodstock-based arts and culture festival launched over Memorial Day Weekend 2014 and featuring Moby and Steve Aoki, which was met with critical acclaim as the next generation of dance music experiences.

The partnership will also make T-Mobile a key partner in the launch of the new Beatport website and mobile music service, as well as partner to SFX and Clear Channel on its upcoming Beatport Radio Show on 88 Top 40 broadcast stations nationwide.

"At the start of every revolution, there are pioneers who lead the way," said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. "We always envisioned a handful of partners who understood the power of this audience. This is not just a music genre, this is an entire generation of young people that see things through a new social and digital lens. We are excited that T-Mobile has extended its partnership and believe together we can both continue to forge new ground in culture and mobile services."

"Electronic music is the soundtrack of the millennial generation, and SFX is their DJ of choice," said John Legere, CEO of T-Mobile. "Partnering with SFX on their world-class festivals is perfect because millennials were born on the Internet and live on their smartphones. They're the heart and soul of our Un-carrier revolution."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Earl & The Steadies Sign With MusicDish For Representation In China

David Vaters New Solo Release

Danish Singer Songwriter & Veteran Stars Win Acoustic Music Awards

MusicDish*China Presents Harper And Midwest Kind China Tour

Innovative Music Transcription Company Launches New Service

Indie LGBT Artist Craymo Wins 2nd Worldwide Music Contest In A Row, This Time For Best Video For Song Promoting Diversity, Equality And Peace, One Love One World

Jennifair "Sugar" Featuring Deion Luis (Official Video)



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Sound Royalties Unveils Plans To Invest $100+ Million In Songwriters, Producers And Other Music Professionals
» Nokia And Du Help Music Fans Share Videos And Pictures From Du Arena
» Universal Music Group Relaunches Polygram Entertainment To Accelerate Film And Television Strategy
» HitsMeUp Brings Music Fans Closer To Their Favorite Artists
» Pandora Reports Q4 And Full Year 2016 Financial Results
» Kevin Killen Named NYU Steinhardt Music Technology Artist-in-Residence
» Innovative Music Transcription Company Launches New Service
» Dates Announced For The Hard Work Pays Off Tour 2017
» Legendary Producer Tha 4orce And Confucius MC Present Their New Single 'More To It'
» The Legendary Voice - Patti Drew Makes Her Return


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Earl & The Steadies Sign With MusicDish For Representation In China
» Armada Night - China
» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'
» Music Marketing Agency Syn Launches Beijing Office
» Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production
» World Blues & Roots Band Harper And Midwest Kind China Tour
» ASCAP Expands Asia-Pacific Strategy
» Why Do So Many Music Technology Startups Fail?
» New Report Debates Future Of Arts & Culture Ticketing
» Sino-Franco Festival Partnership: YinYang Music & Chateau Perche
» China's Leading Streaming Platform To Talk Strategy At Midem 2017
» An Open Letter To President Donald J. Trump

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.