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Tech News (more headlines) 07-26-2014

Zivix's Jamstik Wins "Best In Show" From National Association For Musical Merchants (NAMM)

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Zivix, the technology company bringing music to the masses, today announced that the National Association for Musical Merchants (NAMM) awarded the jamstik a "Best In Show" distinction at the Summer conference in Nashville, Tenn. A team of six industry experts searched the show floor for the most innovative products on display.

"It's a wireless MIDI guitar controller," said Ryan West, senior vice president, West Music. "The sensors are all infrared so it gives you the opportunity to interface with an iOS device directly. They have apps with it where you can actually see where the fingers are. The great example is if a teacher is teaching, the student can actually get that visual feedback. And for a guitar player, they can go ahead and jam out on this thing and it goes right up to their iOS apps."

"This honor is really validating our mission to bring the experience of playing music to as many people as people as possible," said Chad Koehler, vice president, Zivix. "With the ubiquity of Apple's products, jamstik is truly a next-generation music peripheral that makes the joy of music accessible to everyone."

The jamstik is truly a first-of-its-kind lifestyle device in that it's a portable digital instrument that connects wirelessly to Apple devices creating unparalleled accessibility to learn, play and create music anywhere. It uses infrared light-sensing technology in its fretboard that "sees" finger placement and provides real-time feedback to an iPad, iPhone or Mac. It also boasts real strings and real frets to give the user the tactile feedback of a traditional guitar. This unique use of technology is a great teaching and practice tool for any level of player, especially beginners as they receive visual cues with instant feedback while learning.

At the same time, the jamstik is MIDI enabled and compatible with hundreds of apps and gives more experienced musicians the ability to create music that's limited only by their creativity. The jamstik can also create the sound of virtually any instrument in addition to the guitar, widening its many applications. Zivix is also bundling three custom applications available on the app store to assist with teaching guitar, customization and creating music. JamTutor is a virtual teacher that provides real-time feedback to ensure proper finger positioning and technique. Arcade mode leverages an arcade-style interface for extending engagement and fun while learning, and jamMix is an immediate music experience that's a hybrid DJ-guitar music remix application that allows players to have fun playing music no matter their experience level.

Making it easy for anyone regardless of skill level to pick up the instrument, the award-winning lifestyle musical instrument never needs to be tuned and boasts a compact footprint. At just over 15 inches, it can easily fit into nearly any carry on, allowing the user to practice and create music anywhere!

The jamstik is currently available at jamstik.com with an MSRP of $299.99, and will be available at leading retail locations in late August 2014. The latest video installment of the jamstik in action was also launched this week, and can be seen at http://youtu.be/NCFv6k-CdWE.


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