MI2N
Music Industry News Network
SUNDAY, MAY 20TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 08-10-2014

Merlin And Pandora Partner To Help Independent Labels And Artists Grow Their Businesses

Bookmark and Share

Merlin, the global rights agency for the independent label sector, and Pandora, the leading internet radio service, announced a comprehensive partnership designed to help independent labels and artists grow the audiences they reach and the royalties they receive. The deal - which applies to Pandora's business in the United States - brings together Merlin's membership of leading independent labels with Pandora's unmatched scale and music discovery expertise, creating new opportunities to build audiences and connect with fans.

"For the independent sector, internet radio is an increasingly important part of the digital market, and we want to see it continue to grow, and grow fast," said Charles Caldas, CEO of Merlin. "For the thousands of labels Merlin represents, this agreement with Pandora provides a real best of both worlds scenario: a hugely important opportunity to increase our members' revenues and access unparalleled opportunities for exposure, whilst continuing to support a collective licensing framework."

"This is an important step to advance Pandora's ongoing commitment to build a vibrant and sustainable music industry," said Brian McAndrews, CEO of Pandora. "It's a true partnership that will grow our collective businesses, help artists reach larger audiences and give our listeners an even better music discovery experience personalized to their tastes."

Merlin's membership embodies over 20,000 independent record labels and distributors worldwide. According to Merlin, these labels command around a 10 percent share of the global and US streaming music markets. The new partnership will enable participating labels and the artists they represent to take advantage of the unprecedented marketing capabilities of Pandora's connected platform.

Key capabilities include:

* Pandora will accelerate the discovery of new music by combining the expertise of Merlin's participating labels with Pandora's data from the Music Genome Project to identify select tracks for additional exposure on Pandora's playlists targeted to the right listeners.
* Merlin's labels and artists will have direct access to customized metadata and insights, harnessing Pandora's 75+ million monthly active users, 6 billion stations created and 40 billion pieces of listener "thumb" feedback. By enabling data-driven decisions, Pandora can support Merlin labels and artists across a wide range of business building activities, including selecting cities for a tour schedule, building concert set lists, or choosing a tour partner.
* Pandora will offer customized communication channels for artists on Merlin labels to directly engage their fans and create more intimate connections.

"In a rapidly changing marketplace, this is a very exciting opportunity for independents," said Martin Mills, Chairman of Merlin and of Beggars Group. "It's a win-win that allows us to continue our strong support for the principles of collective licensing, whilst securing valuable advantages for Merlin's label and artist community."

Pandora's founder Tim Westergren added, "We are deeply committed to harnessing the great potential of internet radio to help musicians of all career stages build their audiences. Independent music has always held a special place at Pandora. These are hardworking artists - many of whom have never received promotion or airtime on terrestrial radio - and their music deserves to be heard."

While specific financial terms are confidential, the agreement is structured to protect the economics of participating labels. As the partnership expands, Pandora and Merlin expect that the thousands of labels and artists involved will see their royalty payments increase significantly.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Plunky's "Love Makes Us Better" Video Is Cosmic Jazz-Funk

Deadline Looms - The 23rd Annual USA Songwriting Competition

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian

Richie Sambora Returns To Ovation Guitars With Signature Double Neck Guitar Benefitting Youth Music Charity



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Spotify Makes Motion To Restrict Communication Between Wixen Music Publishing, Inc., Its Clients, And Their Attorneys
» Say Hello To Volareo: A Streaming Speaker That Pays Musicians When You Clap
» MarilynMusic Places Five New Songs With Altino Music
» VidaPrimo Debuts Latin Music Channel On XUMO
» "Whiskey And Cigarettes Show" Nominated For 2018 New Music Awards
» Reservoir Promotes Rell Lafargue To President And Chief Operating Officer
» Independent Music Magazine Indie Band Guru Launches Indiegogo Campaign
» The International Music Consulting Firm GINGIO Hosts Events At January NAMM And Awards Week
» Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio
» Runway 27, Left: Planned Release Of Third Album 'Triple Story' In Spring 2018


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Avant-Garde Label Maybe Noise Launches In Beijing
» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour
» Hollywood Heavyweights Launch New Christian Music Label
» Pop Artist Ava King Releases New Single
» NetEase Cloud Music Sign Distribution Partnership With B2 Music
» Skype And Mixcloud Launch "Connecting..." Podcast Series
» ASCAP Revenues Top $1.144 Billion In 2017
» Puma Unveils Drum Machine Inspired Sneaker
» BMG Appoints New Creative Directors In Nashville
» Live.me Launches Its First Live Musical Themed Content Series
» Warner Music Group Acquires Sodatone
» Round Hill Music And Zync Sign Madge To Joint Venture

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2018 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.