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Band News (more headlines) 08-10-2014

HARMAN Welcomes World Renowned Pianist Lang Lang As Brand Ambassador

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HARMAN, the premium global audio and infotainment group, announced at an event in Shanghai on August 7 that international piano superstar and United Nations Messenger of Peace Lang Lang will serve as a Global Brand Ambassador for HARMAN audio brands.

"Lang Lang is an incredibly talented and influential artist who transcends geography and ages to inspire millions of people around the world to enjoy and participate in music"

Lang Lang is a concert pianist, recognized the world over for the emotion and energy he brings to the stage. Each of his albums has entered the top classical charts as well as many pop charts around the globe. As one of the world's most prolific and highest-profile recording artists, Lang Lang has headlined the biggest events and most popular venues around the world, and shared the stage with artists of all genres, from Placido Domingo to Metallica.

HARMAN and Lang Lang will launch global marketing and brand awareness programs for HARMAN's portfolio of consumer and professional audio products in the coming months.

"Lang Lang is an incredibly talented and influential artist who transcends geography and ages to inspire millions of people around the world to enjoy and participate in music," said Dinesh C. Paliwal, Chairman, President and Chief Executive Officer of HARMAN. "Lang Lang shares HARMAN's passion for harnessing the power of people and technology to enhance the way artists make music and expand the ways people can enjoy it. Through his unparalleled live performances and prolific efforts to encourage 40 million children in China to play the piano, Lang Lang is an impressive ambassador for HARMAN's brands, and we are excited and proud to welcome him to the HARMAN family."

Lang Lang joins an impressive roster of global musicians serving as HARMAN brand ambassadors, including the USA's GRAMMY Award-winning rock bands Maroon 5 and Linkin Park; Indian film composer, record producer, musician, singer and philanthropist AR Rahman; and the musician, producer, artist and humanitarian Quincy Jones. For the past three years, China's "King of Pop," Liu Huan represented HARMAN as brand spokesperson in China.

"From the World Cup to the GRAMMY Awards, HARMAN audio has been an important component in some of the biggest performances of my career," said Lang Lang. "HARMAN solutions allow listeners to hear the true emotion and deep level of detail that artists intend when they record in the studio. I am excited to help HARMAN tell its story - and become a part of that story - to inspire music fans and future musicians around the world."

Lang Lang is the cultural ambassador of the cities of Shenyang and Shenzhen, where HARMAN has a thriving Research and Development Center and manufacturing operations for its lifestyle and home and multimedia division. He has been referred to as "hottest artist on the classical music planet" by the New York Times and named to Time Magazine's annual 100 Most Influential People in the World list, referred to as a symbol of the youth of China, and its future.

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