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Tech News (more headlines) 08-10-2014

China Unicom Integrates NQ Mobile Music Radar Technology Into Services For The Chinese Market

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NQ Mobile, a leading global provider of mobile Internet services, announced a deal with China Unicom, the second largest telecommunications company in China, to integrate NQ Mobile's Music Radar technology into the native music client offered by the carrier. The agreement represents the strengthening of the relationship between the two companies beyond the application distribution partnership in place since November 2013.
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Available for both Android and iOS platforms, Music Radar is an innovative, content-based music information retrieval (MIR) application that gives users the ability to discover matching audio files from a variety of input, including the singing or humming of a tune. Since launch in October 2013, Music Radar has experienced rapid organic user growth and attracted high-profile partners in China and the US for its streamlined user experience and increased accuracy, which enables partners to simultaneously increase customer satisfaction and revenue.

The deal with China Unicom is an important step in NQ Mobile's aggressive expansion plans for Music Radar as part of the company's mobile platform strategy. In 2012, Chinese record label organization CMIC estimated the total value of the digital music sector in China at RMB30 billion (US$4.9 billion), demonstrating the extremely attractive market opportunity for music services such as Music Radar.

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