MI2N
Music Industry News Network
MONDAY, SEPTEMBER 25TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Video News (more headlines) 08-10-2014

Shazam Announces New Digital Engagement Sales Solution 'Resonate' To Support Television Industry

Bookmark and Share

Shazam announces the launch of "Resonate," a new integrated sales solution giving networks extraordinary access to Shazam's technology and more than 140 million U.S users. With Shazam "Resonate," brand partners can capitalize on audience passion for content to increase brand engagement, awareness, intent and tune-in through an immersive environment. At launch, partnerships include AMC, A+E, dick clark productions and FUSE.

The launch comes as advertiser demand for digital engagement solutions is at an all-time high. Shazam "Resonate" provides sales executives an innovative digital sales solution that allows them to control messaging, content experiences, brand engagement and revenue through distributed and dynamic second screen experiences.

"Advertisers are demanding new solutions that reach beyond the viewing experience and into the hearts and minds of the television audience," said Jonathan Verk, EVP of Strategic Partnerships & Head of Television at Shazam. "Shazam Resonate helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in and driving new revenue."

"Shazam has always pushed the boundaries when it comes to innovation and entertainment," said Rich Riley, CEO, Shazam. "Television is central to Shazam's multi-platform media strategy, and our new Resonate service will give people an amazing user experience while also providing the ability to monetize our massive audience in a more meaningful, powerful and effective way."

Shazam worked with dick clark productions on the first-ever Shazam Resonate initiative at the 2014 Billboard Music Awards to drive real time fan voting for the Billboard Milestone Award presented by Chevrolet. Resonate helped drive fan voting by hyper-targeted, in-app messaging to the Top 3 finalists' fans and directing viewers who Shazamed during the broadcast to the Chevrolet branded voting page.

"We are always looking for innovative platforms to expand our reach of our global television events and engage viewers with top brand partners," said Greg Economou, EVP & Chief Revenue Officer, dick clark productions. "Resonate enabled the 2014 Billboard Music Awards to support our Chevrolet sponsored on-air activation through an impactful second screen experience, driving real-time voting of the fan-voted Billboard Milestone Award category presented by Chevrolet, engaging viewers and maximizing their enjoyment of the overall experience."

"Fuse is dedicated to bringing music fans closer to their favorite artists while also connecting with the brands who share that same passion," said Jason Miller, EVP Ad Sales and Integrated Marketing at Fuse. "We are thrilled to leverage Shazam's innovative Resonate solution, which is the perfect way to enhance the music experience for our partners and audience."

Shazam "Resonate" is an integrated sales solution that works by empowering control over messaging, content experiences, brand engagement and revenue through distributed and dynamic second screen experiences. Here's how it works:

· Companies partner with Shazam Resonate for specific programming or events
· Shazam provides the ability to increase sponsorship revenue and for advertisers and new ways to engage with viewers in customized and immersive ways
· Media is created to drive brand intent and awareness and network tune-in
· Experiences are extended, elevated and resonate
· Comprehensive statistics and success metrics are provided
· Shazam creates new and dynamic ways to augment engagement within the app
· Shazam engagement generates actionable consumer data that can be retargeted following the programming on Facebook and Shazam inventory

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Wreckshop Nation Releases Big Moe 4 Ever, A Tribute Documentary To A Legendary Southern Hip Hop Artist

Roger D'Arcy Releases New Album 'House Of Heads'

Hybrid Studios Announces Online Mastering Services

Music Entrepreneur Mia A. Irizarry Launches TrendCulprit's "Music As A Business Telesummit" Featuring Renowned Industry Specialists

Iggy Azalea, The Kills, TV On The Radio & The Legendary Wu Tang Clan Confirmed For 1St Off Weekend Festival

Strange Loops Releases Debut EP, New Era

Roger D'arcy Release 'Ordinary Man' As The First Track From His New Album The House Of Heads On August 24



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» GoDigital Media Group Completes 20mm Series B Funding For Cinq Music
» Roland Virtual Sonics & Sony Pictures Post Production Services Collaborate On Development Of RAINLINK™ Virtual Music Application
» Warner Music Group Acquires Selected Songkick Assets
» Reach Records Announces The Launch Of New Video Series The Vault
» Musicians Support CLASSICS Act
» Rani Hancock Named President Of Sire Records
» Viberate Will Enable Musicians To Charge For Their Performances In Cryptocurrencies
» Submissions Open For The Music Producers Guild Awards 2018
» Suburban Symphony Release Debut Single "Stepping Stones" On Hilltown Records
» Missing Link Music Signs Jazz Icon Najee


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Youbloom Announces 2017 LA Music Festival
» TrendCulprit's "Music As A Business" Telesummit
» Audiofile Engineering Under New Ownership
» Songwriters Join BMG's Tech Team To Create New Royalties App
» What's Next In Music? Focuses On China
» Because Acquires Majority Of Former London Records Catalogue
» BMG Expands In Canada To Build Its Records Business
» Live Nation Responds To Growing Demand For Electronic Music In Asia With New Business Unit
» Streaming Music Services Help UK Entertainment Double Its Growth Rate
» Paul Rosenberg Named CEO Of Def Jam Recordings
» PPL And PRS For Music Launch Music Recognition Technology Pilot
» Discogs Releases 2017 Mid-Year Marketplace Analysis Nielsen Vs. Discogs - Database Highlights

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.