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Shazam Announces New Digital Engagement Sales Solution 'Resonate' To Support Television Industry
Shazam announces the launch of "Resonate," a new integrated sales solution giving networks extraordinary access to Shazam's technology and more than 140 million U.S users. With Shazam "Resonate," brand partners can capitalize on audience passion for content to increase brand engagement, awareness, intent and tune-in through an immersive environment. At launch, partnerships include AMC, A+E, dick clark productions and FUSE.
The launch comes as advertiser demand for digital engagement solutions is at an all-time high. Shazam "Resonate" provides sales executives an innovative digital sales solution that allows them to control messaging, content experiences, brand engagement and revenue through distributed and dynamic second screen experiences.
"Advertisers are demanding new solutions that reach beyond the viewing experience and into the hearts and minds of the television audience," said Jonathan Verk, EVP of Strategic Partnerships & Head of Television at Shazam. "Shazam Resonate helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in and driving new revenue."
"Shazam has always pushed the boundaries when it comes to innovation and entertainment," said Rich Riley, CEO, Shazam. "Television is central to Shazam's multi-platform media strategy, and our new Resonate service will give people an amazing user experience while also providing the ability to monetize our massive audience in a more meaningful, powerful and effective way."
Shazam worked with dick clark productions on the first-ever Shazam Resonate initiative at the 2014 Billboard Music Awards to drive real time fan voting for the Billboard Milestone Award presented by Chevrolet. Resonate helped drive fan voting by hyper-targeted, in-app messaging to the Top 3 finalists' fans and directing viewers who Shazamed during the broadcast to the Chevrolet branded voting page.
"We are always looking for innovative platforms to expand our reach of our global television events and engage viewers with top brand partners," said Greg Economou, EVP & Chief Revenue Officer, dick clark productions. "Resonate enabled the 2014 Billboard Music Awards to support our Chevrolet sponsored on-air activation through an impactful second screen experience, driving real-time voting of the fan-voted Billboard Milestone Award category presented by Chevrolet, engaging viewers and maximizing their enjoyment of the overall experience."
"Fuse is dedicated to bringing music fans closer to their favorite artists while also connecting with the brands who share that same passion," said Jason Miller, EVP Ad Sales and Integrated Marketing at Fuse. "We are thrilled to leverage Shazam's innovative Resonate solution, which is the perfect way to enhance the music experience for our partners and audience."
Shazam "Resonate" is an integrated sales solution that works by empowering control over messaging, content experiences, brand engagement and revenue through distributed and dynamic second screen experiences. Here's how it works:
· Companies partner with Shazam Resonate for specific programming or events
· Shazam provides the ability to increase sponsorship revenue and for advertisers and new ways to engage with viewers in customized and immersive ways
· Media is created to drive brand intent and awareness and network tune-in
· Experiences are extended, elevated and resonate
· Comprehensive statistics and success metrics are provided
· Shazam creates new and dynamic ways to augment engagement within the app
· Shazam engagement generates actionable consumer data that can be retargeted following the programming on Facebook and Shazam inventory