MI2N
Music Industry News Network
TUESDAY, JULY 28TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Video News (more headlines) 08-10-2014

Shazam Announces New Digital Engagement Sales Solution 'Resonate' To Support Television Industry

Bookmark and Share

Shazam announces the launch of "Resonate," a new integrated sales solution giving networks extraordinary access to Shazam's technology and more than 140 million U.S users. With Shazam "Resonate," brand partners can capitalize on audience passion for content to increase brand engagement, awareness, intent and tune-in through an immersive environment. At launch, partnerships include AMC, A+E, dick clark productions and FUSE.

The launch comes as advertiser demand for digital engagement solutions is at an all-time high. Shazam "Resonate" provides sales executives an innovative digital sales solution that allows them to control messaging, content experiences, brand engagement and revenue through distributed and dynamic second screen experiences.

"Advertisers are demanding new solutions that reach beyond the viewing experience and into the hearts and minds of the television audience," said Jonathan Verk, EVP of Strategic Partnerships & Head of Television at Shazam. "Shazam Resonate helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in and driving new revenue."

"Shazam has always pushed the boundaries when it comes to innovation and entertainment," said Rich Riley, CEO, Shazam. "Television is central to Shazam's multi-platform media strategy, and our new Resonate service will give people an amazing user experience while also providing the ability to monetize our massive audience in a more meaningful, powerful and effective way."

Shazam worked with dick clark productions on the first-ever Shazam Resonate initiative at the 2014 Billboard Music Awards to drive real time fan voting for the Billboard Milestone Award presented by Chevrolet. Resonate helped drive fan voting by hyper-targeted, in-app messaging to the Top 3 finalists' fans and directing viewers who Shazamed during the broadcast to the Chevrolet branded voting page.

"We are always looking for innovative platforms to expand our reach of our global television events and engage viewers with top brand partners," said Greg Economou, EVP & Chief Revenue Officer, dick clark productions. "Resonate enabled the 2014 Billboard Music Awards to support our Chevrolet sponsored on-air activation through an impactful second screen experience, driving real-time voting of the fan-voted Billboard Milestone Award category presented by Chevrolet, engaging viewers and maximizing their enjoyment of the overall experience."

"Fuse is dedicated to bringing music fans closer to their favorite artists while also connecting with the brands who share that same passion," said Jason Miller, EVP Ad Sales and Integrated Marketing at Fuse. "We are thrilled to leverage Shazam's innovative Resonate solution, which is the perfect way to enhance the music experience for our partners and audience."

Shazam "Resonate" is an integrated sales solution that works by empowering control over messaging, content experiences, brand engagement and revenue through distributed and dynamic second screen experiences. Here's how it works:

· Companies partner with Shazam Resonate for specific programming or events
· Shazam provides the ability to increase sponsorship revenue and for advertisers and new ways to engage with viewers in customized and immersive ways
· Media is created to drive brand intent and awareness and network tune-in
· Experiences are extended, elevated and resonate
· Comprehensive statistics and success metrics are provided
· Shazam creates new and dynamic ways to augment engagement within the app
· Shazam engagement generates actionable consumer data that can be retargeted following the programming on Facebook and Shazam inventory

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways

Gypsy Funk, Twenty-Seven Songs And A Bucket

Mirage Box Release Follow Up Single Last Beautiful Woman

825 Records Releases Kerchief's Debut Album "Machines And Animals"

I E S 1 5 - The Indie Entertainment Summit For 2015 Is All Set For August 5-8 In L.A.


SplashFlood Launches New Talent-Based App To Help Artists Promote Their Music

Number 1 iTunes World Artist Breaks The New Age Barrier



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» RMLC Voluntarily Withdraws Its Antitrust Lawsuit Against SESAC
» The Future Of Music Is The Experience
» Blachawk Records Signs Pop Artist Ravoshia
» Rap Duo Conceptz Two In A Row On Billboard Charts
» New York’s Radiotheatre Comes To Seattle’s Puget Sound FM
» Peggy Still Johnson, Brian Hudson And Steve Sidman Named Advisors Of Georgia Music Partners
» Universal Music Publishing Group Announces Major New Features In Royalty Window Online Account Portal
» City Parks Foundation Presents Summerstage 30th Anniversary Season
» AMSS 'JAYMEL' BRINGS SUMMER VIBES TO INDIA'S MORIOR INVICTUS
» Mocean Worker, Ursula 1000 Sign With Superior Music Publishing


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music
» Strong Opportunities For International Tech Manufacturers Among Chinese Consumers
» New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.