MI2N
Music Industry News Network
WEDNESDAY, FEBRUARY 21ST
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 05-16-2017

Composer/Artist Amrita Sen Launches Amrita Sen Music

Bookmark and Share
Email: rpgpublicity@gmail.com
Website: http://www.amritasenmusic.com
Los Angeles -- May 16, 2017 -- Artist/Performer/Musician Amrita Sen has launched Amrita Sen Music to compose for commercials, feature films, television and live special events. In music, Sen is probably best known for her performance at the 2009 Academy Awards with music legend AR Rahman, singing “Jai Ho” from the Oscar-winning movie, Slumdog Millionaire.

Music As Metaphor
Long a musical performer, Sen recently collaborated with Justin Timberlake, Weezer and Timbaland. She also collaborated on a song that was co-produced by David Guetta and Timbaland which features Pitbull. She is now producing and composing for a Broadway show with Timbaland on board as music director. While working, Sen had been thinking it was time to launch her own music company. “I find composing an immediate way to connect music to visuals and work in the metaphorical,” says Sen. “Most music to picture is very specific, as if it is underscoring a specific music scene or dialogue. In commercials, the music doesn¹t have to be so literal. It can represent the emotion of the brand and not get too heavy handed.”

Another catalyst for Amrita Sen Music was commercial rep Mary Saxon, who helped Sen create her commercial reel. “I was amazed at how quickly she adapted to the dynamics of the :30 format,” says Saxon. “Not only is Amrita a natural at composing memorable branding themes for advertising , she also has an innate understanding of sound design and how best to integrate to enhance her compositions. I’m thrilled to be offering this extraordinary musical talent to ad agencies.”

Harmonium
When composing music, Sen likes to first work out the basics on a harmonium, a type of free reed pump organ. As a young girl, Sen took voice and music lessons while being taught classical Indian music and Western opera. This would be supplemented by rigorous training in classical piano, playing the harmonium, and trips to India to learn music. While in India, she was schooled in the Indian classics from the late Gaan Prakash Ghosh, a celebrated singer, and from her own aunt, the late Geetika Sen. The result is a composer and performer with a unique sensibility. Always a good student, Sen received degrees from The Wharton School of Business and an MBA from Harvard. States Sen, “My music has Indian influences but it also has a lot of influences from western classical - because I trained in piano and western opera. People look to me for Indian music but I think they are learning quickly that I am very versatile. I write both Indian music and english pop songs.”

Brand - Building Expert
In addition to music, Sen is a well-known entrepreneur, having recently launched the successful Amrita Sen line of products including designs from her brands “BollyDoll” and “Cosmic and Eternal Love.” Sen debuted her BollyDoll illustrations at Art Basel in Miami. Sen then created “BollyDoll”, a live event combining immersive visual worlds with vocal performances spanning East Indian, African and R&B influences. This colorful realm filled with music and art launched an entire fashion and lifestyle brand. Sen collaborated with MAC cosmetics to release a limited-edition illustrated brush kit and coordinating makeup bag. Her “BollyDoll” illustrations are also the inspiration for her pajama line sold at Dillard’s, Nordstrom, and Lord & Taylor. The “BollyDoll” jewelry line is featured on The Shopping Channel. Sen recently wrote and illustrated “Cosmic and Eternal Love: An Everlasting Love Story” (Galison; September 2016), a coloring book for adults, accompanied by an original soundtrack Sen wrote and produced.. The book, album and stationery line are being sold at Barnes & Noble and Dillard’s.

About Amrita Sen Music:
The goal at Amrita Sen Music is to build a catalogue that celebrates the music of the world. Sen is a songwriter/composer backed by being a full service instrument ready musician and professional singer. For more information, please visit www.amritasenmusic.com.

###

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Spotify Makes Motion To Restrict Communication Between Wixen Music Publishing, Inc., Its Clients, And Their Attorneys
» Say Hello To Volareo: A Streaming Speaker That Pays Musicians When You Clap
» MarilynMusic Places Five New Songs With Altino Music
» VidaPrimo Debuts Latin Music Channel On XUMO
» "Whiskey And Cigarettes Show" Nominated For 2018 New Music Awards
» Reservoir Promotes Rell Lafargue To President And Chief Operating Officer
» Independent Music Magazine Indie Band Guru Launches Indiegogo Campaign
» The International Music Consulting Firm GINGIO Hosts Events At January NAMM And Awards Week
» Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio
» Runway 27, Left: Planned Release Of Third Album 'Triple Story' In Spring 2018


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK
» B-Reel Named Top 10 Most Innovative Company In Music By Fast Company
» YG PLUS And Gracenote To Bring K-POP To Fans Around The World
» VNUE Inc. To Acquire Music Rights Startup Soundstr
» Is Podcasting The New Radio?
» Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai
» Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist
» Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China
» MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing
» Mixcloud Taps Gracenote For Advanced Music Recognition
» Copyright Royalty Board Increases Sirius XM Royalty Rate
» Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2018 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.