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2017 BuzzAngle U.S. Music Consumption Report Highlights
2017 saw a significant increase in overall consumption, an outstanding 12.8% over 2016 that marks the third year in a row with increasing growth.
Audio stream consumption continued its explosive expansion with a 50.3% increase to 377B streams, an amazing 127B more streams than in 2016. Subscription streams are now at an impressive 80% of total audio streams, up from 76% in 2016.
Both album sales and song sales continued to decline, 14.6% and 23.2% respectively, but physical sales declined only 7%, while vinyl sales continued its impressive growth with an increase of 20.1% over 2016 and now comprises 10.4% of all physical album sales.
Additional Consumption Highlights
* Audio streams reached a new record high of 376.9 billion, up 50% over 2016.
* Subscription streams grew 57% and accounted for 80% of total audio streams in 2017, up from 76% of total in 2016.
* There were more than twice as many streams on any given day during 2017 (daily average of 1.67 billion) then there were song downloads for the entire year (563.7 million).
* Vinyl album sales were up 20% over 2016 and accounted for 10% of all physical album sales (up from 8% in 2016: ).
Top Consumption Highlights:
* The top album of 2017 was ÷ by Ed Sheeran with 2,645,600 total project consumption units.
* There were only two albums to break 1 million pure album sales during 2017: top-selling album of the year, reputation by Taylor Swift, with 1,899,772 sales and ÷ by Ed Sheeran with 1,042,255 album sales.
* The top-selling vinyl album of the year was Guardians of the Galaxy: Awesome Mix V. 1 with 64,175 sales.
* The top digital album of 2017 was reputation by Taylor Swift with 865,446 digital sales.
* In 2017, one song broke the one billion-stream mark for the first time ever, Despacito by Luis Fonsi and Daddy Yankee (1.1 billion streams) and was also the most streamed song of the year. Ed Sheeran's Shape of You was the second most streamed song with 979.3 million streams. The previous record was held by Panda by Desiigner which had 736.8 million streams in 2016.
* HUMBLE. by Kendrick Lamar was the most audio-streamed song in 2017 with more than 555.2 million streams.
* Despacito by Luis Fonsi and Daddy Yankee was also the most video-streamed song in 2017 with 594,059,722 million streams.
* There were 16 songs that were streamed more than 500 million times in 2017, compared to six in 2016 and two in 2015.
* There were 383 songs that streamed more than 100 million times in 2017 compared to 226 songs in 2016 and 111 songs in 2015.
* The top 1,000 streamed songs in 2017 accounted for 122.2 billion streams, an increase of 33% over 2016's top 1,000 streamed songs (91.8 billion).
* Consistent with last year, 70%+ of the top 1,000 streamed songs in 2017 were either in the Urban or Pop genre.
* 50% of the top 1,000 streamed songs were Urban songs (Rap/Hip-Hop at 40% and R&B at 10%).
* Drake was the most streamed artist with 6 billion streams in 2017. This is the second year in a row that Drake broke 6 billion streams in one year. He is the only artist to have more than 6 billion in one year. The next closest was Future with 4.2 billion streams.
* There were two songs that had more than two million song downloads in 2017 compared to five in 2016 and 16 in 2015.
* There were only 14 songs that sold more than one million song downloads in 2017 compared to 36 in 2016 and 60 songs in 2015.
* Shape of You by Ed Sheeran was the most downloaded song in 2017 with 2,653,251 sales. (roughly 150,000 more downloads than last years most downloaded song Can't Stop the Feeling! by Justin Timberlake).
* The top 1,000 song sales accounted for 170.9 million sales; down 30% over 2016's top 1,000 songs (243 million sales).
Industry Trends - Genre
* The Rock genre (22.2% of total) was the top genre in terms of total album consumption, Rap/Hip Hop and Pop followed with 17.5% and 17.2% respectively. Latin was the top-growing genre, gaining 23% versus 2016.
* Once again, Hip-Hop/Rap (20.9%) was the top genre in terms of total song consumption, with Rock close behind with 19.8% share.
* Consistent with 2016, Urban songs (Hip-Hop/Rap and R&B) were the most streamed songs in 2017 accounting for 32% of all streams. 19.3% were from titles in the Rock genre (including Rock, Alternative, Metal, Indie Rock, Punk) and 15.6% were Pop songs.
* 29.3% of all album sales in 2017 were from the Rock genre with more than 43 million sales. 19.7% were Pop titles, 14.1% were Urban albums (Hip-Hop/Rap and R&B) and 12% were Country albums.
* 54% of vinyl albums sold in 2017 were from the Rock genre. 14.4% were Pop titles and 13.4% were Urban titles.
* 23% of song sales in 2017 were titles from the Rock genre, 22.2% were Urban songs, 21.9% were Pop and 12.6% were Country songs.
Industry Trends - Release Period
* Deep Catalog titles, those released more than three years ago, accounted for 51% of all album sales in 2017 and 54% for physical album sales. For vinyl sales that figure jumps to 63% and for video streams, it is 59%.
* New titles, less than eight weeks old, represented only 9% of all streams, but more than 21% of album sales.