MI2N
Music Industry News Network
WEDNESDAY, JULY 18TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 04-12-2018

Digital Transformation Strategy For Media: Essential Technologies To Consider

Bookmark and Share
Website: http://www.dataart.com/
By Sergey Bludov
SVP, Media & Entertainment, DataArt

Although virtually everyone agrees that the media & entertainment industry is undergoing a digital transformation, a challenge lies in determining the specific technical areas to address during the process.

From the music industry to film and publishing, digital disruption is everywhere. These profound changes must be met with a comprehensive strategy that will not only allow these sectors to remain competitive in the current landscape but will also prepare companies for the continued evolution of consumer expectations and business practices.

Several major technical areas should be thoroughly considered when planning the digital transformation of all businesses in the media & entertainment industry.

Big Data Analytics

The explosive rise of smartphones has radically altered the manner in which people consume content. As the associated digital media becomes a major source of entertainment, creators and distributors can derive massive gains in connecting to customers through the use of Big Data Analytics. A report from CloudTweaks indicates that Facebook collects and processes 500 TB of data daily, while each day Google handles 3.5 billion requests and Amazon receives 152 million instances of customer purchase data. Clearly, insightful information about customers has never been so readily available as it is now. Effectively harnessing this data is the key to unlocking hidden insights about consumer behavior, leading to an increased ability to deliver finely-tuned personalized content.

AI and Machine Learning

Artificial Intelligence (AI) is already being applied in the media industry to great effect. Natural Language Processing (NLP) allows companies to create articles rapidly, such as an NLP automated database called Wordsmith, which is being used by both the Associated Press and BBC. A subset of NLP, Sentiment Analysis, allows companies to identify opinions in social media and blogs by sorting through comments and analyzing the positive and negative words used by consumers to determine overall public opinions. Predictive Analytics is another form of AI that provides the ability to predict trends and behaviors based on a subset of data. And Machine Learning allows computers to become able to make decisions, thereby creating algorithms that can be used to make predictions about consumer usage patterns and personal preferences.

Cloud Computing

The digital world of media & entertainment requires a massive amount of bandwidth and other significant data management resources. Another challenge exists in the fact that it can be extremely difficult to predict traffic in every circumstance. For example, when a video goes viral, the number of hits can reach millions in just minutes. If the content isn't responsive and dynamic, today's consumers will move on to something else right away. To seamlessly handle these situations, media companies must be able to scale up resources quickly to avoid losing their audience at these critical moments. Cloud Computing may provide the solution, through highly scalable networks, advanced analytics, and enormous data storage capabilities.

Digital Security

As is the case with everything on the internet, tight security is essential. The media & entertainment world is no stranger to cybersecurity threats, such as the infamous 2014 hack of Sony Pictures, when confidential information about employees was exploited, along with hackers using malware to erase Sony's computer infrastructure. In order to avoid attacks, advanced security measures must be taken in every aspect of a business, with consistent updates and reevaluations to ensure the utmost care in protecting information.

The digital transformation of the media & entertainment industry provides a new arsenal of tools to improve all facets of this sector. From streamlining business processes to enhancing personalization and improving content delivery, digitalization creates a robust landscape for companies and consumers alike.

Share your related digital transformation stories or concerns with me @SBludov.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Aretha Henry To Release Fourth Studio Album, Mrs. Jones

BWH Music Group Releases Hottest Album Of The Summer

Cinq Music Appoints Marcus Spence SVP Of A&R

Hybrid Studios Hosts Student Field Trip Day

Australian DJ Duo NERVO Enter Sports Arena With Unique Volleyball Partnership

2018 Summer Additions Come To Hybrid Studios

Plunky's "Love Makes Us Better" Video Is Cosmic Jazz-Funk



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Capitol Studios Launches Online Mixing, Mastering And Vinyl-Cutting Services
» Audionamix Launches Pre-Sale For XTRAX STEMS Windows Version
» Hollywood Heavyweights Launch New Christian Music Label
» RADIO AND TV PERSONALITY GAZ REYNOLDS LAUNCHES NEW VLOG SERIES ON YOU TUBE
» National Indie Radio (WNIR) Is Open For Submissions
» Exactuals Adds Jeff Van Driel And Mark Montgomery To Advisory Board
» Edge Music Network Announces Partnership Agreement & Launch Of "Artist Pages"
» Deadline Looms - The 23rd Annual USA Songwriting Competition
» Japanese Prog Ensemble Yuka & Chronoship Announce The Release Of Their New Album SHIP
» Katie Garibaldi And Anna Haas Team Up Again And Win In IndieFEST Film Awards


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» The 2018 MIDEM Silk Road International Music Alliance Signing
» Screen Music Connect To Explore The Music Of Film, Television And Interactive Media
» Fred Casimir To Develop BMG's Global Recordings Business
» 13 Music Label Sold To MTN
» CISAC 2018 Annual Report
» MusicDish Announces A Love Electric 2018 China Tour
» Darcus Beese Named President Of Island Records
» Avant-Garde Label Maybe Noise Launches In Beijing
» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour
» Hollywood Heavyweights Launch New Christian Music Label
» Pop Artist Ava King Releases New Single
» NetEase Cloud Music Sign Distribution Partnership With B2 Music

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2018 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.