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Tech News (more headlines) 10-03-2018

Maisy Kay Disguises App Uses Technology To Connect To Fans

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Website: http://www.maisykay.com/
Always at the forefront of musical, digital and experiential innovation, Maisy Kay is using an avant-garde new technology to connect to her fans.

For her latest album, Disguises, Maisy has partnered with interactive content technology producer ROK Vision to create the first-ever music release that requires nothing but a phone camera and a dollar to unlock exclusive album content. All a fan has to do is point their phone at a predetermined visual target (for example, a dollar bill) to unlock and listen - they don’t even need an internet connection (or to spend the actual dollar) and they’ll be able to access bonus features from Maisy. Using nothing but the items they already have in their pocket, Maisy's followers can connect with her in an unprecedented way.

The use of ROK Vision in Maisy's release shows how this tech can be used by all artists or content producers to completely change the way fans interact with music, in the hopes of giving music lovers the deeper connection they so often crave to their musical icons.

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