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Tech News (more headlines) 08-29-2019

Linkfire Announces Partnership With Boomplay, One Of The Biggest Music Streaming Services In Africa

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Email: laurie@jaybirdcom.com
Website: http://www.linkfire.com
Copenhagen, Denmark, 29 August 2019 – Linkfire, a music marketing platform and smart-link management company, announced today that it is partnering with Boomplay, a Nigerian-based media streaming and digital download service. The partnership will allow artists, managers, and their teams to see conversion data from the service to view what fans do after clicking on a Linkfire smart link, providing invaluable information on how to reach listeners in Africa, one of the largest emerging music markets in the world. The integration will be live in early September.

Linkfire’s partnership comes at an advantageous moment for African artists. The region is experiencing a notable increase in cell phone usage, making the population, especially the youth, particularly receptive to music streaming. Data provided by Linkfire smart links will empower artists and their teams with the ability to market their music in the most effective manner. This is especially relevant as major labels focus on Africa to find new talent and scale the growing mobile usage.

Boomplay is one of the biggest streaming services servicing the African markets. Boomplay’s primary operating regions are Nigeria, Kenya, Ghana, and Tanzania. They have the most extensive African music catalog in the world with over 6 million African tracks available on the service. Boomplay has over 53 million users, and 80% of their catalog is African music, accounting for 75% of streams.

Linkfire automatically populates links to a variety of streaming, download, artist websites, and more using just one service link or ISRC/UPC code, rather than requiring each link be entered manually. Artists and their teams can then share a single Linkfire smart link with fans, who can select their preferred service to access the content. Based on location, Linkfire’s tools and data services offer global marketing insights on engagement, streams, downloads, and fan preferences across all traffic sources. The recent launch of their three-tier plan to the public will reach a wider audience of independent artists and other independent content creators by providing basic insight and support for content creators on the rise — particularly relevant to emerging African talent.

“With this partnership, Linkfire brings the power of data to the largest emerging markets in the world,” said Lars Ettrup, CEO and Co-Founder of Linkfire. “Together with Boomplay — the biggest player in the regional streaming market — we will provide Africa’s developing artists and their teams with the most correct and complete data they need to bring their music to their fans most efficiently and profitably.”

“We’ve made no secret of the fact that we intend to be the leader of the African music eco-system,” said Phil Choi, Director of Content and Strategy at Boomplay. “Our partnership with Linkfire will match specific individualized data with independent artists and labels from one of the fastest growing music markets in the world, allowing the greatest opportunity for success.”

For more information, to sign up for the service, or to view the new Linkfire website, visit www.linkfire.com.

###

About Linkfire
Linkfire is a music marketing platform and smart-link management company that connects fans to different audio, video, ticketing, and merch options with just one social-media-friendly smart link. These smart links are automatically populated based on just one service link or ISRC/UPC code, eliminating the need to enter each one manually and giving fans the ability to select their preferred service, wherever they are in the world. Linkfire’s tools and data services also provide marketing insights on engagement, streams, downloads, and fan preferences across all traffic sources and multiple media campaigns. Together, Linkfire is a powerful tool for labels, managers, artists, and other creators to reach their fans and deepen their connection. In 2018 alone, Linkfire served 600 million music listeners across the world on their path to discover the latest in tracks, albums, and live performances in their local areas.

Linkfire Press Contacts
Laurie Jakobsen – laurie@jaybirdcom.com, 917- 697-2274
Bill Greenwood – bill@jaybirdcom.com, 609-221-2374
Jacqueline Smiley – jacqueline@jaybirdcom.com, 917-364-6741

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