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Business News (more headlines) 09-27-2019

SOCIAL MEDIA FOR SOCIAL CREDIT

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Website: http://www.diskery.com
They've been here for 20 years and never once did they advertise outside of their local community. With such a limited ad base, Diskery managed to get a worldwide following by word of mouth alone through readers and member musicians.

Well... Welcome to the 20th century! Until the rise of social media, promoting your brand or service was expensive and difficult. The rise of Social Media (such as Facebook, Twitter, et. al.) allowed quick and relatively easy communication with potentially millions of customers electronically and instantly. Like it or lump it, it quickly became a reality that killed local 'want ads', newspapers and magazines.

For years the management at the Diskery ignored it until they were offered a trial session. It now takes almost no money to access millions of eyes, 29 million in the case of Diskery throughout trial areas in England and North America via Facebook. If it is successful more campaigns will follow.

"The idea is as basic as old school theater - 'bums in seats', in our case we are looking at getting more 'eyes on our screens'. Maybe direct advertising will get us known in the cracks and crevasses of the Internet we can't get to on our own. It's a landmark... for us!", says Diskery CEO and founder Derek McDonald.

The ad campaign in question? Inviting the world to come and celebrate the 20th anniversary of Diskery's founding in September of 1999.

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